10

votes

Sisson's protein shake

Answered on August 19, 2014
Created October 12, 2010 at 1:28 AM

Anyone get any of mark sisson's new protein shake? Or just general opinions on it? Here's the link: http://www.marksdailyapple.com/announcement-primal-fuel-now-available/

25b139cc1954456d9ea469e40f984cd3

on September 13, 2011
at 05:30 AM

This is the fissure you will increasingly see within the paleo "community"--is paleo a means to an ends (better health/quality of life), or an ends in itself?

2f653fa504adc81612619106e7d1f65e

(455)

on October 19, 2010
at 06:39 AM

He was very professional with his response to the objections/too high of a price point. The terms he offered really didn't change things for me. I still don't want to buy it @ $79...but that's just me.

62ed65f3596aa2f62fa1d58a0c09f8c3

(20807)

on October 16, 2010
at 02:25 AM

Precooked bacon already exists at the grocery store! I buy it for camping trips cuz I have no refrigeration when out there.

1c4ada15ca0635582c77dbd9b1317dbf

(2614)

on October 14, 2010
at 07:03 AM

I'm not convinced by the product still and wouldn't buy it - I just thought it was big of him to post and explain his reasoning.

84666a86108dee8d11cbbc85b6382083

(2399)

on October 14, 2010
at 06:48 AM

What did he really do ? Did he breakdown all the costs or did he just say "This costs a lot to make" ? Or is Primal Flora really worth 25$ bucks ? You get one 20$ bucks off once. Good but does it change the whole image ? Nah, it doesn't. And what's with the sweet stuff ? Why keep having it. You can't get unhooked if you keep on buying "better" sugars. I don't want to be the bad guy and don't problem with people making money but let's just be honest here. Mark should breakdown all the costs and that's it.

84666a86108dee8d11cbbc85b6382083

(2399)

on October 14, 2010
at 05:44 AM

Because there is more to the world than me and you and helping people on a bigger scale includes public perception.

2f653fa504adc81612619106e7d1f65e

(455)

on October 13, 2010
at 08:51 PM

correction: second rendition

21fd060d0796fdb8a4a990441e08eae7

(24543)

on October 13, 2010
at 06:06 PM

Mark replies to the comments, in a rather fair manner, here...http://www.marksdailyapple.com/primal-fuel-updates-for-inquiring-minds/

2f653fa504adc81612619106e7d1f65e

(455)

on October 13, 2010
at 04:02 PM

I believe he did have a bevy of requests for the protein powder. In fact this product is the second rendtion of something else he used to offer some time ago. I am new to his site, only just participating in the 30 day challenge, so I am just gathering the information I have seen on his forum and comments on the website. I think he just wants to cover all bases with the book and the protein powder. I will stick to just cooking but if the protein powder was a little more affordable I would probably try it if it was plain and less $$. I have a smoothie pretty much every morning.

B3c62d89cd47b7d7209b6a99243d0ded

(10778)

on October 13, 2010
at 04:00 PM

Ok, Ikco... Why does it 'have to' do that? I don't really care what the most of the world thinks of how i eat... Until it inteferes with my ability to make choices of my own free will. How does a perception of it as a fad or popular diet limit me?

2f653fa504adc81612619106e7d1f65e

(455)

on October 13, 2010
at 03:57 PM

I can very well imagine you have! I do frequent his site and I do give him kudos for remaining close in nature to his audience. He seems to be able to be everywhere on the site; but I'm certain he has a great big staff to support that as well.

07ca188c8dac3a17f629dd87198d2098

(7970)

on October 13, 2010
at 03:46 PM

Completely unrelated to the protein powder, but I really like the idea of precooked bacon :)

A8d95f3744a7a0885894ee0731c9744c

(3761)

on October 13, 2010
at 02:54 PM

I suppose one of the reasons I think the powder is absurd is because I agree with you! I think rather than a "meal-replacement", these shakes seem like a supplement (I'm speaking as a weight-lifter). BUT, there is very little that is geared toward recovery, so, $3.33 per serving, for some bad carbs, too much post-wod fat, and only 20 grams of protein?! Yikes. But, whatever. If people buy it, good for Mark.

A968087cc1dd66d480749c02e4619ef4

(20436)

on October 13, 2010
at 02:24 PM

Yeah, if we get Sisson to slow down and post weekly and Dr. Harris to speed up and post weekly - that would be perfect!

A8d95f3744a7a0885894ee0731c9744c

(3761)

on October 13, 2010
at 12:51 PM

@PrimalStyle- Yeah. I coined that :-) I appreciate Mark, but not to the extent others do. I use the term "Sissonite" to describe those who feel/act as if Mark can do no wrong, and unquestionably follow him. Seems a little odd, but I've seen it!

23814fb403606c0424bf90770dd5c0f5

(477)

on October 13, 2010
at 09:06 AM

The whole point shouldn't be is Mark justified in selling stuff, regardless of the price, he can do as he wishes. The market will bear what it will bear. I have a problem with the product itself no matter who it's from. C'mon, you mean our ancestors, whenever they couldn't get a kill or gather enough food, popped open the jar of whey protein powder, mixed it with water from the nearby stream and the tribe then had a shake for dinner. That's the problem I have. This body building stuff should be left with the body builders. Paleo is about eating real food, not processed powders as a supplement.

2f653fa504adc81612619106e7d1f65e

(455)

on October 13, 2010
at 06:04 AM

...and I don't believe there was malicious intent to rip us off...

2f653fa504adc81612619106e7d1f65e

(455)

on October 13, 2010
at 06:02 AM

I've never heard the term "Sissonites"! until now.

2f653fa504adc81612619106e7d1f65e

(455)

on October 13, 2010
at 06:01 AM

I SO feel for Mark right now! I won't be buying the powder due to personal budget; but I think Mark was only trying to do good by answering requests from readers. He is the most hands-on blogger I have met and he really seems to stay close to his readers and genuinely care about them. He has actually answered messages I have sent him on Facebook long before I even frequented his site like I do now. That is a lot more than I can say for other sites I used to frequent like Elana's Pantry. She seems to deliberately not address her readers. I know he worked on this for 2 years.

62ed65f3596aa2f62fa1d58a0c09f8c3

(20807)

on October 13, 2010
at 04:46 AM

Also a good point that you mention. Sisson has to pay his employees as well as his mortgate. I am sure he has people helping him with research and blog writing as well.

62ed65f3596aa2f62fa1d58a0c09f8c3

(20807)

on October 13, 2010
at 04:44 AM

IME in the commercial/retail/sales industry, there are different types of buyers. One type of buyer is the kind that only thinks something is good if it is expensive. THis type of buyer is typically not very educated about what actually goes into the product. Often the product is the same stuff that sells down the street for a much cheaper price, except the expensive one has a fancy label on it. Sisson has probably chosen this subset of the population as his target market. This is a very lucrative subset of the population.

62ed65f3596aa2f62fa1d58a0c09f8c3

(20807)

on October 13, 2010
at 04:38 AM

Well, one thing for paleo eaters is it would be hard to point at calories as a symbol of what is and is not a meal. Our meals can be fasting or a huge ton of steak or they can be two bites of beef jerky. Our meals are what we want them to be because we are no longer tethered by wildly swinging insulin and hunger levels. Sometimes, all I really want for a 'meal' is a few bites. However, I like my calories to come in the form of food, not powders.

62ed65f3596aa2f62fa1d58a0c09f8c3

(20807)

on October 13, 2010
at 04:34 AM

Sisson has set up his gig so that he posts something every single day. It's inevitable that he is going to run out of serious material to post at some point and have to pad more with recipes, contests, etc. Other bloggers solve this by having fewer posts to start with and not posting if they have nothing to say. But since Sisson's blog is more commercial and he has built a 'hungry' audience who is accustomed to eating daily, I am not surprised that he is having to do more and more less nutritive posts.

Deca3d3cb4fa349be861f38f2746c996

(10)

on October 13, 2010
at 01:59 AM

I bought his 2 books new, and paid full retail. They changed my life and I will forever be grateful. I've learned so much from his blog. Will not buy the supplements because they seem so go against so much of what I learned from him.

667f6c030b0245d71d8ef50c72b097dc

(15976)

on October 13, 2010
at 01:32 AM

I like this "I think he does enough stuff for free for the community in order to justify his price." good point. His blog and entire site is seriously chock full of good stuff. I've learned and watched plenty. I'm still not ordering the shake but he deserves to charge what he wants. If it's too much, don't buy it!

B3c62d89cd47b7d7209b6a99243d0ded

(10778)

on October 13, 2010
at 01:27 AM

oh, I'm still a fan, I just won't be buying the powder.

691f120a3e7a1a036845d105d86c99a3

(3641)

on October 13, 2010
at 01:01 AM

welcome to PaleoHacks Primal Toad!

667f6c030b0245d71d8ef50c72b097dc

(15976)

on October 12, 2010
at 11:27 PM

At paleo seb, i agree. Sisson's book was one of the first paleo books i read. Ive never bought anything from him productwise, but i like what he offers for free on his site. I think him trying to offer relatively high quality items for some kind of profit is totally fine. Hes just some normal dude like the rest of us who is living healthy, showing people how to do it, and trying to get by.

535ced7ff5ffbb44c471ce3751d058cb

(64)

on October 12, 2010
at 09:39 PM

I still use powders pre and post workout and even reading Cordain's Paleo Diet for Athletes he reterates this is important for recover, that said not everyone has the same goals and for some this could be useful

21fd060d0796fdb8a4a990441e08eae7

(24543)

on October 12, 2010
at 08:12 PM

It is possible to be critical without being negative. That being said, selling a tub of protein powder for $99 is going to bring out some negativity--when I saw the price, my eyes bugged out and I involuntarily laughed. Maybe at some point Mark's supplement business will get more in line with his writing.

6fa48935d439390e223b9a053a62c981

(1676)

on October 12, 2010
at 04:56 PM

I'm afraid that we're seeing the commercialization of paleo. It could become the new "organic,"--all kinds of processed foods with a trendy label on the box, bottle, jug, or jar. Paleo doesn't need this stuff; just eat real food. The beauty of paleo is that it is so intuitive and so simple.

691f120a3e7a1a036845d105d86c99a3

(3641)

on October 12, 2010
at 02:10 PM

what part of Italy are you from Ikco? Piedmont is just wonderful country with amazing people and culture. It's probably my favorite place in the world next to ra ra USA.

84666a86108dee8d11cbbc85b6382083

(2399)

on October 12, 2010
at 01:50 PM

Hit me up when you'll be in Italy.

691f120a3e7a1a036845d105d86c99a3

(3641)

on October 12, 2010
at 01:18 PM

also I travel each year to Aqui Terme in Italy to stock up on sacred fountain water for all my protein shakes. i will be bottling this and selling 8 oz portions for about $1000 a pop. The water is ancient roman empire water so it's closer to the water our ancestors really drank thus its more paleo and my $900 markup on the product is so I can drive a ferrari that I also bought on my trip.

A8d95f3744a7a0885894ee0731c9744c

(3761)

on October 12, 2010
at 01:14 PM

I thought he kept a good balance until this. $99 for a mediocre supplement, marketed as a meal replacement, which he (rightfully so, I suppose) had to defend to his audience over and over, isn't balanced. It's a little over the commercial line- IMO.

A8d95f3744a7a0885894ee0731c9744c

(3761)

on October 12, 2010
at 01:08 PM

Abridged audio book of The Primal Blueprint?? The book is crazy-short/easy to read anyway! That would be like a 30 min recording!

1e68c6909db3ce6c272a7a0bf2c2978b

(320)

on October 12, 2010
at 12:45 PM

And even unnecessary for weightlifters... I ditched shakes some months ago and haven't noticed any difference at all to strength/muscle mass etc, even with a corresponding decrease in protein intake.

A968087cc1dd66d480749c02e4619ef4

(20436)

on October 12, 2010
at 12:31 PM

Lately, his site seems more and more like an infomercial: contests, Primal Leap and such. I've gotten so much out of a number of his posts - I'm not complaining, just noticing. I mean, he has to make money - this is his job (unlike Dr. Harris with his medical practices). I still feel a little guilty that I haven't even bought the book...

84666a86108dee8d11cbbc85b6382083

(2399)

on October 12, 2010
at 11:49 AM

It's fair to say though audio version costs the same as the book, which is cool. I though the price will be higher.

84666a86108dee8d11cbbc85b6382083

(2399)

on October 12, 2010
at 11:44 AM

"transcend into 234324 billions paleo products". This is key. Also it's not the concept of audio books on trial here. It's Sisson or should I be evil and say $isson or even $i$$on ;)

84666a86108dee8d11cbbc85b6382083

(2399)

on October 12, 2010
at 11:43 AM

"transcend into 234324 billions paleo products". This is key. Also it's not the concept of audio books on trila here. It's Sisson or should I be evil and say $isson or even $i$$on ;)

A68f24168bc0de414a038037e287b581

(4896)

on October 12, 2010
at 10:56 AM

There is nothing wrong with audio books. there are people who have trouble with reading, dont' like it, are blind, spend a lot of time in commute, etc., and for the audio book is a great option. but the shake does no good. I was shaking my head yesterday after seeing it...

84666a86108dee8d11cbbc85b6382083

(2399)

on October 12, 2010
at 08:43 AM

No, no, no. Paleo has to fight itself out of the "fad diet" stereotype and making expensive "Primal" frankenfoods ain't helping. At all.

84666a86108dee8d11cbbc85b6382083

(2399)

on October 12, 2010
at 08:41 AM

You got Adam in trouble but I'm with you on this one.

84666a86108dee8d11cbbc85b6382083

(2399)

on October 12, 2010
at 08:40 AM

*validation* Ikco:"The abridged audio book of The Primal Blueprint will be sold separately soon". Maybe an audio book of The Primal Cookbook will follow in a month or too. I'm worried that this might transcend into 234324 billions paleo products and in a way killing the community which is, for the most part, fueled by enthusiasm (of various bloggers). http://paleohacks.com/questions/9270/charging-money-in-the-paleo-community

4a1966b5bc00a9aefd3abd63b9913284

on October 12, 2010
at 04:48 AM

Amen, Eva, amen.

Be1dbd31e4a3fccd4394494aa5db256d

(17969)

on October 12, 2010
at 03:52 AM

Yep pretty much. Let him try to sell a dead cat for $1000 and someone wants to buy it all the power to them. Anyone with that much money to spend on protein powder might as well get something that is health-promoting and 95% of the stuff out there is junk. At least Mark's is pretty healthy.

21fd060d0796fdb8a4a990441e08eae7

(24543)

on October 12, 2010
at 01:55 AM

"Even if this is the highest quality grassfed whey and coconut milk squeezed fresh and blessed by the Dalai Lama, it is still the most expensive “Meal replacement” (although at 181 cal, thats not a meal) on the market. You could easily by these products separate for half the price. TP WPI natural flavored 3lbs = $30 Coconut Milk powder 1lb = $9 separate prebiotic NOW = $5"

21fd060d0796fdb8a4a990441e08eae7

(24543)

on October 12, 2010
at 01:54 AM

The below comment from MDA is a clue that Mark's fans are starting to catch on to his crazy supplement mark-ups:

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16 Answers

24
62ed65f3596aa2f62fa1d58a0c09f8c3

(20807)

on October 12, 2010
at 03:24 AM

Personally, I consider powdered protein shakes to be not very primal at all. I also do not consider them to be a meal replacement as they are not food as I consider food. Not to say I am always a perfect paleo eater, but I consider these shakes to be more of a weight lifter thing.

1e68c6909db3ce6c272a7a0bf2c2978b

(320)

on October 12, 2010
at 12:45 PM

And even unnecessary for weightlifters... I ditched shakes some months ago and haven't noticed any difference at all to strength/muscle mass etc, even with a corresponding decrease in protein intake.

4a1966b5bc00a9aefd3abd63b9913284

on October 12, 2010
at 04:48 AM

Amen, Eva, amen.

84666a86108dee8d11cbbc85b6382083

(2399)

on October 12, 2010
at 08:41 AM

You got Adam in trouble but I'm with you on this one.

535ced7ff5ffbb44c471ce3751d058cb

(64)

on October 12, 2010
at 09:39 PM

I still use powders pre and post workout and even reading Cordain's Paleo Diet for Athletes he reterates this is important for recover, that said not everyone has the same goals and for some this could be useful

A8d95f3744a7a0885894ee0731c9744c

(3761)

on October 13, 2010
at 02:54 PM

I suppose one of the reasons I think the powder is absurd is because I agree with you! I think rather than a "meal-replacement", these shakes seem like a supplement (I'm speaking as a weight-lifter). BUT, there is very little that is geared toward recovery, so, $3.33 per serving, for some bad carbs, too much post-wod fat, and only 20 grams of protein?! Yikes. But, whatever. If people buy it, good for Mark.

20
21fd060d0796fdb8a4a990441e08eae7

(24543)

on October 12, 2010
at 01:50 AM

That is possibly the biggest rip-off in the history of protein supplementation. It is a whey protein isolate powder without artificial sweeteners (but with some thickening agents and stevia).

I typically drink 40 grams of protein in a serving of protein powder. That much would cost me...$6.67!!!! (Unless I'm reading that wrong)

There's a bajillion better ways to do it. First, you can buy whey isolate and coconut milk and mix it yourself. Second, get customized protein from a place like proteinfactory.com or trueprotein.com, or even some grass-fed whey from Ori Hofmekler.

21fd060d0796fdb8a4a990441e08eae7

(24543)

on October 12, 2010
at 01:55 AM

"Even if this is the highest quality grassfed whey and coconut milk squeezed fresh and blessed by the Dalai Lama, it is still the most expensive “Meal replacement” (although at 181 cal, thats not a meal) on the market. You could easily by these products separate for half the price. TP WPI natural flavored 3lbs = $30 Coconut Milk powder 1lb = $9 separate prebiotic NOW = $5"

21fd060d0796fdb8a4a990441e08eae7

(24543)

on October 12, 2010
at 01:54 AM

The below comment from MDA is a clue that Mark's fans are starting to catch on to his crazy supplement mark-ups:

15
1c4ada15ca0635582c77dbd9b1317dbf

(2614)

on October 12, 2010
at 07:18 AM

I agree with all the comments to date - not very primal/paleo, very expensive. There's also some (albeit minor) dubious ingredients - see the comments.

I also think Mark's replies in the comments were extremely defensive - he probably knew it would cause some controversy offering a shake which is so expensive in the middle of a huge economic downturn. That said, I think all his supplements are expensive, and good old supply and demand will sort this out.

MDA is what it is - a great source of free information paid for by an expensive supplement business. I'm happy with that as I will take the free information but not the supplements. As long as Mark makes enough profit from people who are interested in the supplements, everybody can be happy.

A968087cc1dd66d480749c02e4619ef4

(20436)

on October 12, 2010
at 12:31 PM

Lately, his site seems more and more like an infomercial: contests, Primal Leap and such. I've gotten so much out of a number of his posts - I'm not complaining, just noticing. I mean, he has to make money - this is his job (unlike Dr. Harris with his medical practices). I still feel a little guilty that I haven't even bought the book...

62ed65f3596aa2f62fa1d58a0c09f8c3

(20807)

on October 13, 2010
at 04:34 AM

Sisson has set up his gig so that he posts something every single day. It's inevitable that he is going to run out of serious material to post at some point and have to pad more with recipes, contests, etc. Other bloggers solve this by having fewer posts to start with and not posting if they have nothing to say. But since Sisson's blog is more commercial and he has built a 'hungry' audience who is accustomed to eating daily, I am not surprised that he is having to do more and more less nutritive posts.

A968087cc1dd66d480749c02e4619ef4

(20436)

on October 13, 2010
at 02:24 PM

Yeah, if we get Sisson to slow down and post weekly and Dr. Harris to speed up and post weekly - that would be perfect!

12
23814fb403606c0424bf90770dd5c0f5

on October 12, 2010
at 09:25 AM

Hey Mark is a business man. He still provides sound, free information to anyone who wants it on his site. If you want to purchase his stuff, OK, if not, OK. I don't begrudge him trying to make a living or earning a profit. The trap is, the love of profit can corrupt the message and the more commercial he becomes, the more suspect his info. Although, in my opinion, so far he's kept a good balance.

A8d95f3744a7a0885894ee0731c9744c

(3761)

on October 12, 2010
at 01:14 PM

I thought he kept a good balance until this. $99 for a mediocre supplement, marketed as a meal replacement, which he (rightfully so, I suppose) had to defend to his audience over and over, isn't balanced. It's a little over the commercial line- IMO.

23814fb403606c0424bf90770dd5c0f5

(477)

on October 13, 2010
at 09:06 AM

The whole point shouldn't be is Mark justified in selling stuff, regardless of the price, he can do as he wishes. The market will bear what it will bear. I have a problem with the product itself no matter who it's from. C'mon, you mean our ancestors, whenever they couldn't get a kill or gather enough food, popped open the jar of whey protein powder, mixed it with water from the nearby stream and the tribe then had a shake for dinner. That's the problem I have. This body building stuff should be left with the body builders. Paleo is about eating real food, not processed powders as a supplement.

25b139cc1954456d9ea469e40f984cd3

on September 13, 2011
at 05:30 AM

This is the fissure you will increasingly see within the paleo "community"--is paleo a means to an ends (better health/quality of life), or an ends in itself?

9
1cbb6b2a813475d6c0b17fd5e898dc50

on October 12, 2010
at 10:33 AM

One of the claims he made was it is a meal replacement when you don't have time to cook. At 181 calories it's not much of a replacement. When I get in a hurry and have no time to cook I grab some of my precooked bacon and harboiled eggs. If I ate 6 peices of bacon and 4 hardboiled eggs I consumed approximately 700 calories, 54 grams of fat, and 51 grams of protein. Now thats a meal replacement!

07ca188c8dac3a17f629dd87198d2098

(7970)

on October 13, 2010
at 03:46 PM

Completely unrelated to the protein powder, but I really like the idea of precooked bacon :)

62ed65f3596aa2f62fa1d58a0c09f8c3

(20807)

on October 13, 2010
at 04:38 AM

Well, one thing for paleo eaters is it would be hard to point at calories as a symbol of what is and is not a meal. Our meals can be fasting or a huge ton of steak or they can be two bites of beef jerky. Our meals are what we want them to be because we are no longer tethered by wildly swinging insulin and hunger levels. Sometimes, all I really want for a 'meal' is a few bites. However, I like my calories to come in the form of food, not powders.

62ed65f3596aa2f62fa1d58a0c09f8c3

(20807)

on October 16, 2010
at 02:25 AM

Precooked bacon already exists at the grocery store! I buy it for camping trips cuz I have no refrigeration when out there.

7
9bc6f3df8db981f67ea1465411958c8d

on October 12, 2010
at 07:59 PM

I think people are quick to forget that the man helped so many people change their lives for the better and probably also saved a lot of lives, mine included.

The guy is dedicated, posts fresh good content every day and always has an open attitude to the community and the newcomers.

If the product turns out to be a flop, let it be that way. It will be hard enough to have lost all that time, energy and money on a product that turns out being a failure not to criticize him to death on top of that.

Life is already hard enough, we don't need people being so hard on other people, especially those who did so much to help us.

Deca3d3cb4fa349be861f38f2746c996

(10)

on October 13, 2010
at 01:59 AM

I bought his 2 books new, and paid full retail. They changed my life and I will forever be grateful. I've learned so much from his blog. Will not buy the supplements because they seem so go against so much of what I learned from him.

21fd060d0796fdb8a4a990441e08eae7

(24543)

on October 12, 2010
at 08:12 PM

It is possible to be critical without being negative. That being said, selling a tub of protein powder for $99 is going to bring out some negativity--when I saw the price, my eyes bugged out and I involuntarily laughed. Maybe at some point Mark's supplement business will get more in line with his writing.

667f6c030b0245d71d8ef50c72b097dc

(15976)

on October 12, 2010
at 11:27 PM

At paleo seb, i agree. Sisson's book was one of the first paleo books i read. Ive never bought anything from him productwise, but i like what he offers for free on his site. I think him trying to offer relatively high quality items for some kind of profit is totally fine. Hes just some normal dude like the rest of us who is living healthy, showing people how to do it, and trying to get by.

5
1a641bbff1a7b0a70f08410376bbdf6b

(1587)

on October 12, 2010
at 07:37 AM

What else could we expect? Mark sells a super expensive multi, he sold a garbage protein powder before without a bad conscience, he sells a fish oil supplement that is not up to his own standards (EPA DHA ratio), he sells over-priced vit d3... $$$

If one wants to drink a shake there are much better (quality, price) options. To my surprise I really liked the book but everything else? No thanks!

4
B3c62d89cd47b7d7209b6a99243d0ded

on October 12, 2010
at 09:12 PM

I love the information-level and community-level services and forum that he provides free of charge.

He is one of the major gateways to Paleo-EvoEating Land.

I will not be buying this powder or any of his other supplements. I will continue buying his texts, cookbooks, and such.

I feel that the high supplement prices are the metaphorical counterpoint of the missing DONATE button that he conspicuously leaves off of his site.

The money to host the site has to come from somewhere, esp. a site with so much traffic.

If I was feeling meaner: I would say that the high cost of meal-replacements are a 'tax' on those that cannot cook, or more kindly: I feel that they have the money and that they would prefer it to go to Sisson and his team of workerbees.

62ed65f3596aa2f62fa1d58a0c09f8c3

(20807)

on October 13, 2010
at 04:46 AM

Also a good point that you mention. Sisson has to pay his employees as well as his mortgate. I am sure he has people helping him with research and blog writing as well.

4
Edf4e905f9d7175eb145c707917ee92d

on October 12, 2010
at 03:26 AM

The shark may have officially been jumped; alternatively we'll all just nod our heads and say, "you've been good, we'll give you a pass on this one."

84666a86108dee8d11cbbc85b6382083

(2399)

on October 14, 2010
at 05:44 AM

Because there is more to the world than me and you and helping people on a bigger scale includes public perception.

Be1dbd31e4a3fccd4394494aa5db256d

(17969)

on October 12, 2010
at 03:52 AM

Yep pretty much. Let him try to sell a dead cat for $1000 and someone wants to buy it all the power to them. Anyone with that much money to spend on protein powder might as well get something that is health-promoting and 95% of the stuff out there is junk. At least Mark's is pretty healthy.

84666a86108dee8d11cbbc85b6382083

(2399)

on October 12, 2010
at 08:43 AM

No, no, no. Paleo has to fight itself out of the "fad diet" stereotype and making expensive "Primal" frankenfoods ain't helping. At all.

B3c62d89cd47b7d7209b6a99243d0ded

(10778)

on October 13, 2010
at 04:00 PM

Ok, Ikco... Why does it 'have to' do that? I don't really care what the most of the world thinks of how i eat... Until it inteferes with my ability to make choices of my own free will. How does a perception of it as a fad or popular diet limit me?

2
627cf3f5d1ddfb4c2f4c96169420f55f

on October 13, 2010
at 12:55 AM

I had the opportunity to be one of the taste testers and it truly is a fantastic product. It tastes great with just water and ice and it is something I would love to enjoy on a regular basis for when I need something quick.

When I taste tested it I had NO idea what the price was going to be. I saw the blog post come out yesterday and when I noticed the price of $99 my mind went crazy. I do NOT plan on paying $99 for his product. Why? I simply do not have the money. But, for someone who is rich and wants to try it out then it would be a great investment.

It is not a meal replacement by any means but if one simply adds berries, more coconut, macadamia butter, hemp seeds, egg yolks, etc. then it can easily become a 300-500 quick meal for when you are in a hurry. This is what I was thinking I would use it for until I found out it was $99 and told myself there is no way I will choose to buy it at this price.

Mark can do what he wants to do but it seems as if he might lose a good amount of fans by pricing it this high. To be 100% honest, he lost me a bit but I still love the guy and know that he is a massive part of this incredible primal/paleo movement. So, let the guy do what he wants. He needs to make a living and this is how he is doing it. I think he does enough stuff for free for the community in order to justify his price.

But, again, for me, $99 is too high. I would consider buying it at $49 but nothing more.

2f653fa504adc81612619106e7d1f65e

(455)

on October 13, 2010
at 06:04 AM

...and I don't believe there was malicious intent to rip us off...

691f120a3e7a1a036845d105d86c99a3

(3641)

on October 13, 2010
at 01:01 AM

welcome to PaleoHacks Primal Toad!

B3c62d89cd47b7d7209b6a99243d0ded

(10778)

on October 13, 2010
at 01:27 AM

oh, I'm still a fan, I just won't be buying the powder.

667f6c030b0245d71d8ef50c72b097dc

(15976)

on October 13, 2010
at 01:32 AM

I like this "I think he does enough stuff for free for the community in order to justify his price." good point. His blog and entire site is seriously chock full of good stuff. I've learned and watched plenty. I'm still not ordering the shake but he deserves to charge what he wants. If it's too much, don't buy it!

2f653fa504adc81612619106e7d1f65e

(455)

on October 13, 2010
at 06:01 AM

I SO feel for Mark right now! I won't be buying the powder due to personal budget; but I think Mark was only trying to do good by answering requests from readers. He is the most hands-on blogger I have met and he really seems to stay close to his readers and genuinely care about them. He has actually answered messages I have sent him on Facebook long before I even frequented his site like I do now. That is a lot more than I can say for other sites I used to frequent like Elana's Pantry. She seems to deliberately not address her readers. I know he worked on this for 2 years.

1
691f120a3e7a1a036845d105d86c99a3

(3641)

on October 12, 2010
at 01:06 PM

< rant > First off I love the Primal Blueprint. It inspired me, taught me about my gluten allergy and put me on the path to a better life. Mark got my money and then he got a little more when I bought more copies for family and friends. I was glad to support the man and his message and think he deserves to make a living making people's lives better. But there is a point between having devoted fans and followers and confusing them with people who can be taken advantage of. I don't know what Mark's marketing meetings were like and if he had an evil laugh at the end or he just thought he heard some decent business strategy and went with it. I think in the end he failed to develop the iPhone of protein shakes (bought maybe thought that's what he was selling) and then mispriced his product and its gonna hurt his image. < / rant >

When I saw he didn't even make the case for the whey being grassfed and thus expensive I was shocked at the price. I'd like to know what percent of the price is markup because if you look at the already marked up GNC foods industry this tops it off.

You can buy five pounds of Whey Protein Isolate (only other ingredient is soy lecithin which I think has been addressed on this site already) for about $30. That's 81 servings of 25 grams of protein. If you are willing to make the exeption for some lecithin in your 80% chocolate bar, then you are probably cool with a minimal amount in your shake too. And if dairy is kosher in your world, this would be MORE primal than Marks since it doesn't have SUGAR or Natural Flavors.

I am not involved in the company that makes the isolate, in fact I never have ordered it since I generally use egg protein which is still somehow cheaper than Mark's. Anyway here is the link to the ultimate primal milk-based non-food meal replacement protein shake link.

691f120a3e7a1a036845d105d86c99a3

(3641)

on October 12, 2010
at 02:10 PM

what part of Italy are you from Ikco? Piedmont is just wonderful country with amazing people and culture. It's probably my favorite place in the world next to ra ra USA.

691f120a3e7a1a036845d105d86c99a3

(3641)

on October 12, 2010
at 01:18 PM

also I travel each year to Aqui Terme in Italy to stock up on sacred fountain water for all my protein shakes. i will be bottling this and selling 8 oz portions for about $1000 a pop. The water is ancient roman empire water so it's closer to the water our ancestors really drank thus its more paleo and my $900 markup on the product is so I can drive a ferrari that I also bought on my trip.

84666a86108dee8d11cbbc85b6382083

(2399)

on October 12, 2010
at 01:50 PM

Hit me up when you'll be in Italy.

0
74786bbe8254844304a33943290c4d6d

on December 06, 2012
at 03:56 AM

I could never stay full on any protein shake, even if it was full of fat.

I do far better with a side of protein and a massive FAT BOMB shake full of coconut milk, or avocado, or both. I stay full for over 7 hours.

0
B827f754ae6b73d9d7501f0a5a717fa8

on December 05, 2012
at 07:02 PM

Mark uses supplements and sells them , Mark wants to make a profit , branded whey protein has high profits.

Will some people buy it without actually doing any of the other "primal" recommendations thinking it's really good for them ? yes , yes they will.

That being said I'm sure it's a quality product and very good for specific people (70 +) or people with protein absorption issues.

I'd be willing to buy a bottle just to support the web site , after all the great articles I've read for free. but bottom line whey is whey is whey.

0
1c4ada15ca0635582c77dbd9b1317dbf

(2614)

on October 13, 2010
at 09:18 PM

For those who haven' seen it - Mark posted this response today Mark's follow up post

Pretty good comeback I thought

84666a86108dee8d11cbbc85b6382083

(2399)

on October 14, 2010
at 06:48 AM

What did he really do ? Did he breakdown all the costs or did he just say "This costs a lot to make" ? Or is Primal Flora really worth 25$ bucks ? You get one 20$ bucks off once. Good but does it change the whole image ? Nah, it doesn't. And what's with the sweet stuff ? Why keep having it. You can't get unhooked if you keep on buying "better" sugars. I don't want to be the bad guy and don't problem with people making money but let's just be honest here. Mark should breakdown all the costs and that's it.

2f653fa504adc81612619106e7d1f65e

(455)

on October 19, 2010
at 06:39 AM

He was very professional with his response to the objections/too high of a price point. The terms he offered really didn't change things for me. I still don't want to buy it @ $79...but that's just me.

1c4ada15ca0635582c77dbd9b1317dbf

(2614)

on October 14, 2010
at 07:03 AM

I'm not convinced by the product still and wouldn't buy it - I just thought it was big of him to post and explain his reasoning.

0
8287c6ddae0d78eae0a09fdd5999617c

(2581)

on October 13, 2010
at 03:02 PM

As I mentioned, my team and I have been working on this product for nearly 2 years. We could have made a higher margin product that retails for, say, $39 or $49, but it would look like every other junk meal replacement on the market; filled with ingredients you can’t pronounce, low-grade protein and fats you’d never want to consume.

Why does it have to be all about making money and churning out new lines of products? Was there really demand for a protein powder?

Why do we need protein in food that is isolated and powderized in order to get fit? He wrote a cookbook and now he is marketing meal replacements. Hmm...

2f653fa504adc81612619106e7d1f65e

(455)

on October 13, 2010
at 08:51 PM

correction: second rendition

2f653fa504adc81612619106e7d1f65e

(455)

on October 13, 2010
at 04:02 PM

I believe he did have a bevy of requests for the protein powder. In fact this product is the second rendtion of something else he used to offer some time ago. I am new to his site, only just participating in the 30 day challenge, so I am just gathering the information I have seen on his forum and comments on the website. I think he just wants to cover all bases with the book and the protein powder. I will stick to just cooking but if the protein powder was a little more affordable I would probably try it if it was plain and less $$. I have a smoothie pretty much every morning.

0
A8d95f3744a7a0885894ee0731c9744c

(3761)

on October 12, 2010
at 01:28 PM

General opinion:

It looks OK as far as supplementation goes, but that price is bonkers. I'm not really into buying things for the brand. I think MDA is marketing to a demographic who will buy whatever Mark puts his name on (his most faithful followers- The Sissonites)....so more power to them. That's smart business, I suppose.

Will I buy it? Nope. That price (and the accompanied insinuation) is insulting.

62ed65f3596aa2f62fa1d58a0c09f8c3

(20807)

on October 13, 2010
at 04:44 AM

IME in the commercial/retail/sales industry, there are different types of buyers. One type of buyer is the kind that only thinks something is good if it is expensive. THis type of buyer is typically not very educated about what actually goes into the product. Often the product is the same stuff that sells down the street for a much cheaper price, except the expensive one has a fancy label on it. Sisson has probably chosen this subset of the population as his target market. This is a very lucrative subset of the population.

A8d95f3744a7a0885894ee0731c9744c

(3761)

on October 13, 2010
at 12:51 PM

@PrimalStyle- Yeah. I coined that :-) I appreciate Mark, but not to the extent others do. I use the term "Sissonite" to describe those who feel/act as if Mark can do no wrong, and unquestionably follow him. Seems a little odd, but I've seen it!

2f653fa504adc81612619106e7d1f65e

(455)

on October 13, 2010
at 03:57 PM

I can very well imagine you have! I do frequent his site and I do give him kudos for remaining close in nature to his audience. He seems to be able to be everywhere on the site; but I'm certain he has a great big staff to support that as well.

2f653fa504adc81612619106e7d1f65e

(455)

on October 13, 2010
at 06:02 AM

I've never heard the term "Sissonites"! until now.

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