1

votes

Paleo marketing careers

Answered on September 12, 2014
Created October 26, 2012 at 1:14 AM

I have a background in marketing and media relations as well as program management. For years I got clients tons of great press and increased sales. Then I lost 70lbs+ on paleo and transitioned into being a trainer and nutrition coach. I would like to combine the two to become professionally Groky. I would like to do paleo PR and marketing in a scaleable capacity that goes beyond on-on-one coaching.

Any ideas for companies/thought leaders who could use a marketing and media boost? Perhaps in the realms of real food, longevity/anti-aging, health publishing, tech and wellness companies/non-profits? I am NYC-based and open to the of moving into (literally) greener pastures.

43f469552cfd3be73fc88a9821b14986

on October 26, 2012
at 10:45 PM

Very insightful. Thank you Karen.

F5f742cc9228eb5804114d0f3be4e587

(7660)

on October 26, 2012
at 10:24 PM

I should add that maybe with your skills, you could start asking around if anyone needs help and you could negotiate for trade or just do it for charity/being a good Paleo citizen and see where that gets you. It's a great way to get in with people and network, I've had some success with that. But again, patience...

1edb06ded9ccf098a4517ca4a7a34ebc

(14952)

on October 26, 2012
at 07:43 PM

Wow VB, I was definitely being facetious.

1edb06ded9ccf098a4517ca4a7a34ebc

(14952)

on October 26, 2012
at 07:15 PM

Oh my gosh VB, I was joking around...but IMHO there is nothing wrong with a tattoo that's easily covered up with formal attire.

F5a0ddffcf9ef5beca864050f090a790

(15515)

on October 26, 2012
at 06:57 PM

Absolutely do not get a tatoo!!! Once it is there, it stays for life and you have to pay big $$$ to remove it. And it hurts, too.

1edb06ded9ccf098a4517ca4a7a34ebc

(14952)

on October 26, 2012
at 04:28 PM

haha, you mean fortune doesn't favor the bold? Sh**. I gotta rework my whole life strategy then.

43f469552cfd3be73fc88a9821b14986

on October 26, 2012
at 03:56 PM

Babysteps my man. Lets just start with one tatoo: "it". A la Stephen King. I'll put it either on my forehead or trampstamp.

C4f1a0c70c4e0dea507c2e346c036bbd

on October 26, 2012
at 02:57 PM

Your more likely to get a receptive audience there than say a normal grocery store. The food is overall healthier and the clientele are usually more into health food. I could use some marketing help for my own blog though.

43f469552cfd3be73fc88a9821b14986

on October 26, 2012
at 02:55 PM

The procurement and distribution of food is one thing. Health media, like apps, books, conferences etc are another. I am looking for all sorts of outlets.

43f469552cfd3be73fc88a9821b14986

on October 26, 2012
at 01:47 PM

Nor are Internet message boards.

43f469552cfd3be73fc88a9821b14986

on October 26, 2012
at 01:46 PM

Misery loves company. Disconentment is looking to find a new company to join haha.

47edf681280750c3712a3a56f2eae33b

on October 26, 2012
at 03:30 AM

How Paleo is trader joes. there food comes from far far away...

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9 Answers

3
B1fcaceba952861d0324bdb291edbbe0

(3159)

on October 26, 2012
at 02:09 PM

Ideas:

  • Contact Paleo bloggers and offer your marketable skills for a fee. Perhaps email several and work-from-home in increasing their readership and internet and off-internet presence.
  • I believe there is a Paleo Magazine now, perhaps there's a job for you there?
  • There are Paleo products popping up all over the place, contact those companies or look for positions available.
  • Look for local butchers, grocery stores, or eateries that follow a 'Paleo template' and inquire there.

If I was in your situation, I'd contact all the above outlets. Be your own PR to get what kind of career you're looking for. If they don't answer back or say 'no', no harm no foul. If they do... then your on to something. I think you can do it. I hope this was helpful, and good luck. :)

2
F5f742cc9228eb5804114d0f3be4e587

(7660)

on October 26, 2012
at 10:22 PM

I, too, work in marketing, but any paying work I've had on that front has been not Paleo-related. I write for Paleo Magazine, 2 blogs, and participate in a collaborative podcast, but aside from the magazine gigs, nothing Paleo actually pays me money.

I've been in this community for two years and I can say that the pickings are slim out there. Everyone is trying to carve out a niche for themselves and become a guru of sorts, whether that's through coaching, cookbooks, advice books, or whatever. In my opinion, the ones who are successful (Chris Kresser, Diane Sanfilippo, Robb Wolf, Mark Sisson, etc.) are attaching the blogs, books, and podcasts to a service they already provide, perhaps with the exception of Sisson, who seems to be wealthy through other means and this is his retirement plan. But even then, I'm not sure anyone's able to quit their day jobs, even with NY Times bestsellers.

Which is all to say that there may not be anyone (yet) to hire you. You may have to carve out your own thing. In my experience, the if-you-build-it-they-will-come model isn't the worst one out there as long as you are patient and don't burn out before recognition happens. It's taken me nearly two years to get this far, and Paleo ain't paying my bills yet, probably never will.

So it all depends on how you want to do this. But if you're looking to get hired on somewhere? You're either too early or too optimistic. I don't think it exists yet. :/

F5f742cc9228eb5804114d0f3be4e587

(7660)

on October 26, 2012
at 10:24 PM

I should add that maybe with your skills, you could start asking around if anyone needs help and you could negotiate for trade or just do it for charity/being a good Paleo citizen and see where that gets you. It's a great way to get in with people and network, I've had some success with that. But again, patience...

43f469552cfd3be73fc88a9821b14986

on October 26, 2012
at 10:45 PM

Very insightful. Thank you Karen.

2
1cd6b2e52f86cfb40d36285e2e54adb8

on October 26, 2012
at 01:53 PM

Perhaps you could create some kind of system or solution for people looking to become one on one Paleo coaches. You could include how to create/improve their online profile and attract clients. Every coach you help may get help 10+ monthly clients. That'd be at least more scaleable for you than one on one.

I'm sure there are a lot of People in similar positions.

All the best with it and keep me posted!

1
F5a0ddffcf9ef5beca864050f090a790

(15515)

on October 26, 2012
at 07:07 PM

I watched one lady on TV. She made money by starting an Internet company where she matched the clients who were looking for a babysitter with babysitters who were looking for jobs. I forgot what it was called, I think it was based in Chicago.

You can start your own internet company by matching people who want to lose weight with nutritional/health/coaches and personal motivators. Tons of people want to lose weight. They go to Weight Watchers and they lose weight just to gain it all back again because they are told to count points and they are not taught basic nutrition.

Or you can start a company like Weight Watchers but with a Paleo twist. You can call it "Natural Weight Loss". Instead of having weight-ins and weekly meetings, people will have to walk in the nearby park while talking about nutrition or something like that.

Just throwing out some ideas, but there are endless possibilities.

1
1edb06ded9ccf098a4517ca4a7a34ebc

on October 26, 2012
at 03:14 PM

  1. Get a tattoo on your upper back that says "paleo"
  2. Get a tattoo on your right pec that says "it"
  3. Get a tattoo on your left pec that says "works"
  4. Walk around shirtless as often as possible and strut your stuff for the world to see...seeing is believing.

F5a0ddffcf9ef5beca864050f090a790

(15515)

on October 26, 2012
at 06:57 PM

Absolutely do not get a tatoo!!! Once it is there, it stays for life and you have to pay big $$$ to remove it. And it hurts, too.

43f469552cfd3be73fc88a9821b14986

on October 26, 2012
at 03:56 PM

Babysteps my man. Lets just start with one tatoo: "it". A la Stephen King. I'll put it either on my forehead or trampstamp.

1edb06ded9ccf098a4517ca4a7a34ebc

(14952)

on October 26, 2012
at 07:43 PM

Wow VB, I was definitely being facetious.

1edb06ded9ccf098a4517ca4a7a34ebc

(14952)

on October 26, 2012
at 04:28 PM

haha, you mean fortune doesn't favor the bold? Sh**. I gotta rework my whole life strategy then.

1edb06ded9ccf098a4517ca4a7a34ebc

(14952)

on October 26, 2012
at 07:15 PM

Oh my gosh VB, I was joking around...but IMHO there is nothing wrong with a tattoo that's easily covered up with formal attire.

1
2458cf0698214fd4fd59c8de84e2c87a

on October 26, 2012
at 11:54 AM

Man, I'm on the same page. I do Internet marketing and really dislike my current job where we sell stuff nobody wants to hear about. So many gimmicks and attempts to make things that are uninteresting interesting. I would love to do marketing for a cause I believe in. If you're ever in Houston, you've got an ally! All we need is a company :)

43f469552cfd3be73fc88a9821b14986

on October 26, 2012
at 01:46 PM

Misery loves company. Disconentment is looking to find a new company to join haha.

1
C4f1a0c70c4e0dea507c2e346c036bbd

on October 26, 2012
at 02:24 AM

You mean at something like Trader Joes or Whole Foods?

C4f1a0c70c4e0dea507c2e346c036bbd

on October 26, 2012
at 02:57 PM

Your more likely to get a receptive audience there than say a normal grocery store. The food is overall healthier and the clientele are usually more into health food. I could use some marketing help for my own blog though.

43f469552cfd3be73fc88a9821b14986

on October 26, 2012
at 02:55 PM

The procurement and distribution of food is one thing. Health media, like apps, books, conferences etc are another. I am looking for all sorts of outlets.

47edf681280750c3712a3a56f2eae33b

on October 26, 2012
at 03:30 AM

How Paleo is trader joes. there food comes from far far away...

0
07c9a04ccc5156b3200e95f543b40463

on October 26, 2012
at 01:39 PM

im in medial and have been thinking along the same lines.

0
2e6e673ce3eb647407d260d4d57a731b

(1021)

on October 26, 2012
at 12:25 PM

marketing isn't paleo

I don't think...

43f469552cfd3be73fc88a9821b14986

on October 26, 2012
at 01:47 PM

Nor are Internet message boards.

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