4

votes

How to fit Paleo into a gluten-free expo?

Answered on August 19, 2014
Created May 02, 2012 at 11:57 PM

I went to the gluten-free expo in Sydney last year expecting to find lots of useful info to help me - as Paleo IS gluten-free. I was really disappointed as out of over 100 stands there was not a single thing I could eat. All the products removed gluten and replaced it with all sorts of other processed junk. The hoards of attendees didn???t look healthy (nothing like those at the AHS last year!) and they were all buying bags of gluten-free cookies, pasta and, well ??? junk!

I???ve just taken a bit of a punt and applied for my own stand at this year???s expo in August. It would be nice to make money back to cover the cost (I???m thinking about selling Paleo books that aren???t readily available here in Australia), but I really just want to offer a different message. I???ve got in mind displaying a couple of quotes on the back wall of the stand illustrating why their current approach (gluten free cookies etc) isn???t optimal and maybe about cross-sensitivities? Any suggestions that might offer people a different message?

I???m also planning to have some flyers with a brief Paleo overview on the front ??? and lots of resources people can use to find out more on the back. There were over 10,000 attendees last year, so if just a few of them picked up the flyer, there is potential to give a few people different ideas that might just make significant improvements to their health.

I???d love to hear your suggestions/ thoughts about how I can make this work ??? or perhaps you think it???s a stupid idea?!

C79a5b43dfc5749200bd9dcaa6bb0858

on May 03, 2012
at 03:23 AM

Wow! I'm so impressed!

78cb3c4f70de5db2adb52b6b9671894b

(5519)

on May 03, 2012
at 01:52 AM

I was going to say something about pastured meats but wasn't sure if that would make things too complex too soon. BUT the idea of partnering up with a local farm is a brilliant idea!!!! I LOVE it. Win-win if it works!

65bf1ca7071028018c6d8305d0ddcd76

(3049)

on May 03, 2012
at 01:46 AM

Ps: Fully agree with Sunny Beaches above! When I suggested samples from cookbooks I don't mean baked pseudo paleo things.. Offer some stews, cauliflower rice, rooibos chai with coconut milk. Maybe even partner with some local farms to showcase their pastured meats and veg- perhaps in exchange they'd supply samples!

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4 Answers

4
78cb3c4f70de5db2adb52b6b9671894b

on May 03, 2012
at 01:37 AM

I like the idea of promoting paleo as a simple lifestyle that isn't trying to mimic the "typical" diet that people think they may be missing out on. Putting out paleo treats will be doing the same thing that you were so against...having people try to replace sweets/snacks they think they are missing out on with all sorts of "speciality" ingredients and flours.

I'd skip the paleo treats and set up a crockpot if you have access to an outlet and have a nice chili going with quality beef and vegetables. You can have tiny sample cups with spoons for those that want to try some. The smell is definitely going to win people over:)

For the back of your board, I'd advertise the idea of health, deliciousness!, adaptability, and focus on simplicity and whole foods. I don't think you really need to post anything that tells them that gluten-free cookies aren't optimal. Like another poster said, it may come across as judgmental, and your neighbors probably wouldn't appreciate it. After all, if you want to send the message out to the community, your booth neighbors should feel invited and welcome to take a look!

4
B4e1fa6a8cf43d2b69d97a99dfca262c

(10255)

on May 03, 2012
at 12:10 AM

cheers! i think your intentions are awesome! and i wish you every success. perhaps have a meal comparison or two? compare equal amounts of salad verses gluten free pasta with nutrition totals? have a sugar pile equal to the amount in a gluten free cookie? have few paleo-ish treats available to sample.

2
65bf1ca7071028018c6d8305d0ddcd76

(3049)

on May 03, 2012
at 01:10 AM

Paleo is actually so much easier than being 'just GF' as it focuses on what you can eat and eliminates processed junk. I was diagnosed with celiac disease over 8 years ago, but often found myself running into mysterious gluten sources in packaged foods. I never have that problem now because I make everything from scratch.

Some advice: appeal to the people that come to your booth with the simplicity of the plan, and how easily adaptable it is for all food restrictions. Dairy or egg allergies? No problem, paleo accommodates that. Express the science behind it as fact (make sure you are ready for the saturated fat questions, reasons why soy is bad, etc) and remind people that it's ok to occasionally indulge in the treats they find at this expo. (they are after all coming to find these items, and you may have less success if they feel they are being judged. It'll help to be friendly to your neighboring booths.)

Also, consider whipping up some samples from your cookbooks, if you are selling them. Maybe even offer demos for ricing cauliflower and other techniques people are less familiar with.

Good luck!

65bf1ca7071028018c6d8305d0ddcd76

(3049)

on May 03, 2012
at 01:46 AM

Ps: Fully agree with Sunny Beaches above! When I suggested samples from cookbooks I don't mean baked pseudo paleo things.. Offer some stews, cauliflower rice, rooibos chai with coconut milk. Maybe even partner with some local farms to showcase their pastured meats and veg- perhaps in exchange they'd supply samples!

78cb3c4f70de5db2adb52b6b9671894b

(5519)

on May 03, 2012
at 01:52 AM

I was going to say something about pastured meats but wasn't sure if that would make things too complex too soon. BUT the idea of partnering up with a local farm is a brilliant idea!!!! I LOVE it. Win-win if it works!

2
3327924660b1e2f8f8fc4ca27fedf2b2

(2919)

on May 03, 2012
at 12:18 AM

You're awesome for putting yourself out there like that and spreading the gospel of health.

I second the paleo treats. People love food so you can always make mini paleo alternatives of SAD snack foods and give out an informational pamphlet/flyer along with it. The flyer should probably have some information in regards to the benefits of an omnivorous diet.

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