1

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Are we seeing the beginning of the commercialization of paleo?

Answered on August 19, 2014
Created October 12, 2010 at 5:06 PM

The question below about Sisson's new protein shake begs another question. Are we going to start seeing a flurry of new "paleo" processed foods? The whole point of the paleo diet is to eat real food that paleolithic people might have eaten, or at least do our best to emulate that diet. This doesn't require much processing, so why go there? You gotta wonder when you see "paleo" plastered on a jug of powder...

(I'm not opposed to all processing. I use coconut oil which is impossible with out machines. But I figure this goes to the emulation part, since we don't have access to all the wild game we want with appropriate fatty acid profiles and such.)

D0a103cafaf4768c6dc69b1772a55877

(421)

on October 14, 2010
at 04:35 PM

I completely agree with Stefani.

77732bf6bf2b8a360f523ef87c3b7523

(6157)

on October 14, 2010
at 03:50 PM

If you have a problem with the wording, you can flag the comment if you haven't already.

77732bf6bf2b8a360f523ef87c3b7523

(6157)

on October 14, 2010
at 03:49 PM

I don't know if you can edit comments....

84666a86108dee8d11cbbc85b6382083

(2399)

on October 13, 2010
at 06:23 AM

One thing to consider. Paleo means nothing. Nada. Null. Zero. Coca fucking cola can put "Primal/Paleo" label on it. And if they smell enough $, they will. People need to EDUCATE themselves about this, not let some company tell them what is "paleo".

84666a86108dee8d11cbbc85b6382083

(2399)

on October 13, 2010
at 06:18 AM

We have enough books, we have consulting (paleo hacks and forums) places.

84666a86108dee8d11cbbc85b6382083

(2399)

on October 13, 2010
at 06:16 AM

No. It makes paleo look like a joke. "Eat like your ancestors" and then I have to buys "Paleo" products ?

84666a86108dee8d11cbbc85b6382083

(2399)

on October 13, 2010
at 06:13 AM

Fuck that. Seriously :D Paleo is great because it's simple. We don't need anymore books, maybe some blog posts. Consulting services ? Paleo hacks FTW!!! Personally I find this statement insulting "People who are really into this lifestyle who also have an entrepreneurial mind are going to try to make money from it". Are PaleoNu/WholeHealthSource/Hyperlipid Tim Ferris's of Paleo ? Fuck no.

62ed65f3596aa2f62fa1d58a0c09f8c3

(20807)

on October 13, 2010
at 05:08 AM

Well it would be nice to have some not super expensive but decent paleo frozen dinners or what not. And maybe some ranch dressing with more healthful ingredients. But like anything, commercialization would bring both some good and some bad.

35deb6722604c868c610088a6d8ce09e

(295)

on October 13, 2010
at 03:44 AM

Unfortunately, when I skimmed that second paragraph my eyes picked up "massage machines" and "opposite sex"...I hope never to see paleo adult toys on the market...

C90eecdd76cf57a387095fa49de23807

(960)

on October 12, 2010
at 11:20 PM

any chance someone wants to edit-out 'raped'?

8287c6ddae0d78eae0a09fdd5999617c

(2581)

on October 12, 2010
at 08:30 PM

I think he may be referring to the multitude of recipes out there for paleo version of certain desserts and sweets, and popular meals like pancakes and pizza. Companies could replace the grains and dairy in their processed products and market "paleo" items. You're right about processing food being a basic thing, hence the name food processor for the machine. But processed food in this sense obviously refers more to packaged food, junk food things like that.

F652b96a3bcf646d8dad56cb1d035101

(205)

on October 12, 2010
at 07:48 PM

OMG .... A Paleo Betterware catalogue just flashed before my eyes!

D5db204527668aa712504995c0f8f96f

(551)

on October 12, 2010
at 06:44 PM

What's even worse is that the fake paleo food is sold at such a high price. So you get raped intellectually and monetarily

D5db204527668aa712504995c0f8f96f

(551)

on October 12, 2010
at 06:43 PM

What's even worse is that the fake paleo food is sold at such a high price.

6fa48935d439390e223b9a053a62c981

(1676)

on October 12, 2010
at 05:32 PM

I agree that increased availability of grassfed beef and similar paleo foods is a good thing, but I'm concerned about foods that are simply LABELED paleo, but are actually not paleo, or are questionable.

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8 Answers

4
C90eecdd76cf57a387095fa49de23807

(960)

on October 12, 2010
at 11:17 PM

IMHO, if we're talking Processed foods, then I'd say "paleo frozen dinners" or "paleo sauce" or what-have-you is still a step up from "sugar-containing frozen dinners" ...etc. Processed foods are in an arena all their own, and the best way to have good "processed" foods--or foods that come in a box and are sold commercially--is to have the best ingredients possible. I'd be thrilled if I saw my hamburger-helper-addicted friends eating paleo processed foods.

That said, the paleo-sphere has LOADS of variety in it. Some of us are comfortable with more processed foods and some of us only eat food that we grow or hunt ourselves. We coexist in a diverse sort of way. So despite Paleo commercialization, we'll probably all continue to consume the type of foods we feel most comfortable with. If you want paleo protein powder, now you can have it! And more power to both you and the people selling the powder. But if you eat only organic/grass-fed/foraged/etc, then you can continue to do that with no harm to yourself. And for people just getting into the movement, the more educated they become the better choices they can make about their own diets. Like Pieter said, paleos are smart--or at least we like to think we're smart--so we can continue to eat to maximize our own health as we see fit.

62ed65f3596aa2f62fa1d58a0c09f8c3

(20807)

on October 13, 2010
at 05:08 AM

Well it would be nice to have some not super expensive but decent paleo frozen dinners or what not. And maybe some ranch dressing with more healthful ingredients. But like anything, commercialization would bring both some good and some bad.

2
627cf3f5d1ddfb4c2f4c96169420f55f

on October 13, 2010
at 12:45 AM

I think it is fantastic that people want to make money off of primal products. It only helps spread the word. I want there to be as many people as possible to know about the primal/paleo lifestyle. I have zero friends that eat and live this way but having a few would make a huge difference in my life - it would be a dream come true.

There are unlimited products that deal with the primal lifestyle. Any book that helps someone live the life, grass fed beef you can buy online, wild caught salmon, consulting services, primal bars, paleo brands food, etc. I think its great because people who don't know what "paleo" or "primal" will possibly want to seek more information.

And, yes we are heading in that direction. Its simply how the world works. In order to live you need money. It really is that simple. People who are really into this lifestyle who also have an entrepreneurial mind are going to try to make money from it. I have no problem with this and I actually encourage it. Again, the more people who know about primal and paleo the better.

That's what I think.

84666a86108dee8d11cbbc85b6382083

(2399)

on October 13, 2010
at 06:18 AM

We have enough books, we have consulting (paleo hacks and forums) places.

84666a86108dee8d11cbbc85b6382083

(2399)

on October 13, 2010
at 06:13 AM

Fuck that. Seriously :D Paleo is great because it's simple. We don't need anymore books, maybe some blog posts. Consulting services ? Paleo hacks FTW!!! Personally I find this statement insulting "People who are really into this lifestyle who also have an entrepreneurial mind are going to try to make money from it". Are PaleoNu/WholeHealthSource/Hyperlipid Tim Ferris's of Paleo ? Fuck no.

84666a86108dee8d11cbbc85b6382083

(2399)

on October 13, 2010
at 06:16 AM

No. It makes paleo look like a joke. "Eat like your ancestors" and then I have to buys "Paleo" products ?

1
667f6c030b0245d71d8ef50c72b097dc

(15976)

on October 12, 2010
at 11:24 PM

I'd say that with books like Primal Blueprint, Wolf's new book, etc we are already in the midst of commercialization. BUT THATS FINE. It doesnt change the fact that this way of life works. It works for a reason. Certain foods are primarily that reason. Entreprenurial (sp?) people may seek to offer those foods in a way that brings them some profit. So what? Doesn't change a thing. The facts remain, and that, in the end, may well be the strongest testament to our way.

Makes me wanna start my own company;)

1
08ce57b1bbb3bda8e384234389c36d94

on October 12, 2010
at 05:46 PM

Technically speaking, whenever you hack off a hunk of meat from a fresh kill you have processed food. Come to think of it, chewing is processing food.

When I think of true processed foods I'm thinking about industrial presses, steel forge heat, chemicals, refinery stacks and deodorants.

Paleo ingredients that are sliced, diced, ground up and recombined are still Paleo and good for you.

8287c6ddae0d78eae0a09fdd5999617c

(2581)

on October 12, 2010
at 08:30 PM

I think he may be referring to the multitude of recipes out there for paleo version of certain desserts and sweets, and popular meals like pancakes and pizza. Companies could replace the grains and dairy in their processed products and market "paleo" items. You're right about processing food being a basic thing, hence the name food processor for the machine. But processed food in this sense obviously refers more to packaged food, junk food things like that.

1
78d5fe103251d3cc4c3988e8e1955a98

(33)

on October 12, 2010
at 05:20 PM

my answer to the headline.... this would be awsome.

comercialisation of paleo. RAW FOOD is already comercialized and now its so easy to get good stuff. Imagine dried good meat everywhere in all various. mixed with serveral superfoods.

RAW FOOD PALEO needs to go the money way

otherwise it wont be free for anyone.

6fa48935d439390e223b9a053a62c981

(1676)

on October 12, 2010
at 05:32 PM

I agree that increased availability of grassfed beef and similar paleo foods is a good thing, but I'm concerned about foods that are simply LABELED paleo, but are actually not paleo, or are questionable.

84666a86108dee8d11cbbc85b6382083

(2399)

on October 13, 2010
at 06:23 AM

One thing to consider. Paleo means nothing. Nada. Null. Zero. Coca fucking cola can put "Primal/Paleo" label on it. And if they smell enough $, they will. People need to EDUCATE themselves about this, not let some company tell them what is "paleo".

0
0034e877123279fd4e16347f9829e514

on October 13, 2010
at 02:04 AM

Sisson does the research and he provides a GREAT website and helps many. I have faith that he believes in this product and thus I have ZERO problem with his product or the commercialization aspect this release does indicate.

I do appreciate your concern and think it is well founded. Likewise I do not believe a processed food is a wise choice for meal replacement but I can appreciate that there might be a time and a place where intermittent fasting is not desirable and protability is key.

I am an aviator and during some long multi-hour missions a paleo friendly processed food makes a good deal of sense to me without the degraded mental performance possible during an IF.

0
89e238284ccb95b439edcff9e123671e

(10299)

on October 12, 2010
at 05:55 PM

People like to spend money. They want to run barefoot, and they buy minimalist shoes. Can you imagine that? ;-) So I guess people will buy paleo-products. Although I lack the imagination to guess what products that could be.

Paleo foot massage machines? Paleo crazy kitchen aids? Paleo workout DVD's? Paleo car wash products? Paleo steam-clean-your-shower-machine? Paleo magnetic amulets for better health and luck with opposite sex? Paleo upperdare products (you wish!)? Paleo electric tooth brush? Paleo vacuum cleaners?

On the other hand, paleos are smart and intelligent, so I don't know.

35deb6722604c868c610088a6d8ce09e

(295)

on October 13, 2010
at 03:44 AM

Unfortunately, when I skimmed that second paragraph my eyes picked up "massage machines" and "opposite sex"...I hope never to see paleo adult toys on the market...

F652b96a3bcf646d8dad56cb1d035101

(205)

on October 12, 2010
at 07:48 PM

OMG .... A Paleo Betterware catalogue just flashed before my eyes!

0
Ef9f83cb4e1826261a44c173f733789e

on October 12, 2010
at 05:23 PM

Think like P.T. Barnum. If the movement becomes popular enough, someone will pick up on it and try to make a buck.

On one hand we may see processed garbage with a paleo logo, but on the other hand the price of items like grass-fed beef may go down while the availability goes up.

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