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Is whole foods 100% grass fed AND finished? Can you trust "100% grass fed" in stores?

Answered on August 19, 2014
Created March 23, 2013 at 10:23 PM

Specifically, it's the whole foods in L.A at the grove by the farmers market on farifax and third.

The label says 100% grassfed, but does that include eing grass finished? Are there any loopholes in the regulation where it's possible for a store to label it 100% grass fed even if it isn't so?

Ca71bbbf420ac8abfad4c5185ecddf31

on March 25, 2013
at 01:29 PM

If you notice it has a 4 to 5 step rating your good.

32f5749fa6cf7adbeb0b0b031ba82b46

(41757)

on March 24, 2013
at 04:44 PM

True, true, given the option, cows love getting into corn and bean plots. :)

9dd74d3941535d0aaa2c8d3cf454fb7e

on March 24, 2013
at 04:23 PM

A similar gripe about the Whole Foods grass finished ground beef in the northeast is that it is always 93% lean. If I am paying to get the improved fats of the grass fed beef, at least make it a large enough percentage to make it worth the added cost.

72cf727474b8bf815fdc505e58cadfea

on March 24, 2013
at 01:59 AM

Raising the animal yourself is no guarantee. It could be sneaking out at night for soybean binges.

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9 Answers

1
89985542ffc00c296552951369fe809a

on March 24, 2013
at 03:27 AM

Whole Foods is my last resort for Grass-Fed & Grass-Finished beef. I typically order it on line through a supplier I have been getting my meat from for years - I trust her 100% and only when I don't have any meat left do I venture into Whole Foods to purchase their grass-fed/finished beef. I so like their Step program though because I will definitely purchase their Step 5 beef.

My only concern really is that I love ground beef, and sometimes I wonder... "What if the guy behind the counter mixed up the meat with grain-fed...?" But when I am in a bind, that's a risk I am willing to take.

9dd74d3941535d0aaa2c8d3cf454fb7e

on March 24, 2013
at 04:23 PM

A similar gripe about the Whole Foods grass finished ground beef in the northeast is that it is always 93% lean. If I am paying to get the improved fats of the grass fed beef, at least make it a large enough percentage to make it worth the added cost.

1
32f5749fa6cf7adbeb0b0b031ba82b46

(41757)

on March 24, 2013
at 01:22 AM

If you didn't raise the animal yourself, you don't really know.

72cf727474b8bf815fdc505e58cadfea

on March 24, 2013
at 01:59 AM

Raising the animal yourself is no guarantee. It could be sneaking out at night for soybean binges.

32f5749fa6cf7adbeb0b0b031ba82b46

(41757)

on March 24, 2013
at 04:44 PM

True, true, given the option, cows love getting into corn and bean plots. :)

0
9b2e3130786c8c33ae0ec7439c277e0f

on March 25, 2013
at 01:01 AM

I work for a company that sells grass fed beef to Whole Foods (sorry, not in LA). I can tell you that Step 4 is grass fed and finished (from birth to slaughter). There is a great deal that farms have to go through to be Global Animal Partnership (GAP) rated- the Step rating information: http://www.globalanimalpartnership.org/the-5-step-program/our-standards/ You can read the real standards for your self.

0
E8625b8af639c7a1c66cf6987ee32dde

on March 24, 2013
at 10:58 PM

I talked to the butcher at my whole foods. The beef labeled grass fed is grass fed beginning to end. I'm also lucky to have good quality local beef here. However he also said that the rest of the meat not labeled grass fed is also grass fed but beer grain finished for 2 (or 3?) months. I thought that was interesting.

0
366c23d69eadce094a2b22299c58a424

(2988)

on March 24, 2013
at 05:31 PM

I think this is regional. Where I live, most (not all, but most) of the grass fed beef in Whole Foods is from White Oak Pastures, and I think it's excellent & yes, I trust it when they say grass fed. I don't always feel so comfortable with the unpackaged meat in the glass butcher case, unless they state what farm it is from.

0
6864d23c49952605b2a97d6256af804d

(726)

on March 24, 2013
at 05:11 PM

I think whole foods grass fed beef has an inferior, sucky taste. In LA it's pretty easy order online from bestbeefever.com or novyranches.com and pick up at a farmers market. bestbeefever is more expensive, but they may have the best eggs in the city.

0
Ab208d348a6e88b75163f242c873cd0e

on March 24, 2013
at 02:41 AM

I just noticed they had it on sale today at Santa Monica and Fairfax and picked some up today, and then when I got home I saw you posted this question, so I looked into it. According to the Whole Foods blog http://www.wholefoodsmarket.com/blog/whole-story/scoop-grass-fed-beef their grass-fed beef is grass-finished as well, though that is not explicitly in the blog post itself, but found in the comments section.

0
9a5e2da94ad63ea3186dfa494e16a8d1

on March 24, 2013
at 01:55 AM

I am very skeptical and disappointed with the labels. Perhaps I am too cynical but I think any label is meaningless within a few years as the marketrs figure out how to corrupt it.

0
Eb0ca37d18e4bb74fb31b2a6918e1809

(333)

on March 24, 2013
at 12:53 AM

If it's Step 5 and says 100% Grass-Fed on it, that's exactly what it is. The Step 4 I believe are grass-finished, which is why it doesn't have the 100% Grass-Fed label on it.

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