8

votes

Need elevator pitch for why not to eat wheat

Answered on September 12, 2014
Created June 05, 2010 at 11:13 AM

Assume that the person does not believe in Evolution. Yes thats something else we need to work on. but bear with me.

I need the 130word quicksell on why wheat is bad. Assume they have no previous knowledge of lectins, phytic acid, gluten, WGA, etc.

I think this is the most common roadblock for paleo...

when I say, I dont eat sugar, people say, oh, youre healthy. They know sugar is bad. They likely dont know HOW bad. but they know its not good.

Wheat on the other hand, they think its good because they havent the foggiest about Anti-Nutrients, Leaky Gut, etc.

Medium avatar

(294)

on January 19, 2012
at 03:11 PM

I don't like the "wheat doesn't want to be eaten". I think it could also be applied to cows, for instance.

A727956fa3f943057c4edb08ad9e864e

(4183)

on October 11, 2011
at 07:04 PM

I've since changed my mind on that since reading chris masterjohn's blog article.

Ef2f6c723983d7fe7a06bd57af6adeed

(1725)

on October 11, 2011
at 04:36 PM

I like to think that. Where did you hear that from?

Ef2f6c723983d7fe7a06bd57af6adeed

(1725)

on October 11, 2011
at 04:30 PM

I think you have to sign up or subscribe to see the whole thing?

65125edd5aafad39b3d5b3a8b4a36bb7

(6092)

on September 24, 2010
at 07:50 PM

If you can throw in a bit about wheat doesn't want you to eat it's reproductive parts, it would rock. I always try to do that... hahah.

65125edd5aafad39b3d5b3a8b4a36bb7

(6092)

on September 24, 2010
at 07:49 PM

Wheat is the staff of life!!!!wharrgarrblll :D

A727956fa3f943057c4edb08ad9e864e

(4183)

on September 24, 2010
at 06:44 PM

This is so true in my experience. I should really take that advice :)

93f44e8673d3ea2294cce085ebc96e13

(10502)

on June 07, 2010
at 07:14 PM

@Bill -- I agree with Robb Wolf approach. I have long stopped trying to evangelize for Paleo amongst idiots.

60c34075d7068524f1e77f49c318fdf6

(0)

on June 06, 2010
at 08:57 AM

Of course, you can run into problems with this along the lines of "what about nuts" do nuts want you to eat them? Really any plant has defenses, but sometimes those defenses end up being beneficial to the animals that make use of them ie. carotenoids in Broccoli. Also, why try to influence someone who doesn't want help? Personally, I've given up on an elevator pitch, instead opting for the Robb Wolf, "try it for thirty days, if you don't look, feel and perform better then go back to what you were doing before" and leave it at that.

60c34075d7068524f1e77f49c318fdf6

(0)

on June 06, 2010
at 08:40 AM

I think the "doesn't want to be eaten" is a good angle. By way of comparison, take for example an Apple, it does want you (or another large mammal) to eat it, and deposit the seeds in a steaming pile of fertilizer so that it can grow into another nice big apple tree. Apple seeds actually have cyanide in them (in very small quantities), so really the Apple has defenses like wheat against its seeds being destroyed, but it provides the sugar (and energy) to mammals in exchange for spreading the seeds around. Another route to take would be "optimal foraging theory." Though if they don't buy evo..

08ce57b1bbb3bda8e384234389c36d94

on June 06, 2010
at 03:24 AM

They wanted beer --> http://hubpages.com/hub/Beer-The-Reason-Neolithic-Man-Developed-Agriculture

4b97e3bb2ee4a9588783f5d56d687da1

(22923)

on June 06, 2010
at 01:09 AM

I love the opening line, wheat doesn't want to be eaten. Mr Moo Cow does! Luckily mr moo cow unlike wheat is defenseless when dead

4b97e3bb2ee4a9588783f5d56d687da1

(22923)

on June 06, 2010
at 01:08 AM

Correct, I need the short and sweet to get them started learning why it's poison

93f44e8673d3ea2294cce085ebc96e13

(10502)

on June 06, 2010
at 12:07 AM

But whether or not you think it is a poison is the question. You and I do. But the vast majority of people in the world, don't.

4b97e3bb2ee4a9588783f5d56d687da1

(22923)

on June 05, 2010
at 10:51 PM

Poison is poison whether you believe it should be eaten, it's the quick explination of how it's poison that a layman can understand that I need

93f44e8673d3ea2294cce085ebc96e13

(10502)

on June 05, 2010
at 07:37 PM

If they don't understand or don't want to understand evolution, than it is unlikely that they will get the underlying premise which archaea points out. Namely: Wheat doesn't to be eaten. Good luck.

5de2fffda92c0bf2be7ede10cad55546

(1781)

on June 05, 2010
at 12:06 PM

Then show them this: http://heartscanblog.blogspot.com/2007/07/wheat-belly.html

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10 Answers

best answer

17
70d9359a2086e890a4c3bccb2ba8a8cb

(2254)

on June 05, 2010
at 11:32 AM

Wheat doesn't want to be eaten: it contains substances that irritate your gut lining so it becomes inflamed. An inflamed gut can't absorb other nutrients properly, and may also allow toxic substances to leak into your system. Furthermore, there are molecules in wheat that bind to minerals in other foods and prevent them from being absorbed. Thirdly, certain wheat proteins can stimulate the immune system in a bad way, so that it begins attacking your own tissues (autoimmune disorders), making you sick not just in your gut but all over (like people with celiac disease but in a more subtle way). The clincher is that there is no nutrient in wheat that you can't get (and in larger amounts) in other less problematic foods.

[That's 124 words. I've tried not to make it too technically overwhelming. I've probably simplified it way too much, but I guess it serves the purpose as an introductory summary for someone who doesn't have much clue about physiology and so on.]

60c34075d7068524f1e77f49c318fdf6

(0)

on June 06, 2010
at 08:57 AM

Of course, you can run into problems with this along the lines of "what about nuts" do nuts want you to eat them? Really any plant has defenses, but sometimes those defenses end up being beneficial to the animals that make use of them ie. carotenoids in Broccoli. Also, why try to influence someone who doesn't want help? Personally, I've given up on an elevator pitch, instead opting for the Robb Wolf, "try it for thirty days, if you don't look, feel and perform better then go back to what you were doing before" and leave it at that.

4b97e3bb2ee4a9588783f5d56d687da1

(22923)

on June 06, 2010
at 01:09 AM

I love the opening line, wheat doesn't want to be eaten. Mr Moo Cow does! Luckily mr moo cow unlike wheat is defenseless when dead

93f44e8673d3ea2294cce085ebc96e13

(10502)

on June 07, 2010
at 07:14 PM

@Bill -- I agree with Robb Wolf approach. I have long stopped trying to evangelize for Paleo amongst idiots.

60c34075d7068524f1e77f49c318fdf6

(0)

on June 06, 2010
at 08:40 AM

I think the "doesn't want to be eaten" is a good angle. By way of comparison, take for example an Apple, it does want you (or another large mammal) to eat it, and deposit the seeds in a steaming pile of fertilizer so that it can grow into another nice big apple tree. Apple seeds actually have cyanide in them (in very small quantities), so really the Apple has defenses like wheat against its seeds being destroyed, but it provides the sugar (and energy) to mammals in exchange for spreading the seeds around. Another route to take would be "optimal foraging theory." Though if they don't buy evo..

65125edd5aafad39b3d5b3a8b4a36bb7

(6092)

on September 24, 2010
at 07:50 PM

If you can throw in a bit about wheat doesn't want you to eat it's reproductive parts, it would rock. I always try to do that... hahah.

8
5cc9908801b79ff820bbc1eb7ac01b8f

on September 24, 2010
at 06:12 PM

Most people's eyes will glaze over if you mention any kind of science. Remember, wheat (specifically wheat germ agglutinin or WGA) has addictive properties, and binds to the opiate receptor in the brain (the same receptor heroin and morphine bind to). Would you try to use science or reason with someone who's addicted to painkillers? Nope, because they're just not going to hear it. (This is an extremely simplistic metaphor).

What I always tell people is that I didn't know I was unhealthy until I removed wheat from my diet and it made me feel a lot better. I saw improvements in X, Y, and Z, etc. People are always more responsive to personal stories that center on you, rather than scientific arguments that just make them feel judged and unworthy, and consequently, very defensive.

A727956fa3f943057c4edb08ad9e864e

(4183)

on September 24, 2010
at 06:44 PM

This is so true in my experience. I should really take that advice :)

8
145d4b0f988af15acc6b26eccc1f4895

on June 05, 2010
at 07:16 PM

The problem with trying to convince someone of something is that they have to WANT to be convinced. You need to "sell" them on the reasons why they would EVER want to give up bread, pasta, desserts, rice....all that "good" stuff. Seriously, grains are such a part of most people's lives that they literally can't picture how they would manage without them.

Despite the fact that all the other posters have posted great (and quite valid) suggestions, I would think that the most effective elevator speech would address that person's own problems. What is it that THEY are looking for? Do they want their food to be "natural," or do they have digestive issues, immunity problems...do they want to have better breath, cleaner hair, fewer illnesses? Customize your "elevator speech" to their needs and you will have a 300% better chance of convincing them. Don't tell them how BAD wheat is. Tell them how GOOD life is without it (yes, I know that's not actually what you asked for). Realize that you are going to have to talk about this more than once.

Your first step should be to just get some interest going. I can't tell you how many people have zero interest in talking about food or health, and certainly not evolution :-) Keep coming back to the subject but just don't give the appearance of trying to push anything on them. Remember: in order to have any possibility for success, you have to make it attractive to them. And then, be ready for the fact that once they do it, they are going to think it was all their own idea :-)

3
A08b210e4da7e69cd792bddc1f4aae4b

(1031)

on May 06, 2012
at 01:07 AM

If a vegetarian tried to make an elevator pitch to me about why meat is bad for me I'd be seriously pissed. I think the same goes for trying to convince people not to eat wheat unless they are already receptive to the idea and initiated the discussion. If they did want to hear the reasons why, I think I'd say we're not ruminants and therefore eating grass is not conducive to our health and there are far better alternatives that have superior nutrient profiles without the toxins. The idea of not eating grass seeds is what convinced me that Paleo made sense.

3
5de2fffda92c0bf2be7ede10cad55546

(1781)

on June 05, 2010
at 11:59 AM

Eliminate wheat and you will find, blood sugar drops to normal, blood pressure drops, triglycerides drop by several hundred milligrams, HDL goes up, small LDL plummets, c-reactive protein drops. Improved rheumatoid arthritis, Improved ulcerative colitis, cramping, and diarrhea of ulcerative colitis, can experience marked improvement. Reduction or elimination of irritable bowel syndrome. Reduction or elimination of gastroesophageal reflux. Better mood. wheat is responsible for a subset of schizophrenia and bipolar illness. Better libido. Better complexion. Wheat increases hunger dramatically. Wheat is worse than table sugar in triggering a rapid, large rise in blood sugar. Autoimmune diseases--Most notably celiac disease and thyroiditis.

5de2fffda92c0bf2be7ede10cad55546

(1781)

on June 05, 2010
at 12:06 PM

Then show them this: http://heartscanblog.blogspot.com/2007/07/wheat-belly.html

2
A727956fa3f943057c4edb08ad9e864e

on September 24, 2010
at 06:39 PM

Gluten damages the gut of 83% of people. If they ask for proof of that, direct them to this:

http://gut.bmj.com/content/56/6/889.extract

A727956fa3f943057c4edb08ad9e864e

(4183)

on October 11, 2011
at 07:04 PM

I've since changed my mind on that since reading chris masterjohn's blog article.

Ef2f6c723983d7fe7a06bd57af6adeed

(1725)

on October 11, 2011
at 04:30 PM

I think you have to sign up or subscribe to see the whole thing?

2
9e2180e7bfd688eb52d4f0c536172024

(2004)

on June 05, 2010
at 08:38 PM

Anthropologists can look at an ancient skeleton and tell you immediately whether the person was from a hunter/gatherer group or a farming community, because when man began to farm grains, he got much shorter and developed all sorts of teeth, bone and other ailments not seen in hunter/gatherer populations. Plants like wheat produce harmful substances in their seeds to discourage animals from eating them. We are not biologically adapted to thrive on wheat; one meal won???t kill you, but over time, serious problems can arise. [insert personal testimonial here]

2
F643ceedde9bbf290f31fc2f814100ed

(486)

on June 05, 2010
at 08:37 PM

Why (10,000 years ago) did people even got through the trouble of harvesting and processing wheat? It never made sense to me.

08ce57b1bbb3bda8e384234389c36d94

on June 06, 2010
at 03:24 AM

They wanted beer --> http://hubpages.com/hub/Beer-The-Reason-Neolithic-Man-Developed-Agriculture

2
1340fe0b7e7b01683ea33042092e05d6

on June 05, 2010
at 01:04 PM

Tell them if they were to go out into a wheat field, and "eat wheat" out of the field for a meal, they would probably die.

The amount of processing needed to make wheat edible in current form today is truly amazing.

Ef2f6c723983d7fe7a06bd57af6adeed

(1725)

on October 11, 2011
at 04:36 PM

I like to think that. Where did you hear that from?

1
B3c0950cd33bf7689ca0b98e5f2b6cdc

(588)

on June 05, 2010
at 09:06 PM

I like to tell the story of the Paleolithic grave found in North Africa with skeletons of the Kiffians as tall as 6'8" (all adult skeletons were at least 6'0), thick bones which indicates muscle, strong healthy teeth and no signs of the diseases of civilization. This was during the "green phase" of the Sahara, about 9,000 - 10,000 years ago.

This same grave was also used by later Neolithic herders/farmers called the Tenerians just a few thousand years later. They were a lighter people, the average height in this later grave was 5'5" with all the diseases of civilization ...

BTW, a few months ago there was a story on research done ancient Egyptian mummies and how heart disease and other diseases of civilization were found in the remains. The conclusion was that ancient people had all the illness we do. What wasn't mentioned was the ancient Egyptians were Neolithic farmers who ate bread, sweets and drank beer.

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