1

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Best way to capitalize on the Paleo movement?

Answered on August 19, 2014
Created July 11, 2011 at 8:27 PM

I've been immersed in the world of Paleo since January soaking up every last post in the paleo blogosphere and reading endless questions on here. I feel like I should apply my newly attained knowledge to help push the Paleo movement into the mainstream and maybe make some money along the way.

By the way, I was inspired by this question: http://paleohacks.com/questions/50913/paleo-in-the-news-in-a-positive-light

It's the early adopters to emerging mainstream movements that stand to gain a lot. I'm wondering how profitable starting a Paleo restaurant in a northeastern city like Boston would be.

Anyone else have any entrepreneurial Paleo ideas?

226b10cbb6b1d3530b00d2d84a2dc86e

(3313)

on July 12, 2011
at 10:36 PM

He call the restaurant "Brontosaurus Burgers". You could serve grass-fed beef, pasteurized pork, grass fed chicken, wild game meats (Buffalo, rabbit). You could sizzle sweet potato fries in beef tallow and cook all veggie side dishes in beef tallow or pig lard.

Medium avatar

(19479)

on July 12, 2011
at 09:37 PM

I saw a place on No Reservations (the Anthony Bordain food show) that served hand-cut fries cooked in duck fat. I think it was in Chicago, but I could be mistaken.

E35e3d76547b18096a59c90029e7e107

(15613)

on July 12, 2011
at 03:45 PM

I didn't say that supplements *meant* processed meals. That would be a bizarre suggestion (although if you're using a whey + coconut mix to replace a meal, I suppose it is, in virtue of that, a processed meal). I said supplements *and* processed meals. We had a discussion elsewhere on here about a certain paleo luminary starting a line of pre-prepared meals that contained some questionable ingredients.

9a5e2da94ad63ea3186dfa494e16a8d1

(15833)

on July 12, 2011
at 03:27 PM

"supplements and products" doesn't mean "processed meals". Look at what Mark Sisson sells on his web site, or the seminars held by Paul Chek. I don't necessarily think they are anything I would buy, but the question was how to make money...

9a5e2da94ad63ea3186dfa494e16a8d1

(15833)

on July 12, 2011
at 01:32 PM

For example... http://primalblueprint.com/pages/Primal-Fuel.html

E35e3d76547b18096a59c90029e7e107

(15613)

on July 12, 2011
at 09:44 AM

People selling "paleo" supplements and processed meals? Why, surely not, the contradiction would be too obvious! *cough*

93f44e8673d3ea2294cce085ebc96e13

(10502)

on July 12, 2011
at 12:28 AM

Hahhahahhahhahaha!

0dbd7154d909b97fe774d1655754f195

(16131)

on July 11, 2011
at 11:49 PM

A fast food joint that specialized in lard fries only would be unreal. Sweets, taro, yucca, reds, russets, blue, good lord!

Be1dbd31e4a3fccd4394494aa5db256d

(17969)

on July 11, 2011
at 10:54 PM

In theory healthy fast food done paleo style shouldn't be so hard. Grass fed beef in a salad with olive oil dressing can be mass-produced. Fried chicken using a good oil. LARD FRIES. Damn.

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7 Answers

8
50637dfd7dc7a7e811d82283f4f5fd10

(5838)

on July 11, 2011
at 08:46 PM

Eat a healthy, whole food diet and watch your medical costs plummet?

4
6869a1f2294b3a717a53645589a91d18

(1689)

on July 11, 2011
at 10:37 PM

1) A healthy fast food joint. I believe there's a greater demand for 'fast' (and cheap) healthy food than restaurant food.

2) Some sort of health insurance scheme that rewards healthy food purchasing/consumption choices with lower health insurance costs.

I think there's large potential here given the generally high cost of healthcare, the large burden chronic disease plays in that high cost, and the dramatic reduction in chronic disease that healthy eating can yield. Maybe the market is too small for this currently or maybe its impossible due to various regulations, i don't know. Additionally, such an insurance company could provide a legitimate basis for sponsoring/funding proper health-research.

0dbd7154d909b97fe774d1655754f195

(16131)

on July 11, 2011
at 11:49 PM

A fast food joint that specialized in lard fries only would be unreal. Sweets, taro, yucca, reds, russets, blue, good lord!

Be1dbd31e4a3fccd4394494aa5db256d

(17969)

on July 11, 2011
at 10:54 PM

In theory healthy fast food done paleo style shouldn't be so hard. Grass fed beef in a salad with olive oil dressing can be mass-produced. Fried chicken using a good oil. LARD FRIES. Damn.

Medium avatar

(19479)

on July 12, 2011
at 09:37 PM

I saw a place on No Reservations (the Anthony Bordain food show) that served hand-cut fries cooked in duck fat. I think it was in Chicago, but I could be mistaken.

4
9a5e2da94ad63ea3186dfa494e16a8d1

on July 11, 2011
at 08:30 PM

Create a web site / blog with a unique message that draws a lot of traffic, which you can monetize with ads, and then start selling your own line of Paleo-friendly supplements and products. Seems like a tried-and-true recipe.

93f44e8673d3ea2294cce085ebc96e13

(10502)

on July 12, 2011
at 12:28 AM

Hahhahahhahhahaha!

E35e3d76547b18096a59c90029e7e107

(15613)

on July 12, 2011
at 09:44 AM

People selling "paleo" supplements and processed meals? Why, surely not, the contradiction would be too obvious! *cough*

9a5e2da94ad63ea3186dfa494e16a8d1

(15833)

on July 12, 2011
at 01:32 PM

For example... http://primalblueprint.com/pages/Primal-Fuel.html

9a5e2da94ad63ea3186dfa494e16a8d1

(15833)

on July 12, 2011
at 03:27 PM

"supplements and products" doesn't mean "processed meals". Look at what Mark Sisson sells on his web site, or the seminars held by Paul Chek. I don't necessarily think they are anything I would buy, but the question was how to make money...

E35e3d76547b18096a59c90029e7e107

(15613)

on July 12, 2011
at 03:45 PM

I didn't say that supplements *meant* processed meals. That would be a bizarre suggestion (although if you're using a whey + coconut mix to replace a meal, I suppose it is, in virtue of that, a processed meal). I said supplements *and* processed meals. We had a discussion elsewhere on here about a certain paleo luminary starting a line of pre-prepared meals that contained some questionable ingredients.

1
Medium avatar

(19479)

on July 12, 2011
at 09:36 PM

Barefoot running, local food, Crossfit, and sustainability have all emerged as positive and profitable trends. The paleo lifestyle can essentially encompass all of these things it seems perfectly reasonable for those with an entrepreneurial spirit to build a business around their passion for paleo.

When developing a business plan look at demand in your area for things directly or indirectly related to paleo. Is there a sufficiently monied, interested, and game population? If so, go for it!

I can say from experience, however, that high web-site traffic does not a lot of money make. A potentially more profitable venture would likely be a "secret" paleo business like a food truck that serves paleo-friendly meals (lower overhead/start-up costs than a standard restaurant).

226b10cbb6b1d3530b00d2d84a2dc86e

(3313)

on July 12, 2011
at 10:36 PM

He call the restaurant "Brontosaurus Burgers". You could serve grass-fed beef, pasteurized pork, grass fed chicken, wild game meats (Buffalo, rabbit). You could sizzle sweet potato fries in beef tallow and cook all veggie side dishes in beef tallow or pig lard.

0
226b10cbb6b1d3530b00d2d84a2dc86e

(3313)

on July 12, 2011
at 09:51 PM

Oh dang, if I shared my idea and someone stole it, I would freak. I can give you a hint as to the industry but I won't reveal explicit details. Let's just say, Earth Fare and Trader Joe's could use a little competition.

0
2f931662684a7747be36255c8b486228

(1049)

on July 12, 2011
at 09:21 AM

A concern with a restaurant I would think would he profitability with higher cost ingredients in an economic crisis. I had a restaurant in the past..very exhausting. You really have to love cooking and socializing to keep a happy atmosphere and chase after lunatic chefs.

I don't know about making money (yet), but I think if that is your MAIN goal, you just might fail. If instead you start out doing something for passion or the intent to learn you may stumble on something that you can turn into some pennies. But it will be WORK WORK at some point.

I started a blog not for money reasons but:

1) to find other kids who my healthy daughter can relate to......how?

2) first find Italian Paleo families who have kids....aren't any?

3) then first PROMOTE AND CREATE Italian Paleo families. (with a blog)

4) I discovered there is a little community (actually I am creating the market right now) for grass fed beef, I'm pushing the crap out of it because I NEED GOOD MEAT

5) must mean there will be an eventual market for all grass fed animal products.

6) so, bingo my next business is developing a Purchase Group to acquire grass fed products (I have 3 potential suppliers who are able to modify their ways) You see in 1 yr I found 1 cattle farm that uses only grass and that was just last week !!!!

I now have 10 members in my group and a cheap quote from 1 driver who can deliver to our small group in the North of Italy SAmE DAY.

And, I am improving my Italian writing skills so I can homeschool my daughter this year. (very exhausting writing in Italian)

But, my goal was a super big and valid one: TO CREATE A EMOTIONALLY HEALTHY ENVIRONMENT FOR MY CHILD and that is still the goal, just if I can make a bit of money at it to support the homeschooling.....all the better.

So, if you have a very deeply passionate goal that you will not let up on, the work will not seem like work and you will eventually just figure out where the money comes in.

Oh, an idea: homeschooling curriculums on nutrition, videos, drawings, posters. I'll be your client. How about Paleo humor (for adults and kids)? Paleo animated cartoons instead of all that Tony the Tiger crap. I believe there are some valid markets out there.

0
345c1755efe005edd162b770dc6fb821

(8767)

on July 11, 2011
at 09:15 PM

I really do wonder if you'd open a restaurant and gear it towards pure healthy foods, no processed foods whatsoever, if you'd reach far more people and get hit with much less criticism.......

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