4

votes

I'm asking for this communities help and specifically patrik......what would make a paleo restaurant a success? And where should I build it? Demographics? Patrik

Answered on September 12, 2014
Created May 07, 2011 at 5:54 PM

I'm looking for real answers......and I'm dead serious about this adventure

7841848bd0c27c64353c583fb7971242

(7275)

on April 23, 2012
at 09:34 PM

What about the waiters? Don't we heterosexual women and homosexual men get some eye candy, too?

A2fe5bbd09c7804fd321e9e9a9f9d199

(1614)

on October 31, 2011
at 05:52 PM

drudge report just linked to your Daily Mail write up. That's some mainstream exposure for sure

2ab6415f5f20b8fe1d34a94c7be85e6a

on August 08, 2011
at 06:49 AM

+1 For SoCal this would be amazing

0e4e5882872d6a7c472ea51aec457e66

(1994)

on August 06, 2011
at 08:43 PM

Just posted about you in my blog... Good luck!

3aea514b680d01bfd7573d74517946a7

(11996)

on August 06, 2011
at 03:22 PM

I'm so excited for you guys. Now I have another reason to visit Deutschland again. And your website is brilliant -- congratulations!

B525b3e4b1d6f1cdceec943cdec6eb7d

(1680)

on August 06, 2011
at 01:22 PM

But if you say it's a French restaurant, people will automatically expect French bread. So that's something to consider.

5ccb98f6ae42ce87e206cf3f6a86039f

(11581)

on August 06, 2011
at 11:49 AM

Not helpful & doesn't answer question. -1

5ccb98f6ae42ce87e206cf3f6a86039f

(11581)

on August 06, 2011
at 11:47 AM

Certainly though, don't try to appeal to veg*ns or you dilute your brand. Just have an option so folks don't get seated, then find their brother can't find anything to eat and leave.

5ccb98f6ae42ce87e206cf3f6a86039f

(11581)

on August 06, 2011
at 11:46 AM

Something that the veggies can eat should be included, probably just 1, maybe 2 dishes as mentioned above. A vegetable plate with no non-paleo like Kaz suggested is a good idea if filling enough. Otherwise you risk losing groups of people or families with one veg*n member. A mollusk option would help too, as some will eat critters that don't have faces.

5ccb98f6ae42ce87e206cf3f6a86039f

(11581)

on August 06, 2011
at 10:39 AM

You should discount Herndon and Ashburn. They are along the Dulles Technology Corrider and a lot of search traffic is routed through that area. When I used to pull stats for an organization in SC that served only SC residents, those towns always turned up in the top 10.

5ccb98f6ae42ce87e206cf3f6a86039f

(11581)

on August 06, 2011
at 10:37 AM

You should discount Herndon and Ashburn. They are along the VA Rt 7 technology corrider and a lot of search traffic is routed through that area. When I used to pull stats for an organization in SC that served only SC residents, those towns always turned up in the top 10.

A727956fa3f943057c4edb08ad9e864e

(4183)

on August 06, 2011
at 10:17 AM

Aw I was in Berlin four months ago, so missed you guys by a month! Will be sure to come if I'm ever in the neighbourhood, it looks amazing!

5ccb98f6ae42ce87e206cf3f6a86039f

(11581)

on August 06, 2011
at 10:15 AM

Another angle that would help bring in people, and not turn any off would be to serve mostly locally grown if you are in an area that makes that possible.

446d2dddaeeccb2cc31a09cf20e40d46

(676)

on August 06, 2011
at 10:00 AM

You could, to reduce costs, of course buy a bigger plot of land out of town and grow your own veggies and herbs (even keep some cows/chickens perhaps). There's a organic restaurant/estate 500m. from where I live doing that. Don't know if it's cheaper to do this or just buy all the stuff. It sure does enhance the experience ;)

967229edcc94a66580110324524feb49

(688)

on August 06, 2011
at 09:14 AM

You hit this spot on!

559aa134ff5e6c8bcd608ba8dc505628

(3631)

on June 27, 2011
at 07:36 PM

badge lust .

7d0c3ea9bf8be00b93e6433d8f125ac3

(7540)

on June 27, 2011
at 04:10 PM

+1 Running a successful restaurant is very hard, and the target market for a paleo restaurant is basically miniscule. Personally, I'm not going to go to a restaurant and pay like $25 for a meal I could make myself, just because the restaurant is specifically paleo.

77877f762c40637911396daa19b53094

(78467)

on May 10, 2011
at 07:27 PM

Just write once you're getting serious about it!

Medium avatar

(5136)

on May 07, 2011
at 11:43 PM

You can work there too Charlie, but I get to write the wine list. Just saying...

Medium avatar

(5136)

on May 07, 2011
at 11:42 PM

your assessments of food costs/estimated entree prices seem pretty spot on, and i think this is why so many people do this kind of quality driven locally farmed food in a gastro pub setting. It is essentially "subsidized" by wine/liquor sales. Food trucks are excellent but subject to lots of legal restrictions in certain areas, and despite low overheads, a lot of food truck operators will be the first to admit it's not necessarily a very lucrative endeavor. Still, I do think the food truck/street food model will make rapid gains in popularity in the US. Certainly the lousy economy should help.

77877f762c40637911396daa19b53094

(78467)

on May 07, 2011
at 11:36 PM

I like NY or SoCal. Being 100% Paleo, I'm quite the cook, and have kitchen experience. I would cook/wait/bartend if this become a reality. The name should be something with local meaning, and elegance, something high end with nice interior. Have paleo diet not be the main draw in, but rather, fancy, healthy food. - good idea, keep me posted

06d21b99c58283ce575e36c4ecd4a458

(9948)

on May 07, 2011
at 11:18 PM

Yeah, but that was baseball in a non primal corn field!

74f5d2ff6567edd456d31dfb9b92af61

(5227)

on May 07, 2011
at 11:13 PM

I don't think inviting in veggies then segregating them is the way to go, but Kikilula has a good suggestion. When I was veggie, I was limited to seriously, just that: veggies. I couldn't eat soy/dairy/grains, etc -- which eventually led me to Paleo. What I would have given for an awesome meal without any poisons in it! I think a dish of elegantly prepared vegetables (prepared in a strictly Paleo manner, of course) would satisfy both the omni/carnivores and the herbivores, and perhaps promote the spread of knowledge about Paleo to otherwise uninformed people. :)

65430e39d7e9e9322718d016fe668051

(2944)

on May 07, 2011
at 09:52 PM

Or new york city

49de4cd2f26705785cbef2b15a9df7aa

(840)

on May 07, 2011
at 09:33 PM

I whole-heartedly agree with the last paragraph. Don't label the restaurant as paleo. Give it a spin that's along the lines of paleo, but doesn't have connotations of a diet.

49de4cd2f26705785cbef2b15a9df7aa

(840)

on May 07, 2011
at 09:32 PM

Don't do this. Focus on doing one thing very, very well.

49de4cd2f26705785cbef2b15a9df7aa

(840)

on May 07, 2011
at 09:29 PM

I whole-heartedly agree.

6670b38baf0aae7f4d8ac2463ddc37c0

(3946)

on May 07, 2011
at 07:16 PM

Love this idea! Less investment and less risk.

6670b38baf0aae7f4d8ac2463ddc37c0

(3946)

on May 07, 2011
at 07:09 PM

If you build it, they will come.

6670b38baf0aae7f4d8ac2463ddc37c0

(3946)

on May 07, 2011
at 07:04 PM

Somewhere in SoCal I think.

06d21b99c58283ce575e36c4ecd4a458

(9948)

on May 07, 2011
at 06:39 PM

You best be asking Dr Eades about his restaurant experience before jumping into a paleo steakhouse. He touches on his restaurant failure in his review of Why We Get Fat. http://www.proteinpower.com/drmike/low-carb-library/why-we-get-fat/

Medium avatar

(5136)

on May 07, 2011
at 06:38 PM

er, that should have read "OR more along" the chipotle model

Medium avatar

(5136)

on May 07, 2011
at 06:36 PM

gluten free is a great way to market yourself, it's a very quickly growing market. As for bread, when I ate at Spiaggia (the Cafe, im not made of money) they offered a flat parmesan crisp in place of bread. While only borderline paleo, it was quite nice and basically its shredded parmesan baked on a Silpat.

Medium avatar

(5136)

on May 07, 2011
at 06:29 PM

would this be fine dining, more along the chipotle-could-be-replicated model? whats your vision here?

84666a86108dee8d11cbbc85b6382083

(2399)

on May 07, 2011
at 06:26 PM

Yes ! Be different, be crazy !

Medium avatar

(5136)

on May 07, 2011
at 06:26 PM

oh yeah, and hire a good, knowledgeable staff, like me!

Ed71ab1c75c6a9bd217a599db0a3e117

(25477)

on May 07, 2011
at 06:25 PM

I thought patrik would have a demographic breakdown of where most paleo's reside. That would be ground zero.

Medium avatar

(5136)

on May 07, 2011
at 06:25 PM

agreed on all counts here

Ed71ab1c75c6a9bd217a599db0a3e117

(25477)

on May 07, 2011
at 06:24 PM

All meat will be source and totally grass fed and all fish wild. I'm thinking instead of diner mints we will have omega three tablets at the door.

84666a86108dee8d11cbbc85b6382083

(2399)

on May 07, 2011
at 06:23 PM

"except us wackos". Hahaha :D

84666a86108dee8d11cbbc85b6382083

(2399)

on May 07, 2011
at 06:23 PM

I see the restaurant losing it's appeal by trying to please all.

Ed71ab1c75c6a9bd217a599db0a3e117

(25477)

on May 07, 2011
at 06:22 PM

There are not.....but in august on 91 no one knew Nirvana either. A month later they did!

Ed71ab1c75c6a9bd217a599db0a3e117

(25477)

on May 07, 2011
at 06:21 PM

Lol......not gonna happen.

Medium avatar

(5136)

on May 07, 2011
at 06:10 PM

lol, waitress dressed in sexy primal attire.... oh stabby

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22 Answers

20
Medium avatar

(5136)

on May 07, 2011
at 06:23 PM

Coming from over a decade of restaurant experience i can say that it's very difficult from a financial standpoint. Here are the tips I can offer. Incidentally, in many big cities, there is a big trend to return to this kind of eating, even offal is experiencing a "chic" moment, so this could be a decent time to do something like this.

  1. If you can, own the building!!! (or go in on it with investors)
  2. You don't make that much money on food, especially with what you want to be doing (high food costs) - try to get a liquor license. Sell lots of wine and norcal margaritas ;)
  3. If you don't have farmers nearby you can buy from, you're gonna be in trouble... this could narrow down your search location wise.
  4. thrift. Thrift is key, not much should go to waste in an efficient operation. and you should be rendering your own animal fats, and pretty much making everything in house. Butchering your own animals blah blah. get a chef who knows what they're doing.
  5. don't appeal to vegetarians... the kiss of death is when a restaurant tried to be five different things. Offer ONE very good vegetarian option that can be made vegan for an entree. That's enough.
  6. look for used kitchen equipment. lots of restaurants go out of business all the time, and kitchen equipment is Pricey!

  7. Read every Anthony Bourdain book you can get your hands on.

Medium avatar

(5136)

on May 07, 2011
at 06:26 PM

oh yeah, and hire a good, knowledgeable staff, like me!

17
77877f762c40637911396daa19b53094

(78467)

on May 07, 2011
at 06:22 PM

Food trucks are huge right now. I'm in Northern California and we have these big food truck gatherings and festivals. Perhaps renting a food truck from someone to test market would be the way to go. There is also the option to have an underground supper club.

We used to have a restaurant out here that only served burgers, absolutely nothing else. No shakes, no fries nada. He only served grassfed too. The lines were crazy long like In-N-Out epic long. It worked just selling that one item.

One last thought - I don't know if you really need to say it is a Paleo restaurant. Putting it out there as gluten-free, grassfed, healthy is enough. I have Paleo dinner parties and no one catches on that I'm serving up Paleo. No one asks for the bread since I cook up the veggies in real buttah and the meat is exquisite. You'd probably appeal to a wider audience without the paleo spin and serving up some mean ass carnivore grub.

49de4cd2f26705785cbef2b15a9df7aa

(840)

on May 07, 2011
at 09:29 PM

I whole-heartedly agree.

49de4cd2f26705785cbef2b15a9df7aa

(840)

on May 07, 2011
at 09:33 PM

I whole-heartedly agree with the last paragraph. Don't label the restaurant as paleo. Give it a spin that's along the lines of paleo, but doesn't have connotations of a diet.

Medium avatar

(5136)

on May 07, 2011
at 06:36 PM

gluten free is a great way to market yourself, it's a very quickly growing market. As for bread, when I ate at Spiaggia (the Cafe, im not made of money) they offered a flat parmesan crisp in place of bread. While only borderline paleo, it was quite nice and basically its shredded parmesan baked on a Silpat.

Medium avatar

(5136)

on May 07, 2011
at 06:25 PM

agreed on all counts here

6670b38baf0aae7f4d8ac2463ddc37c0

(3946)

on May 07, 2011
at 07:16 PM

Love this idea! Less investment and less risk.

5ccb98f6ae42ce87e206cf3f6a86039f

(11581)

on August 06, 2011
at 10:15 AM

Another angle that would help bring in people, and not turn any off would be to serve mostly locally grown if you are in an area that makes that possible.

10
F4ba4b6629f788dcffd9e0e4d69726de

on August 06, 2011
at 08:15 AM

Hi all, So we are trying it. About three months ago we opened a small Paleo restaurant in Berlin, Germany where we live, in an young, upcoming but still relatively poor neighbourhood. We just started it out of love for the paleo food and lifestyle. Our place is very small, with about 30 seats (50 on a sunny day, when we can put a terrace) but even for this we are working from early morning till late at night to get everything done. It's unimaginable how much work this is and often people don't get that. Paleo is completely unknown here, so people do not realise at all what the benefit of organic, grassfed meat or homemade suet, ghee or lard is. They don't know how hard it is to make a Paleo bread substitute (because if we learned something: you NEED a bread substitute, or you'll never convince the traditional restaurant client??le), so you can not charge very high prices. As long as there is no general conscience about Paleo there is no way of making this concept economically interesting. You have to be crazy to do it, but we love it. We work our asses of with no profit, but we do seem to be the first paleo restaurant in the World (for sure the first in europe, and although i was convinced that somewhere in the US there must be someone doing it, i haven't found anything yet), so we get amazingly a lot of media attention. National television, newspapers and radio, blogwriters etc... all like to spread the message that these weird modern cavemen are selling food that automatically makes you thin :) A superficial message, but hopefully in the long run, it brings some sustainable awareness about the paleo joy and knowledge. Best regards, Boris & Rodrigo from Sauvage. www.sauvageberlin.com

A727956fa3f943057c4edb08ad9e864e

(4183)

on August 06, 2011
at 10:17 AM

Aw I was in Berlin four months ago, so missed you guys by a month! Will be sure to come if I'm ever in the neighbourhood, it looks amazing!

0e4e5882872d6a7c472ea51aec457e66

(1994)

on August 06, 2011
at 08:43 PM

Just posted about you in my blog... Good luck!

3aea514b680d01bfd7573d74517946a7

(11996)

on August 06, 2011
at 03:22 PM

I'm so excited for you guys. Now I have another reason to visit Deutschland again. And your website is brilliant -- congratulations!

A2fe5bbd09c7804fd321e9e9a9f9d199

(1614)

on October 31, 2011
at 05:52 PM

drudge report just linked to your Daily Mail write up. That's some mainstream exposure for sure

5
Be1dbd31e4a3fccd4394494aa5db256d

(17969)

on May 07, 2011
at 06:09 PM

I would say an essential component would be meat preparation so exquisite it sends all thoughts of buttered rolls and ice cream deserts flying from a person's mind. That's the way you're going to win people over, since nobody except us wackos goes to a restaurant where they can't get some form of grains and dairy unless the ribs are amazing.

Waitresses dressed in sexy primal attire would also help.

84666a86108dee8d11cbbc85b6382083

(2399)

on May 07, 2011
at 06:23 PM

"except us wackos". Hahaha :D

Medium avatar

(5136)

on May 07, 2011
at 06:10 PM

lol, waitress dressed in sexy primal attire.... oh stabby

7841848bd0c27c64353c583fb7971242

(7275)

on April 23, 2012
at 09:34 PM

What about the waiters? Don't we heterosexual women and homosexual men get some eye candy, too?

4
083f1759ac6bcee7cd5081f6d062c822

on May 07, 2011
at 11:22 PM

From my experience, this may be very difficult depending ou what price range you plan to offer your food. If you are targeting the "fast-casual" market with an plate charge of $10-$14' you're gonna be in trouble. Paleo food is expensive to produce higher protein portions and produce portions. Keep in mind, your cost of plating a menu item needs to be 25-30% of your sale price in order for your to make a profit (in most restaurant models).

Also, depending on how paleo you want to be....meaning cage free eggs, grass fed, no antibiotics, no hormones, etc.....all the way down to the spices you use not being treated with the different additives needed to keep them fresh.....you're cost of goods will only be higher. This would in turn mean either a higher sale price, or lower profit margins.

Most paleo entrees I serve in my operation (catering) end up being in the $18-$24 price range.

I do like the comment I read above regarding attempting a food truck. This might be a great way to test out different markets.

Medium avatar

(5136)

on May 07, 2011
at 11:42 PM

your assessments of food costs/estimated entree prices seem pretty spot on, and i think this is why so many people do this kind of quality driven locally farmed food in a gastro pub setting. It is essentially "subsidized" by wine/liquor sales. Food trucks are excellent but subject to lots of legal restrictions in certain areas, and despite low overheads, a lot of food truck operators will be the first to admit it's not necessarily a very lucrative endeavor. Still, I do think the food truck/street food model will make rapid gains in popularity in the US. Certainly the lousy economy should help.

446d2dddaeeccb2cc31a09cf20e40d46

(676)

on August 06, 2011
at 10:00 AM

You could, to reduce costs, of course buy a bigger plot of land out of town and grow your own veggies and herbs (even keep some cows/chickens perhaps). There's a organic restaurant/estate 500m. from where I live doing that. Don't know if it's cheaper to do this or just buy all the stuff. It sure does enhance the experience ;)

4
84666a86108dee8d11cbbc85b6382083

(2399)

on May 07, 2011
at 06:19 PM

Search, if you haven't already, the term "Restaurant". I won't list all topics here since you've replied in most but I think some of them are good indicators of what people count as "paleo restaurant".

It seems we have two questions.

  1. What
  2. Where

1 - My first instinct when hearing "x is Paleo" is to run therefore advertising "It's Paleo !!" would a fail in my opinion. I dig something "manly" like "Real Food only, no soy allow" (just throwing it out there) a lot more.

As for food, well real food. One frankenfood is one too many. It should not be an elitistic thing though. Having affordable grain-fed beef (if grass-fed is $$$**) can go a long way.

2 - There is a thread "Which hood ya represent" that might give some indicators on where "paleo" population is most concentrated but that might not be all. Restaurant situation at the area, financial ability of the residents, ...

Overall my "paleo" restaurant needs to have balls. We're basically saying fuck off to the government so encouraging that decision seem to be the way to go. Candy cigarettes ? Nah.

And don't forget "controversial" advertising (kill, blood, hunt, Harris/Nikoley oneliners) !

** Or it might be not "Pastured meats cost an average of 15% more than commodity meats available at supermarkets."

3
C2502365891cbcc8af2d1cf1d7b0e9fc

(2437)

on August 06, 2011
at 10:29 AM

You may as well just be a french restaurant.

EDIT: I'm talking about a real french restaurant, the kind you'd find in France with food as you'd find in France, not some bastardised version designed for an American mass market. The majority of meals would be made from real ingredients. Paleo people would find many options to choose from, be plenty of options that had no bread, rice, potatos etc (or very little). Food would be cooked in butter or lard or duck fat or similar. Dessert would be relatively low in sugar and served in very small portions. If by French Bread you mean a baguette, then yes, why not serve them to those that ask for them? It's not like they'd be compulsory.

B525b3e4b1d6f1cdceec943cdec6eb7d

(1680)

on August 06, 2011
at 01:22 PM

But if you say it's a French restaurant, people will automatically expect French bread. So that's something to consider.

5ccb98f6ae42ce87e206cf3f6a86039f

(11581)

on August 06, 2011
at 11:49 AM

Not helpful & doesn't answer question. -1

2
Medium avatar

(12379)

on May 08, 2011
at 12:32 AM

What would make it a success?

Really good food at an even better price point. I think that diners will respond to great food. Especially food that will make them feel good for themselves, and for everyone else (from a sustainability standpoint - think locally sources, ethically raised etc.).

Where?

After watching copius amounts of DDD's (Diners, Drive-Ins and Dives), I think that good food will resonate with people wherever you put it. And paleo food made well is the best food on earth - so I think that it will succeed wherever you put it.

967229edcc94a66580110324524feb49

(688)

on August 06, 2011
at 09:14 AM

You hit this spot on!

2
A480640a53eb5dc8966f49141942f705

on May 08, 2011
at 12:20 AM

Sous vide is a great way to deliver cheap cuts... I'd love for someone to do in restaurants what the Eades have done in appliances: slipped in Paleo, obliquely. The restaurant could support a thriving "to go" side business in frozen Cryovacs...

I think it would be fun to name dishes "the Michael Pollan" or "the Gary Taubes". The "Kurt Harris" dessert would consist of five slices of apple, but the waiter comes back a minute later and takes away four.

That gives me a serious idea for a concept restaurant, where the menu keeps changing to follow recent recipes from food writers and TV chefs. Example: if Mark Bittman wrote about it in the last 4 weeks, you'll find it on the menu.

1
967229edcc94a66580110324524feb49

(688)

on September 07, 2013
at 12:44 AM

I agree with Bree.great food is key. We have a couple top notch places here in Portland that are very successful. They offer local food at reasonable prices. Thier menu isn't completely paleo but has tons of paleo plates. Just take a look at the Smaller Plates or Tapas they offer - oftentimes people just buy a couple of these for dinner. I've included the link for one below, on the left hand nav there is a link to Toro Bravo, their other resturant http://www.tastynsons.com/brunch.html

1
Medium avatar

on April 23, 2012
at 07:13 PM

I've launched a kickstarter for a paleo concept in Indiana. http://www.kickstarter.com/projects/1244166860/kickstart-caveman-truck-providing-quality-local-go If I could get all the paleo hackers to spread this link it will be successful.

Thanks!

1
06d21b99c58283ce575e36c4ecd4a458

(9948)

on May 07, 2011
at 11:53 PM

In Amarillo Texas, there is the The Big Texan Steakhouse Ranch which advertises for miles and miles on billboards along the freeway in both directions. If you can eat a 72oz steak dinner in one hour, the steak is free. If you fail, you forfeit your $80 up front fee for trying.

Now picture Times Square, NYC with a Gluten Free Paleo Steakhouse owned by Dr K offering the same kind of deal. Think there would be a market? A cowboy bar and steakhouse in Times Square?

Here is the picture of the meal. Charlie, I don't think fancy and Texas Steakhouse go together. Sawdust on the floor and a bar enbeded with silver dollars under acrylic. And barstools with no back. And Red and White checkerboard table cloths. Not fancy just good food. Notice you also have to eat two anaheim or jalapeno peppers to boot.

i'm-asking-for-this-communities-help-and-specifically-patrik......what-would-make-a-paleo-restaurant-a-success?--and-where-should-i-build-it?--demographics?--patrik

http://www.bigtexan.com/

1
17f10869e0e20327c997a012499c3ed4

on May 07, 2011
at 06:38 PM

Under promise and over deliver! Feed them like a Caveman! Most people aren't even going to know what Paleo is. However, if you give them a lot of good food at a fair price word will spread like wildfire. If you decide to do it let me know. I'll help you promote it with my blog. I love this idea.

1
34d0dfe6cb1a477bd2b5f984c2af29a9

on May 07, 2011
at 06:16 PM

I don't think it's a good idea.

1) There really aren't many paleo-eaters, despite how burgeoning the movement seems. If you really think about the critical mass needed to support a restaurant in a single location, I think you'd find it difficult to justify. You need a concentration of people, and even if you found this concentration, the odds that it would be in a location you're willing to move to seem slim, unless you're willing to change everything in order to embark on such a venture.

2) I think many people who eat paleo also like cooking, or feel that it's a healthier way to live. It seems like a contradictory notion to embrace paleolithic customs while also being reliant on others to cook for you. And yeah it's not a re-enactment and people do eat out, but I still think your audience isn't going to be clamoring for a themed restaurant. Plus, most restaurants serve paleo-compatible meals. I think most people are fine with ordering a steak and braving the potential gluten contamination.

This is a fun thing to think about but I don't think it's justifiable, economically.

Ed71ab1c75c6a9bd217a599db0a3e117

(25477)

on May 07, 2011
at 06:22 PM

There are not.....but in august on 91 no one knew Nirvana either. A month later they did!

6670b38baf0aae7f4d8ac2463ddc37c0

(3946)

on May 07, 2011
at 07:09 PM

If you build it, they will come.

06d21b99c58283ce575e36c4ecd4a458

(9948)

on May 07, 2011
at 11:18 PM

Yeah, but that was baseball in a non primal corn field!

7d0c3ea9bf8be00b93e6433d8f125ac3

(7540)

on June 27, 2011
at 04:10 PM

+1 Running a successful restaurant is very hard, and the target market for a paleo restaurant is basically miniscule. Personally, I'm not going to go to a restaurant and pay like $25 for a meal I could make myself, just because the restaurant is specifically paleo.

0
7bf306ada57db47547e9da39a415edf6

(11214)

on April 23, 2012
at 09:37 PM

Find a theme that meshes well with paleo, but also works as a sort of basic intel for the average American customer. Along these lines I was thinking of a name for a little cafe- No Bread Cafe. If that's the name, then it sort of makes sense there's no bread served there. The pun also lends itself well to a retro-1930s style design.

Buying local only gets you so far- the localist movement fails to notice transportation costs are only one category out of many in costs of production, and the local producer may be destroying the environment far faster than anybody. The local producer may also have questionable farming practices. That said, seasonal ought to factor pretty large, especially in any higher end restaurant, and this is the context in which you want to interact with local farmers. That, and as a potentially large customer, they've got an incentive to learn about what you want. The south-eastern states have a longer growing season with more local produce potentially available.

Keep the menu limited. Ten items max. If you have a great chef, maybe let him have leeway, but if things that don't really fit start showing up, rein it in immediately. There are a lot of issues here to think about. Who is your clientele? The vast majority won't be paleo, regardless of where you set up.

So, I am realizing this is just not a good venue for this question. This is the sort of question you need to hire someone to research, and you've got to be a lot more detailed about what you and/or your backers want. I'm guessing the target demographic needs to be middle to upper middle class folks who care enough not to feed their kids crap- you know, like crossfit people.

0
E55906cdb6839a23fd740ad85d160cc8

(1159)

on April 23, 2012
at 07:26 PM

Asheville, NC. There's a huge farm to table and slow food movement here. The Admiral, Corner Kitchen, Tupelo Honey, Early Girl, and so many more. No to mention some of the best (I need to wash my mouth out with soap) Barbecue I've ever had. I haven't seen a heated debate on that subject yet...I'm in the Eastern Carolina Style (dry rub, vinegar) camp.

0
7a784cb9310e26e4cb8416f3c8fd092c

(121)

on August 08, 2011
at 06:26 PM

In Los Angeles, there seems to be a new trend of Sausage restaurants. Here are two examples: http://www.urbandaddy.com/la/food/13934/Wirtshaus_Beer_and_German_Sausage_on_La_Brea_Los_Angeles_LA_CBS_Television_City_Restaurant and http://www.wurstkucherestaurant.com/

In fact, the place called Wurstkucher is actually owned by a guy who works out at my Crossfit gym. Neither one is 100% Paleo, but it's definitely a new and very successful trend here in Los Angeles.

The other place that I know about is 100% Paleo, but it's in Toronto.http://www.torontolife.com/daily/daily-dish/opening-daily-dish/2011/03/02/introducing-the-primal-grind-a-sugar-and-dairy-free-cafe-in-a-crossfit-gym-no-really/

All I can say is that there is definitely a NEED for more Paleo restaurants. By opening one, you're not only providing food for those who are already in the know about Paleo, but it could also become a valuable learning tool to help spread the word!

Please seriously consider opening it in Los Angeles. There are SO MANY Crossfit gyms here that you are sure to have a terrific base of customers!

0
F635fe4a34b93b9027383c26a3a84c49

on August 06, 2011
at 02:56 PM

http://theblackhoof.com/food/

While this restaurant has bread, it features nose to tail cooking from locally sourced farms, it has been open for a few years and it is hard to get a table.

Let them eat bread or not.

0
Af1d286f0fd5c3949f59b4edf4d892f5

(18452)

on June 27, 2011
at 04:03 PM

Quilt - I could be wrong, but I believe Rollback is used for a different purpose than that. Your question had actual errors in grammar.

My correction was good. I don't understand why you just edited this back to the way it was. That's a bizarre move.

559aa134ff5e6c8bcd608ba8dc505628

(3631)

on June 27, 2011
at 07:36 PM

badge lust .

0
2b4f887f5fd32a37c6038eb0aaaf3bf5

on May 09, 2011
at 01:37 AM

As far as where, here's a reposting of my answer to the thread about most paleo-friendly cities or states http://paleohacks.com/questions/30913/most-paleo-friendly-cities-or-states-in-the-us/31811#31811

According to google trends, the top 10 places that search for "paleo diet" the most:

  1. Austin, TX, USA
  2. Denver, CO, USA
  3. Seattle, WA, USA
  4. Herndon, VA, USA
  5. San Diego, CA, USA
  6. San Francisco, CA, USA
  7. Phoenix, AZ, USA
  8. Ashburn, VA, USA
  9. Houston, TX, USA
    1. Washington, DC, USA

Interesting that NYC isn't on that list, though they have an amazing meet-up group, and several great champions there, like Melissa.

And top states: 1. Colorado, United States 2. Oregon, United States 3. Washington, United States 4. Nevada, United States 5. Hawaii, United States 6. Arizona, United States 7. Texas, United States 8. Alabama, United States 9. District of Columbia, United States 10. Connecticut, United States

5ccb98f6ae42ce87e206cf3f6a86039f

(11581)

on August 06, 2011
at 10:39 AM

You should discount Herndon and Ashburn. They are along the Dulles Technology Corrider and a lot of search traffic is routed through that area. When I used to pull stats for an organization in SC that served only SC residents, those towns always turned up in the top 10.

5ccb98f6ae42ce87e206cf3f6a86039f

(11581)

on August 06, 2011
at 10:37 AM

You should discount Herndon and Ashburn. They are along the VA Rt 7 technology corrider and a lot of search traffic is routed through that area. When I used to pull stats for an organization in SC that served only SC residents, those towns always turned up in the top 10.

0
77877f762c40637911396daa19b53094

(78467)

on May 07, 2011
at 11:41 PM

It's a good idea. I'll work at this restaurant if it opens. My advice of success is to not name it anything "paleo, or caveman," but something sophisticated and upclass. Have nice interior and try develop local pride and respect in the place. Have info from waiters and menus be about the health selection.

Medium avatar

(5136)

on May 07, 2011
at 11:43 PM

You can work there too Charlie, but I get to write the wine list. Just saying...

77877f762c40637911396daa19b53094

(78467)

on May 10, 2011
at 07:27 PM

Just write once you're getting serious about it!

0
0e4e5882872d6a7c472ea51aec457e66

(1994)

on May 07, 2011
at 06:07 PM

For more success you could think about appealing vegetarians and vegans too - perhaps with a modular food card and a separate dining room.

84666a86108dee8d11cbbc85b6382083

(2399)

on May 07, 2011
at 06:23 PM

I see the restaurant losing it's appeal by trying to please all.

Ed71ab1c75c6a9bd217a599db0a3e117

(25477)

on May 07, 2011
at 06:21 PM

Lol......not gonna happen.

49de4cd2f26705785cbef2b15a9df7aa

(840)

on May 07, 2011
at 09:32 PM

Don't do this. Focus on doing one thing very, very well.

74f5d2ff6567edd456d31dfb9b92af61

(5227)

on May 07, 2011
at 11:13 PM

I don't think inviting in veggies then segregating them is the way to go, but Kikilula has a good suggestion. When I was veggie, I was limited to seriously, just that: veggies. I couldn't eat soy/dairy/grains, etc -- which eventually led me to Paleo. What I would have given for an awesome meal without any poisons in it! I think a dish of elegantly prepared vegetables (prepared in a strictly Paleo manner, of course) would satisfy both the omni/carnivores and the herbivores, and perhaps promote the spread of knowledge about Paleo to otherwise uninformed people. :)

5ccb98f6ae42ce87e206cf3f6a86039f

(11581)

on August 06, 2011
at 11:47 AM

Certainly though, don't try to appeal to veg*ns or you dilute your brand. Just have an option so folks don't get seated, then find their brother can't find anything to eat and leave.

5ccb98f6ae42ce87e206cf3f6a86039f

(11581)

on August 06, 2011
at 11:46 AM

Something that the veggies can eat should be included, probably just 1, maybe 2 dishes as mentioned above. A vegetable plate with no non-paleo like Kaz suggested is a good idea if filling enough. Otherwise you risk losing groups of people or families with one veg*n member. A mollusk option would help too, as some will eat critters that don't have faces.

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