6

votes

Dow creates gluten replacement. What will be the impact?

Answered on September 12, 2014
Created May 26, 2012 at 2:49 AM

Apparently, Dow has developed a plant-based cellulose that mimics gluten attributes and helps gluten-free bread, pasta and dough taste more like the real thing. It is a little unclear what this actually is but it looks like it might be some sort of additive.

My first inclination is to think that gluten sensitive people will still have reactions to this since it closely mimics gluten. It has the real possibility to make people sicker if the body doesn't recognize it and increase autoimmune diseases.

I have looked at a few gluten free sites and it is getting a lot of praise.

What do you think this is going to do to people? Will you try it?

72cf727474b8bf815fdc505e58cadfea

on March 17, 2013
at 05:39 AM

The majority of the comments on here seem to be tantamount to saying "I hope gluten-intolerant people continue to suffer and experience extremely limited food choices, because it increases the chances that they'll end up on a paleo diet and finally be really healthy!" That seems... benevolently paternalistic, maybe, but definitely not compassionate.

72cf727474b8bf815fdc505e58cadfea

on March 17, 2013
at 05:36 AM

This has nothing to do with a pill for gluten intolerance.

72cf727474b8bf815fdc505e58cadfea

on March 17, 2013
at 05:36 AM

This has nothing to do with a pill for gluten replacement.

96440612cf0fcf366bf5ad8f776fca84

(19463)

on September 17, 2012
at 02:38 PM

It doesn't need to be as cumbersome a "conspiracy" to be pure evil... The driver isn't to create toxic foods, it's to a) get patents on the majority, if not all, foodstuffs, and b) create addictive products at the lowest possible cost -- why? So they can be rich and kill off the competition. How? By any means necessary. The customer of a public corporation isn't the consumer, it's the stock holder. Always remember this.

Fd70d71f4f8195c3a098eda4fc817d4f

(8014)

on May 26, 2012
at 03:06 PM

Exactly. Gluten-frree organic junk is still junk. (And don't get me started on agave nectar, hehheh.)

C8cf845d499826ec1f4a59eddb8f5752

on May 26, 2012
at 01:10 PM

Oh you bet. He seems to have a short term memory problem. He often will give advice saying "EAT CARBS LOSE 10 LBS IN A WEEK!" lol and then on other shows he goes on to say cut carbs. WTF kind of message is he giving. I also hate when on some shows he literally promotes processed food but in another show says to eat real food. How can people praise him like a god.

C8cf845d499826ec1f4a59eddb8f5752

on May 26, 2012
at 01:08 PM

Sawdust *nom nom nom* Come on SAWDUST! If anyone is that desperate than at least take the time and make a coconut flour based product. Something half way decent for us and has a good amount of fat. So you will be more satisfied and not eat the whole plate of cookies. What nutritional value does sawdust have?! It is silly the whole "gluten free" junk you see on store shelves. Some brands are obviously much better than others, but I think a lot of people will just use the gluten free as an excuse to over indulge.

C8cf845d499826ec1f4a59eddb8f5752

on May 26, 2012
at 01:05 PM

Sawdust *nom nom nom*

246ebf68e35743f62e5e187891b9cba0

(21430)

on May 26, 2012
at 12:19 PM

That ship has sailed... Dominos offers a GF pizza now.

32f5749fa6cf7adbeb0b0b031ba82b46

(41747)

on May 26, 2012
at 11:03 AM

Gluten intolerance is perfection? Ruh?

32f5749fa6cf7adbeb0b0b031ba82b46

(41747)

on May 26, 2012
at 11:03 AM

Are you referring teflon above?

A65499f2f8c65602881550fe309cd48c

(3501)

on May 26, 2012
at 06:24 AM

I worked at a gluten free bakery and market and people, even though EVERYTHING was gluten free, still ate like crap and still many of them had inflammation issues due to the other stuff (sugar, grains, oils, etc). This stuff will be marketed to the same people...it won't make a difference and the hype will continue. MOST people don't want to give anything up for their health or don't want to see the connection of processed foods and ill health.

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13 Answers

11
8508fec4bae4a580d1e1b807058fee8e

on May 26, 2012
at 03:14 AM

Let me see - a chemical company that made non-stick cooking material that is carcinogenic creates fake gluten. Let's count possible gut irritants that can contribute to leaky gut that are non-gluten:

1) non-gluten grains

2) legumes

3) dairy

4) nightshades

5) nuts

I think I'll pass.

32f5749fa6cf7adbeb0b0b031ba82b46

(41747)

on May 26, 2012
at 11:03 AM

Are you referring teflon above?

7
6fece842bd1bcf5724f458a302a2156e

on May 26, 2012
at 10:00 AM

I suspect it will be as bad as aspartme was to those avoiding sugar.

7
Fd70d71f4f8195c3a098eda4fc817d4f

(8014)

on May 26, 2012
at 04:17 AM

Fake gluten? Why?

So all the gluten-free brownies, cakes, cookies, muffins, and bread can have the texture and mouth-feel of baked goods made with gluten grains? For someone with genuine celiac or a severe gluten sensitivity, I'd say it sounds great for the occasional grain-based treat. But what I see it devolving into is exactly what I said above - a free pass for people to go nuts on gluten-free treats that they shouldn't be eating much of in the first place. Not because of the gluten, but because of the sugar content and still somewhat massive dose of refined flours. Ever look at the list of ingredients on gluten-free baked goods? Holy moly, Batman. "Rice flour, potato flour, potato starch, amaranth flour, buckwheat flour..." Mmmm...sounds good, huh?!

Sorry...this is just a moneymaking ploy from a huge corporation that sees the gluten-free marketing trend exploding and wants to jump into the ring and make $$$. (Not that I can blame them. As a corporation, their raison d'etre is to make money for shareholders.)

Reminds me of what the Whole30 folks call "sex with your pants on" or "smoking candy cigarettes." That's what they call all the "Paleo" cookies, cakes, brownies, etc. I mean, almond flour and coconut flour are great but why are we trying to mimic all our SAD foods that got us sick and/or fat in the first place with modified versions that never quite taste as a good anyway? Again - a gluten replacement? Great - on occasion. As a license to go on with life as usual basing your diet on non-gluten grains? No thanks.

Fd70d71f4f8195c3a098eda4fc817d4f

(8014)

on May 26, 2012
at 03:06 PM

Exactly. Gluten-frree organic junk is still junk. (And don't get me started on agave nectar, hehheh.)

A65499f2f8c65602881550fe309cd48c

(3501)

on May 26, 2012
at 06:24 AM

I worked at a gluten free bakery and market and people, even though EVERYTHING was gluten free, still ate like crap and still many of them had inflammation issues due to the other stuff (sugar, grains, oils, etc). This stuff will be marketed to the same people...it won't make a difference and the hype will continue. MOST people don't want to give anything up for their health or don't want to see the connection of processed foods and ill health.

6
F5f742cc9228eb5804114d0f3be4e587

(7660)

on May 26, 2012
at 04:35 AM

This is the official sign that "Gluten Free" has jumped the shark.

It may also be a sign of the apocalypse.

246ebf68e35743f62e5e187891b9cba0

(21430)

on May 26, 2012
at 12:19 PM

That ship has sailed... Dominos offers a GF pizza now.

5
76026e8ef496039d5075440ff731aa0d

on May 26, 2012
at 03:24 AM

I will probably be one of the only people to see things this way???but I see gluten intolerance as a bodies perfection...so many people go through life never knowing that a food inflames them, causes them migraines or skin issues...But these people know, if I eat ???A??? than ???B??? will happen???just imagine if everyone had that kind of internal alarm how much different general wellbeing would be and how instead of us having to conform to food companies, food companies would have to conform to us (though I realize there is a change, though a slight one).

The only thing I see these types of pills being good for is if you had unknowingly eaten gluten, you can pop the pill and it either greatly reduces the effects gluten has on you, or negates them all together, similar to the effect of a Lactaid. Truth.

32f5749fa6cf7adbeb0b0b031ba82b46

(41747)

on May 26, 2012
at 11:03 AM

Gluten intolerance is perfection? Ruh?

72cf727474b8bf815fdc505e58cadfea

on March 17, 2013
at 05:36 AM

This has nothing to do with a pill for gluten replacement.

72cf727474b8bf815fdc505e58cadfea

on March 17, 2013
at 05:36 AM

This has nothing to do with a pill for gluten intolerance.

4
32f5749fa6cf7adbeb0b0b031ba82b46

(41747)

on May 26, 2012
at 03:05 AM

It may act like gluten, but chemically it's likely a completely different beast and not likely to cause the same reaction in gluten-sensitive. Though I predict loads of folks will soon be gluten-mimic-sensitive and another market for gluten-mimic-free foods will emerge!

And for the record, I'll stick to regular gluten.

3
7767e05a8c4504f6be03f13ee40815cd

(1299)

on May 26, 2012
at 04:03 AM

This is basically making gluten-free have better structure due to sawdust.

Sawdust isn't probably terribly harmful, so this would be better than gluten, quite probably. Especially for celiacs. Now, if they've done some awful things to that sawdust it could be bad, but I think this could possibly be worth trying.

C8cf845d499826ec1f4a59eddb8f5752

on May 26, 2012
at 01:08 PM

Sawdust *nom nom nom* Come on SAWDUST! If anyone is that desperate than at least take the time and make a coconut flour based product. Something half way decent for us and has a good amount of fat. So you will be more satisfied and not eat the whole plate of cookies. What nutritional value does sawdust have?! It is silly the whole "gluten free" junk you see on store shelves. Some brands are obviously much better than others, but I think a lot of people will just use the gluten free as an excuse to over indulge.

C8cf845d499826ec1f4a59eddb8f5752

on May 26, 2012
at 01:05 PM

Sawdust *nom nom nom*

3
B04787f664abf9bebc28f71bf7825a3c

on May 26, 2012
at 03:26 AM

I equate it to the tofu/bean/whatever based "burgers" and "chicken" products. It's there to mimic meat; the gluten replacement is there to mimic bread & other such things. Not very cool, in my opinion.

2
5e63e3fa78e998736106a4a5b9aef58c

on May 26, 2012
at 06:15 AM

Gluten's only part of my problem. I'm pre-diabetic, and grains (and other refined starches) spike my blood sugar like crazy. I'm simply better off not eating them at all, especially since they provide no real nutritional value.

That, plus my mistrust of lab-created Frankenfoods, means I'm unlikely to ever eat this chemically modified, non-nutritive food additive made by doing gods-know-what to (as described in the video) "renewable grain sources."

So no--that's a big, fat DO NOT WANT. But I can think of at least one celiac junk-food/carb addict who will be all over this stuff when it hits the market.

2
A3ff262a2686d79789e09a26013901b3

on May 26, 2012
at 04:12 AM

I'm sure Dr. Oz will be promoting it any day now!

C8cf845d499826ec1f4a59eddb8f5752

on May 26, 2012
at 01:10 PM

Oh you bet. He seems to have a short term memory problem. He often will give advice saying "EAT CARBS LOSE 10 LBS IN A WEEK!" lol and then on other shows he goes on to say cut carbs. WTF kind of message is he giving. I also hate when on some shows he literally promotes processed food but in another show says to eat real food. How can people praise him like a god.

0
F20af1e0c77eff221d556e3db0fc5684

on March 17, 2013
at 03:53 AM

I'm actually in the middle of writing of an article about hypromellose / hydroxypropyl methylcellulose, which appears to be the primary ingredient in this "gluten replacement", and has been in use for at least 60 years. So this is likely just a marketing technique.

Hypromellose itself seems reasonably safe in studies (you can see those that Dow submitted here), but I question its heavy use in foods and supplements.

0
A687074272840f820bbaa559ea96d41d

on March 17, 2013
at 03:02 AM

You think having a gluten reaction is bad? Try getting rid of plastic allergens and detoxing modified cellulose(plastic) out of your system! So, DOW is calling themselves "green" because they are taking chemically treated wood pulp and turning it into plastic to make gluten free bread prettier? Gosh, if I run out of Dow bread , at least I know I can snack on a bag of packing peanuts and get the same nutritional value as their gluten free bread.I think I'd rather eat a piece of decorative wooden fruit! Dow and Monsanto just joined forces. Just when we thought our food couldn't get any worse. People need to wake and start educating themselves.

0
Dcdc3144e78e478467b6c612b3f92c70

on September 17, 2012
at 11:00 AM

I hate to come across as a paranoid, but isn't it interesting that for centuries, gluten intolerance was rare.  A decade ago, doctors never saw the disease except in children who were born with a genetic defect.  Now all of a sudden, almost simultanous with GMO created grains, many produced by DOW chemical company, people are acquiring gluten insensitivity as adults; and a new growing market is accelerating at an exponential pace.  Then, surprize of surprizes, along comes DOW with a solution to this problem. How fortuitious.

So, lets play with this paranoid fantasy:

A giant chemical company seeking to create a monopoly on world food production, devises a means to make wheat toxic to a large percentage of human consumers, and the manner in which they genetically create the grains, makes it impossible to avoid them, because the genes are transfered in the pollen of the grains even to those varieties of wheat which were not genetically modified intentionally. As the GMO wheat becomes more and more prevalent, more and more people become intolerant of it. Fortunately, this chemical company "discovers" an antidote. Can one imagine how much money would then be transfered to this imaginary chemical company? In the future, as more and more people cannot eat the genetically modified cereal grains, they will be forced to pay extra for the artifically produced product that doesn't make them ill. Extremely clever a strategy to control the world's cereal consumption market. It sounds like evil genius behavior, but no one would ever suspect them, its too far-fetched.
It would be very enlightening for some investigative journalist to do research on when DOW began its research program on creating a gluten-free wheat bread product. If their research started before the market began to rise, one could conclude that they anticipated a coming increase in the market for gluten-free products. It would not surprize me that the search for a gluten-free wheat product with the same consistency as good-old-fashioned-non-GMO wheat products started about the same time as the creation of the GMO-produced wheat grains, before the gluten-free market started growing. Solutionism = when one develops a solution to a problem of their own creation in order to make money.

96440612cf0fcf366bf5ad8f776fca84

(19463)

on September 17, 2012
at 02:38 PM

It doesn't need to be as cumbersome a "conspiracy" to be pure evil... The driver isn't to create toxic foods, it's to a) get patents on the majority, if not all, foodstuffs, and b) create addictive products at the lowest possible cost -- why? So they can be rich and kill off the competition. How? By any means necessary. The customer of a public corporation isn't the consumer, it's the stock holder. Always remember this.

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