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Where to promote an indiegogo (like kickstarter) campaign for a paleo restaurant?

Answered on November 11, 2013
Created November 06, 2013 at 6:32 PM

Hey guys, I'm trying to launch the first 100% paleo-style restaurant in Boulder, Colorado. Sounds amazing, right? I launched the Indiegogo campaign 3 days ago. I've been promoting it everywhere I possibly can, going to crossfit gyms, talking to people, hanging out fliers and paleo brownies, getting retweets from amazing people like Robb Wolf, Diane Sanfillipo and others, contacting friends, but it seems like I have used up all the good ideas and it won't be enough. Please help! If you know someone who would write a blog post, or tweet out, or post on message, or know someone who would like to invest, or good ideas for creative low cost promotion of the fundraiser - anything helps! here's the link to the campaign, any ideas or support is appreciated. http://www.indiegogo.com/projects/help-launch-a-boulder-paleo-restaurant-blooming-beets-kitchen/x/5068849

F291857fa12a0291688ea994343156dc

(720)

on November 11, 2013
at 07:57 AM

How to make small fortune in the restaurant business? Start with a LARGE one. :(

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4 Answers

0
32f5749fa6cf7adbeb0b0b031ba82b46

(41747)

on November 11, 2013
at 01:35 PM

I see what you did there, you asked a question to get some exposure here on PH. You're smarter than your average Paleo restaurant starter to have done that!

Already getting a retweet for Robb is good stuff. That was what I would recommend, I don't think any other paleo celebs have as much clout. I did see something about your idea via twitter, so it's working.

Though I'm not a fan of the paleo restaurant concept, it's too gimmicky! It's like an Atkin's restaurant… meh. If you want broad support, ditch the paleo, focus on whole food, local, organic… that audience is 10-times the size of paleo (paleo is nowhere near the tipping point). If you do that, you can tap into the local foodies in your area, which is ultimately where you support has to come from. Boulder is a small city, if you've got 1000 (1%) paleos there, and you average that out over the year, you don't even 3 people per day. If you have a foodie crowd of 10000 (10%), you'd get 30 people per day (if they go to your restaurant once per year).

0
Fa14fbe0ac345e586fb407dbed9eda04

on November 09, 2013
at 12:23 AM

crowd funding a restaurant is hard because unless you're from a large city and get alot if exposure there, not alot of people are willing to help you fund it.

0
Ec77127d82e0733b2faa70c07c0cee23

on November 08, 2013
at 04:13 PM

Thanks samc! If it were easy, everyone would be doing it, right? Thanks for the suggestion. Any other ideas, gang?

0
Medium avatar

(238)

on November 06, 2013
at 06:44 PM

5 months rent in the bank is nothing. I wouldn't consider a restaurant unless I had more than a years worth of funds to cover expenses. Odds in the restaurant business are so far against you and you are going into a limited market. I've started several small businesses so I know the ups and downs pretty well.

Try and contact Dicks Kitchen owner in Portland OR. Experienced restaurant owner who seems to be doing a bang up business selling GF burgers, etc. Maybe he can give you some ideas.

Wish you much success !

F291857fa12a0291688ea994343156dc

(720)

on November 11, 2013
at 07:57 AM

How to make small fortune in the restaurant business? Start with a LARGE one. :(

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