1

votes

Is anyone else outraged by this ridiculous advertising campaign for bread?

Answered on August 19, 2014
Created January 22, 2013 at 10:15 PM

Okay so I saw a sign at the grocery store claiming that 1 slice of Dempster's Bread has as many vitamins and minerals as 2 apples. Lies.

THEN I went online to get the nutritional info to actually compare them and I see all this other real food they compare it to:

http://www.canadianliving.com/food/__bread_is_good_food/

Isnt this totally false advertising? It really upsets me when my friends say "But why aren't you eating grains they are part of a healthy diet" I just roll my eyes and explain to them that there isn't anything in a grain that you can't get from real food in better quantities. Ughhh I'm so mad!

74786bbe8254844304a33943290c4d6d

(1663)

on January 23, 2013
at 11:48 PM

With all the phytic acid in the bread, I doubt many of those precious vitamins and minerals will actually be absorbed!

74786bbe8254844304a33943290c4d6d

(1663)

on January 23, 2013
at 11:47 PM

Food lobbyists and marketers should be jailed. Get a real job.

A2c38be4c54c91a15071f82f14cac0b3

(12682)

on January 23, 2013
at 08:33 AM

I'm all for chilling out on bread hate, but if you're looking at nutrient content the comparability may exist on paper but becomes flimsy once you actually eat the things. The ad above praises whole wheat for having as much magnesium and phosphorus as an orange, which is true, but from what I've seen whole wheat sometimes worsens magnesium and phosphorus status (Reinhold et al.) while oranges sometimes improve the status of both these minerals (Chaney and Blunt). I agree wheat can be fine now and then, but unless I'm looking for betaine or carbs I don't consider it a good source of nutrients.

Fb67dc30cead043d1d13ea503a3044dc

(3280)

on January 23, 2013
at 06:14 AM

The grain industry is growing desperate as more people go gluten-free, and more pop culture figures jump on the gluten-free bandwagon (Dr Oz, for example, and even Stephen Colbert did a parody). Their desperation shows in ads like these.

Cb9a270955e2c277a02c4a4b5dad10b5

(10989)

on January 23, 2013
at 02:11 AM

@matt http://www.urbandictionary.com/define.php?term=smh . I can't believe that poster gets off comparing bread to broccoli n carrots >_< .

32f5749fa6cf7adbeb0b0b031ba82b46

(41747)

on January 23, 2013
at 02:03 AM

Ruh? Google says SMH = Sydney Morning Herald... hmmmmm how does that relate to the topic?

Cb9a270955e2c277a02c4a4b5dad10b5

(10989)

on January 23, 2013
at 01:38 AM

I totally agree.

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9 Answers

1
6d64cd6dc98d6ab763bd03678a317964

(2177)

on January 23, 2013
at 07:35 AM

After reading the poster I will now start eating bread and believe that paleo is flawed.

1
D7cc4049bef85d1979efbd853dc07c8e

(4029)

on January 23, 2013
at 04:44 AM

I just can't get my outrage up. But I see your point that its deceptive.

1
32f5749fa6cf7adbeb0b0b031ba82b46

(41747)

on January 23, 2013
at 02:06 AM

Bread stacks up on paper as good as or if not better than many paleo starches. A little bread now and then, assuming you're not celiac but not fake "I've got gluten intolerance" celiac, is probably just fine. Million of person-years of bread consumption, probably not as bad as paleo propagandists want to make it out to be.

A2c38be4c54c91a15071f82f14cac0b3

(12682)

on January 23, 2013
at 08:33 AM

I'm all for chilling out on bread hate, but if you're looking at nutrient content the comparability may exist on paper but becomes flimsy once you actually eat the things. The ad above praises whole wheat for having as much magnesium and phosphorus as an orange, which is true, but from what I've seen whole wheat sometimes worsens magnesium and phosphorus status (Reinhold et al.) while oranges sometimes improve the status of both these minerals (Chaney and Blunt). I agree wheat can be fine now and then, but unless I'm looking for betaine or carbs I don't consider it a good source of nutrients.

1
532cfd279d793e8fcc23b9f6d91dde5c

(1981)

on January 22, 2013
at 10:35 PM

OMG, I work in a grocery store where these adverts are posted. Every day I walk past them and I just want to tear them up! Ugh.

0
977d98d9ee4a3edba0141c0b3aa018a7

on January 23, 2013
at 09:10 PM

I just compared the two from nutritiondata.self.com, and the statement is actually valid. Their bread does have AS MANY minerals and vitamins, in terms of quantity of individual items, however, when looking at the numbers... well ... ha.

http://nutritiondata.self.com/facts/vegetables-and-vegetable-products/2383/2

http://nutritiondata.self.com/facts/baked-products/4876/2

You can say just about anything you want if you word it correctly.

74786bbe8254844304a33943290c4d6d

(1663)

on January 23, 2013
at 11:48 PM

With all the phytic acid in the bread, I doubt many of those precious vitamins and minerals will actually be absorbed!

0
Cb9a270955e2c277a02c4a4b5dad10b5

(10989)

on January 23, 2013
at 01:38 AM

S M H

Translation: Shakes My Head

Cb9a270955e2c277a02c4a4b5dad10b5

(10989)

on January 23, 2013
at 02:11 AM

@matt http://www.urbandictionary.com/define.php?term=smh . I can't believe that poster gets off comparing bread to broccoli n carrots >_< .

32f5749fa6cf7adbeb0b0b031ba82b46

(41747)

on January 23, 2013
at 02:03 AM

Ruh? Google says SMH = Sydney Morning Herald... hmmmmm how does that relate to the topic?

0
74786bbe8254844304a33943290c4d6d

on January 22, 2013
at 11:50 PM

Yeah, okay. Stuff your face on shitty bread over nutritious, whole food.

People believe this crap and then they buy it. It's un-fucking-believable!

74786bbe8254844304a33943290c4d6d

(1663)

on January 23, 2013
at 11:47 PM

Food lobbyists and marketers should be jailed. Get a real job.

Cb9a270955e2c277a02c4a4b5dad10b5

(10989)

on January 23, 2013
at 01:38 AM

I totally agree.

0
877f4b8257fdf8d7f9658915f6c2c227

on January 22, 2013
at 10:42 PM

What a bunch of BS. Naturally they fail to mention the phytates, oxalates, lectins, and other very healthful things that a piece of good ol' bread contains (not to mention all the preservatives, soy oil, etc). Please, people. Please. I would eat cardboard before I would eat bread.

-1
Ae8946707ddebf0f0bfbcfc63276d823

(9402)

on January 22, 2013
at 11:41 PM

I'm guessing that's because the bread is fortified with vitamins and minerals (like Total cereal) which would mean it's technically not false advertising. There's an obvious question as to how well our bodies absorb the "fake" vitamins and minerals versus what'd we get from real food, but I think you can raise the same question about multi-vitamins, and I doubt you'd consider them to be false advertising.

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