Can We Fight Corporatism Corporately?

Commented on August 30, 2011
Created August 30, 2011 at 5:26 PM

I don't know about the rest of you, but trying to buy Paleo food means I am usually running to one store or another almost everyday. One place to buy coconut milk, another for something else, etc... And then, of course, some store fails me. Or some company decides to add soy lecithin to something. Whatever. I sure would like a store that follow the 'no grains, legumes, or dairy (except if raw dairy is legal to sell in your town) regime.

Going a bit further, it'd be great to see this place operated by a young married couple with children for two reasons- 1. Parents will buy health for their children more often than anyone will buy health for themselves, and 2. I want to propagate healthy eating. If you want to propagate a meme, well, reproduction works better than conversion. Is there any better advertising than multi-generational examples of good health for this diet? Of course, I am envisioning some ridiculously old-fashioned shop were the family that runs it lives above the store.

With apologies to the locavores, I'd unabashedly stock the shelves with products that make the grade from wherever- There's no coconut milk from where I live, but I can stock the shelves with the BPA free cans with only coconut and water as the ingredients. I'm sure we can make all sorts of lists, and depending on the size of the shop, this functions as added value. A curation of sorts, though I suspect that word is being overused.

It would also function as education, as I alluded to earlier. Despite seeing my transformation, no one I know appears even slightly interested in trying the diet. But the product we eat are often way better than anything they are eating. One of my friends told me he's getting by on peanut butter sandwiches most of the week!

But if he could actually walk into a store and see the stuff we can eat, rather than being stuck on what I don't eat, we'd get more buy in, and more buying, because the stuff we eat is pretty good- even if the main sales are likely to come from our 'cheat' foods, like dark chocolate, low sulfite wines, etc...

So, anyway, back to the question that forms the title. Could we win using analysis similar to what big companies use for store placement? Can we turn the modern distribution system into a force for good? Even if you believe a carbon footprint is a valid measure of anything, you've got to admit it's being used now for less savory purposes.


on August 30, 2011
at 05:35 PM

this will probably get closed because it's political-ish, but if you are interested in this topic I recommend https://www.facebook.com/groups/124311054291607/

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