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Misappropriation of Evolutionary Health/Is Marketing Paleo Paleo?

Answered on August 19, 2014
Created August 29, 2012 at 8:43 AM

I pulled this out of the trash can at my local work place.

alt text

It's from Steers, Kenya's version of Burger King. Nairobi is not much better on the food front than a large part of America in many ways. It's easier to find French Fries here than it is more 'traditional foods' that Africa is oft-associated with.

It got me to thinking about the misappropriation of paleo diets, evolutionary health, etc. in the general marketplace. We've begun to see 'paleo products' invading the public sphere, some legitimate, some not so. As evolutionary science begins to creep into the mainstream, where have you seen it retooled for marketing purposes? Where do we anticipate it's going to go?

Maybe the best question: Is marketing paleo paleo?

1a641bbff1a7b0a70f08410376bbdf6b

(1587)

on August 29, 2012
at 11:30 AM

No hard feelings Jake, I guess it was just the accumulation of all those questions combined with my strong pre-workout coffee, haha ;)

07243c7700483a67386049f7b67d90a4

on August 29, 2012
at 09:15 AM

I'm in the UK now but have been in the past, they're also in South Africa too

Ba99a15e6bf870b81286791617050593

(671)

on August 29, 2012
at 09:10 AM

Scott - are you in Kenya?

Ba99a15e6bf870b81286791617050593

(671)

on August 29, 2012
at 09:09 AM

It was more of a tongue-in-cheek way to ask what is a serious question, but point taken. Marketing, I hoped, was far enough away from specific food products to not be taken seriously through the 'is this paleo' lens.

07243c7700483a67386049f7b67d90a4

on August 29, 2012
at 09:00 AM

Inevitable consequence of popularity. Shame though. (Steers is really loaded with MSG to the point it makes me ill, Kenyan irony?)

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2 Answers

1
3ce6a0d24be025e2f2af534545bdd1d7

(26217)

on August 29, 2012
at 01:06 PM

First, I do t think this is Paleo advertising at all. This is more about the invention of fire than a way of eating.

That being said, I have no problem with items being marketed as Paleo/primal/ancestral... It is up to the consumer to know whether that product meets their dietary needs. Lots of things are marketed as low carb eventhough they are not, it's pure capitalism at its best... Find a niche and exploit it.

For me, I stick by something that I believe ben franklin first said: Capitalism thrives on the uneducated consumer, but the educated consumer thrives in capitalism.

1
1a641bbff1a7b0a70f08410376bbdf6b

(1587)

on August 29, 2012
at 09:04 AM

Is this paleo is that paleo, not it's not paleo, it's primal, depending on your version of paleo, is washing your hands after going to the bathroom paleo, coffee is not paleo but it's primal, hell yeah...

This whole thing is getting so absurd and quite frankly embarrassing, no wonder everyone is making fun of paleo.

I hereby declare my own version of paleo, it consists of pasta and chocolate milk because I like them but I still want to tell everybody I'm paleo because it's so cool (or is it more primal?)

Does the paleo/primal stamp automatically make something good or bad for me? Maybe we should approach things from a health perspective and not care so much if this or that is paleo? Is arguing about paleo marketing less paleo than typing the question on your computer on paleohacks? We are not living in those times anymore and honestly, who cares if marketing, internet or whatever are paleo?

Sorry for the rant, it wasn't just directed at your question but these days people seem to have lost their ability to think for themselves.

Ba99a15e6bf870b81286791617050593

(671)

on August 29, 2012
at 09:09 AM

It was more of a tongue-in-cheek way to ask what is a serious question, but point taken. Marketing, I hoped, was far enough away from specific food products to not be taken seriously through the 'is this paleo' lens.

1a641bbff1a7b0a70f08410376bbdf6b

(1587)

on August 29, 2012
at 11:30 AM

No hard feelings Jake, I guess it was just the accumulation of all those questions combined with my strong pre-workout coffee, haha ;)

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