2

votes

Whaffing - The Futuristic New Way of "Eating" for the Chronic SAD Sybarite

Answered on August 19, 2014
Created January 28, 2011 at 1:50 AM

Yes, you read that correctly, I enclosed "eating" in quotation marks.

Whaffing is a new way of consuming food, without all that pesky, out-dated business of actually chewing, swallowing and absorbing nutrients. Le Whaf is a futuristic new device that vaporises chemical aromas, and is marketed as enabling the inhaler to enjoy the taste of the food without actually consuming the calories. This is despite the fact that, tucked neatly away in careful parenthesis, a mere 10 minute whaffing session is 200 calories.

This begs the question, what is it exactly 200 calories of? Personally I'm betting sugar water and artificial flavouring, although the article is rather coy about just what exactly you're inhaling into your lungs. However, the reporter mentions that afterwards she feels both ill and starving hungry and promptly heads off for a restorative meal of real food. Not exactly a ringing endorsement. I wonder if the sweet taste of the "lemon tart" that she consumed led to a cephalic insulin response, followed by a hypoglycaemic episode.

I can actually envisage this selling quite well, not least because it's novel and fairly cheap (??85). The French inventor claims to have already sold 200,000 Le Whif flavour pens (which I noticed advertised recently before I saw this article), mainly in the UK. Could it be that a well-established food culture has inured his fellow countrymen to the charms of whaffing?

DISCLAIMER: I am well aware that this isn't a question, it's intended as a spring board for a discussion about the future/current state of Neolithic engineered "food", and food culture. Le Whaf epitomises a food culture diametrically opposed to the Paleo perspective e.g. food deliberately stripped of context and nutrition. I'm also fascinated by the way that our chemists have become our cooks, devising new ways to conjure up flavour in a test tube, or doctoring poor quality foods with fake flavours so that they taste more "real". All that Le Whaf has done is cut out the middleman of vegetable oil soaked gluten that usually serves as a vehicle for the artificial flavouring; in that sense could it be a nutritional step forward but two cultural and psychological steps back?

I've noticed that food culture seems to be diverging down two polar-opposite paths. The first, as exemplified by Heston Blumenthal, Ferran Adria, e.t.c. is a mad scientist approach which views food as chemical components. The second seems to be a backlash against the first school, as it emphasises traditional, local, organic, and nose to tail eating, (as espoused by Hugh Fernley Whittingstal, Jamie Oliver e.t.c.). I'm very interested in how this movement fares, as it is essentially WAPF, or mainstream Paleo + grains, and thus our best hope of getting more people to start seeing things from a Paleo perspective. Which will achieve the most mainstream influence at the level of everyday eating? Is it possible to satisfy psychological or even physical hunger with whaffing. If given the opportunity, would you consider whaffing? Or would you try it once but not inhale? ;)

http://www.dailymail.co.uk/femail/food/article-1350817/Le-Whaf-Now-theres-food-dont-eat-INHALE.html?ITO=1490

Discuss!

(Sorry for both the length and the tabloid link. Mods, please feel free to delete this thread if it is too off topic.)

62ed65f3596aa2f62fa1d58a0c09f8c3

(20807)

on January 30, 2011
at 06:33 AM

It's called 'popcorn lung' and is caused by inhalation of diacytal that is in artificial popcorn flavoring. Factory workers and heavy popcorn eaters sometimes get this lung damage. See link: http://www.washingtonpost.com/wp-dyn/content/article/2007/09/06/AR2007090600348.html

1d952d225819b0229e93160a90bf9bf8

(1600)

on January 29, 2011
at 04:28 AM

Not an accident that one often follows the other :)

95eda9fa0cec952b482e869c34a566b6

on January 29, 2011
at 03:12 AM

You're welcome! I haven't seen it in years, but I must watch it again.

B124653b19ee9dd438710a38954ed4a3

(1634)

on January 28, 2011
at 11:42 PM

I'd go with sex as most enjoyable :P But yes food is up there.

8287c6ddae0d78eae0a09fdd5999617c

(2581)

on January 28, 2011
at 11:23 PM

You forgot Demolition Man. They not only ban sex but meat.

89e238284ccb95b439edcff9e123671e

(10299)

on January 28, 2011
at 09:16 PM

Travis, I just checked a youtube trailer, and although it didn't have a 'sex-scene', it must be it! Thanks!!

95eda9fa0cec952b482e869c34a566b6

on January 28, 2011
at 08:00 PM

Was it Woody Allen's "Sleeper"?

Fa9f340eddbad9a544184c688fa4dcdd

(6433)

on January 28, 2011
at 06:04 PM

Brave New World is probably the most disturbing sci-fi depiction of sex and social control, although I haven't seen Barbarella. Your last point reminds me of all the people who sit a home with glossy food porn magazines, but only ever enter the kitchen to microwave a frozen dinner.

Fa9f340eddbad9a544184c688fa4dcdd

(6433)

on January 28, 2011
at 05:55 PM

Wheat, sugar and dairy falsely thought to be "charmed substances" by a backwards people? Clearly the future is Paleo. ;)

Fa9f340eddbad9a544184c688fa4dcdd

(6433)

on January 28, 2011
at 05:53 PM

Thank you! You've just solved a personal mystery that has been tormenting me for ages! I think that this might just be it; the time period looks right and I remember the relationship between the heroine and protagonist being just as verbally barbed. Either way, the quotes are funny enough to convince me I that this is defintely a movie I have to see. On a side note, does anyone remember watching another old science fiction film where the protagonist empties his bowels on a futuristic toilet that reels off a list of what he ate, and reproaches him for failing to follow his doctor's orders?

Fa9f340eddbad9a544184c688fa4dcdd

(6433)

on January 28, 2011
at 05:52 PM

Thank you! You've just solved a personal mystery that has been tormenting me for ages! I think that this might just be it; the time period looks right and I remember the relationship between the heroine and protagonist being just as verbally barbed. Either way, the quotes are funny enough to convince me I that this is defintely a movie I have to see. On a side note, does anyone remember watching another old science ficion film where the protagonist empties his bowels on a futuristic toilet that reels off a list of what he ate, and reproaches him for failing to follow his doctor's orders?

Fa9f340eddbad9a544184c688fa4dcdd

(6433)

on January 28, 2011
at 03:47 PM

bittykitty, I just checked Gattaca out on IMDB, but it's defintely too modern; like Pieter D I remember this movie being fairly old. On the plus side, Gattaca is now on my list of movies to watch.

1d952d225819b0229e93160a90bf9bf8

(1600)

on January 28, 2011
at 02:52 PM

I'm thinking that sound similar to the plot of Gattaca..but not sure

89e238284ccb95b439edcff9e123671e

(10299)

on January 28, 2011
at 12:32 PM

Simibee, I'm really, really sorry, all I can remember is the sex thing. I vaguely recall they went in a little cabin or so for having sex. Maybe there are more then one movie with this virtual sex thing.

Fa9f340eddbad9a544184c688fa4dcdd

(6433)

on January 28, 2011
at 12:10 PM

This is a good point. I assume that the chemicals being used have been already declared "safe" food additives, although I wonder whether they have been tested via inhaling. I had no idea about the artifically flavoured popcorn. Care to explain?

Fa9f340eddbad9a544184c688fa4dcdd

(6433)

on January 28, 2011
at 12:03 PM

Weird - I half remember this movie as well! Did the virtual sex involve two sets of headphones connected to the same machine? Also, did it have a scene where the man's ideal, scientifically determined career was revealed to be knitting?

89e238284ccb95b439edcff9e123671e

(10299)

on January 28, 2011
at 10:36 AM

TPSW, no that is not the movie, it really is older.

3f61ba25dff05b513c7769a22408169a

on January 28, 2011
at 09:41 AM

The movie I think you are talking about is "Demolition Man', Stallone, Wesley Snipes, Sandra Bullock, Dennis Leary. Love the rat burgers scene, "Ya, see any cows down here?"

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7 Answers

4
1d952d225819b0229e93160a90bf9bf8

on January 28, 2011
at 03:04 AM

It's pathetic.The most natural,enjoyable thing on earth is eating.How can people be willing to deny themselves such a simple pleasure?Not to mention that,for 200 calories,you can have something MUCH better than the food version of an E Cigarette.

B124653b19ee9dd438710a38954ed4a3

(1634)

on January 28, 2011
at 11:42 PM

I'd go with sex as most enjoyable :P But yes food is up there.

1d952d225819b0229e93160a90bf9bf8

(1600)

on January 29, 2011
at 04:28 AM

Not an accident that one often follows the other :)

2
89e238284ccb95b439edcff9e123671e

(10299)

on January 28, 2011
at 08:35 AM

It makes me think of an rather old movie I saw many years ago. I don't remember many details, but somehow a person from our era gets frozen in, and then is revived somewhere in the future. The only thing I clearly remember is that in that future, people don't have real sex, but instead, some virtual form of it. (Does that say something about me, the fact that this is the only thing I remember??? ;)

Edit: Travis (in the comments) told me the movie: Sleeper by Woody Allen.

And as you can guess, the de-frozen character falls in love, and eventually has real sex, and the lady from the future finds it much better than the virtual form.

I don't like virtual things. For me, even this great website is rather too virtual, for communication. A telephone is just ok. So you can imagine, a virtual meal? No way!

Fa9f340eddbad9a544184c688fa4dcdd

(6433)

on January 28, 2011
at 03:47 PM

bittykitty, I just checked Gattaca out on IMDB, but it's defintely too modern; like Pieter D I remember this movie being fairly old. On the plus side, Gattaca is now on my list of movies to watch.

89e238284ccb95b439edcff9e123671e

(10299)

on January 28, 2011
at 10:36 AM

TPSW, no that is not the movie, it really is older.

89e238284ccb95b439edcff9e123671e

(10299)

on January 28, 2011
at 09:16 PM

Travis, I just checked a youtube trailer, and although it didn't have a 'sex-scene', it must be it! Thanks!!

89e238284ccb95b439edcff9e123671e

(10299)

on January 28, 2011
at 12:32 PM

Simibee, I'm really, really sorry, all I can remember is the sex thing. I vaguely recall they went in a little cabin or so for having sex. Maybe there are more then one movie with this virtual sex thing.

3f61ba25dff05b513c7769a22408169a

on January 28, 2011
at 09:41 AM

The movie I think you are talking about is "Demolition Man', Stallone, Wesley Snipes, Sandra Bullock, Dennis Leary. Love the rat burgers scene, "Ya, see any cows down here?"

Fa9f340eddbad9a544184c688fa4dcdd

(6433)

on January 28, 2011
at 12:03 PM

Weird - I half remember this movie as well! Did the virtual sex involve two sets of headphones connected to the same machine? Also, did it have a scene where the man's ideal, scientifically determined career was revealed to be knitting?

95eda9fa0cec952b482e869c34a566b6

on January 29, 2011
at 03:12 AM

You're welcome! I haven't seen it in years, but I must watch it again.

1d952d225819b0229e93160a90bf9bf8

(1600)

on January 28, 2011
at 02:52 PM

I'm thinking that sound similar to the plot of Gattaca..but not sure

95eda9fa0cec952b482e869c34a566b6

on January 28, 2011
at 08:00 PM

Was it Woody Allen's "Sleeper"?

2
62ed65f3596aa2f62fa1d58a0c09f8c3

(20807)

on January 28, 2011
at 05:24 AM

Actually, what concerns me the most is not the chemicals and calories or even the insulin issues. Most SAD eaters already have all of those anyway. But I do suspect there me be an additional issue with inhaling all kinds of chemical garbage into the lungs. Heck even excessive artificially flavored popcorn consumption can cause permanent lung damage. The lungs are delicate. The only thing worse than putting toxic crap into your stomach may be sucking toxic crap into your lungs as well!

Fa9f340eddbad9a544184c688fa4dcdd

(6433)

on January 28, 2011
at 12:10 PM

This is a good point. I assume that the chemicals being used have been already declared "safe" food additives, although I wonder whether they have been tested via inhaling. I had no idea about the artifically flavoured popcorn. Care to explain?

62ed65f3596aa2f62fa1d58a0c09f8c3

(20807)

on January 30, 2011
at 06:33 AM

It's called 'popcorn lung' and is caused by inhalation of diacytal that is in artificial popcorn flavoring. Factory workers and heavy popcorn eaters sometimes get this lung damage. See link: http://www.washingtonpost.com/wp-dyn/content/article/2007/09/06/AR2007090600348.html

1
7f7069fc4d8d2456cec509d0f9e9bb34

(865)

on January 28, 2011
at 05:20 PM

Barbarella has a similar plot. Jame Fonda is from a future Where they take sex pills I think. Then she gets turned on to the real thing. The Kurt Vonnegut story "Welcome to the Monkey House" has a similar theme of opressive society doing away with and/or regulating sex. In real life, we are just willingly sold the spectacle instead of experiencing the real thing.

Fa9f340eddbad9a544184c688fa4dcdd

(6433)

on January 28, 2011
at 06:04 PM

Brave New World is probably the most disturbing sci-fi depiction of sex and social control, although I haven't seen Barbarella. Your last point reminds me of all the people who sit a home with glossy food porn magazines, but only ever enter the kitchen to microwave a frozen dinner.

8287c6ddae0d78eae0a09fdd5999617c

(2581)

on January 28, 2011
at 11:23 PM

You forgot Demolition Man. They not only ban sex but meat.

1
B289fd8670257e77badb0c77709f8572

(10)

on January 28, 2011
at 04:52 PM

Refers to the post below--the movie question. (sorry for the placement)

Dr. Melik: This morning for breakfast he requested something called "wheat germ, organic honey and tiger's milk." Dr. Aragon: [chuckling] Oh, yes. Those are the charmed substances that some years ago were thought to contain life-preserving properties.

Sounds like it might be from 'Sleeper'. A Woody Allen film about being revived in the future? link text

Fa9f340eddbad9a544184c688fa4dcdd

(6433)

on January 28, 2011
at 05:53 PM

Thank you! You've just solved a personal mystery that has been tormenting me for ages! I think that this might just be it; the time period looks right and I remember the relationship between the heroine and protagonist being just as verbally barbed. Either way, the quotes are funny enough to convince me I that this is defintely a movie I have to see. On a side note, does anyone remember watching another old science fiction film where the protagonist empties his bowels on a futuristic toilet that reels off a list of what he ate, and reproaches him for failing to follow his doctor's orders?

Fa9f340eddbad9a544184c688fa4dcdd

(6433)

on January 28, 2011
at 05:55 PM

Wheat, sugar and dairy falsely thought to be "charmed substances" by a backwards people? Clearly the future is Paleo. ;)

Fa9f340eddbad9a544184c688fa4dcdd

(6433)

on January 28, 2011
at 05:52 PM

Thank you! You've just solved a personal mystery that has been tormenting me for ages! I think that this might just be it; the time period looks right and I remember the relationship between the heroine and protagonist being just as verbally barbed. Either way, the quotes are funny enough to convince me I that this is defintely a movie I have to see. On a side note, does anyone remember watching another old science ficion film where the protagonist empties his bowels on a futuristic toilet that reels off a list of what he ate, and reproaches him for failing to follow his doctor's orders?

1
21084e275703e9a3909dafa28e5d29b5

(1103)

on January 28, 2011
at 04:19 AM

Ugh. I can already see my boss and several good friends signing up for this because it'll be "less calories" than the brownies or cake or whatever it is they want and that it'll "take away" cravings while they attempt Jenny Craig or Weight Watchers or whatever it is they are trying (again). :(

I'm not sure I would try it (never say never...I never thought a diet with fat would work) but if it's already 200 calories - why not go ahead and eat whatever it is you were trying to smell in the first place? Seems like to me smelling it and sugar air/water would just make it worse?! That's like smelling the beach without actually being on one,that would just make me angry instead of relaxed. (give me a real grass-fed steak instead of just a whiff of one!)

0
1acc4ee9381d9a8d998b59915b3f997e

(2099)

on January 29, 2011
at 10:30 PM

Just when I think things can't get any worse, along comes something that shows me that it is.

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