0

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will paleo continue to grow? GRAPH!

Answered on August 19, 2014
Created January 05, 2013 at 9:59 PM

thought this graph was pretty interesting and wanted to share:

http://www.google.com/trends/explore#q=paleo

do you all think that paleo is set to become main stream? or do you think interest will die off?

3fc95bca9e723edfbbb72b172798ab49

(1354)

on May 22, 2013
at 04:27 PM

Ah, Atkins. There's one I forgot to look at. Knew I was forgetting a big one.

63075669c2ec8cb6dab906c334c9b911

(112)

on May 22, 2013
at 03:44 PM

Comparison to atkins -> http://www.google.com/trends/explore#q=paleo%20diet%2C%20%20atkins%20diet&cmpt=q

0b7c3e7fd96005f0b2dfd781e512fc2e

(1237)

on January 06, 2013
at 10:55 PM

paleo treats, boxed and branded products, ghee, stuff like that.

9f54852ea376e8e416356f547611e052

(2957)

on January 06, 2013
at 10:21 PM

You mean bananas, apples, grass fed beef, etc? Or are you referring to boxed and branded "paleo" products.

21b36b3de8ff31b0d41e7f0f4b5c1e03

(1688)

on January 06, 2013
at 04:37 PM

It might mean that vegan and vegetarian tend to be searched for the in the context of cooking or food rather than health.

Ae8946707ddebf0f0bfbcfc63276d823

(9402)

on January 06, 2013
at 03:37 AM

If you limit the category to Health, then paleo is much higher than both vegetarian and vegan. I'm not sure what that means...

21b36b3de8ff31b0d41e7f0f4b5c1e03

(1688)

on January 06, 2013
at 12:31 AM

If you add a trend line for vegan you'll see that that's become even more popular. Paleo is about to overtake 'vegetarian' though - food-related ideologies, like everything else, are becoming more polarized.

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9 Answers

1
96440612cf0fcf366bf5ad8f776fca84

(19413)

on January 06, 2013
at 02:43 PM

For now, yes, but nothing can grow infinitely in a finite environment. At some point it will taper off. The absolute best case is that everyone on the planet will go paleo, but this is as impossible as impossible gets.

And you can bet the vegans, and big-agra, and crap-in-a-box salesmen will do everything in their power to prevent it. So we need to be able to do a better job than they can without their advertising dollars.

It helps if we vote with our dollars as their market share will shrink and in the process, so will their advertising budget.

Personally, I'd love it if every farm followed what Polyface is doing and if there were no more CAFOs and no more GMOs and no more big agra. That's a day worth looking forward to.

1
00cd3b6f51530a6832fcda1712edbec3

(2411)

on January 05, 2013
at 10:19 PM

I think that the general public is willing to experiment. But as with all things health-related in popular culture, paleo will require the endorsement of the authoritative medical bodies before it becomes accepted as the norm. Otherwise, paleo will be a fad for most people, because of its radical divergence from mainstream nutrition views, the time required to adhere to it, and the discipline required to live a minority lifestyle.

The bigger question is "Does it matter to those of us already on the paleo path?"

1
A31b063c5866c08aa9968a8f2f1e9949

(1721)

on January 05, 2013
at 10:15 PM

I think we've already seen a loss of interest in the terminology--specifically referring to this way of eating as "paleo". A lot of the major players in this area use the term it seems for the sake of common language/understanding, but are also developing other ways of phrasing it as well (primal, whole foods, real foods, ancestral, evolutionary, etc.). Part of this, I think, is due to a desire to move away from the "paleo diet" to thinking about this as a lifestyle/framework for a way of living.

That said, I think that adherence to many of the precepts that undergird the paleo way will continue to expand. When informed, people typically do not like GMO's/frankenfoods. People desire to eat healthy. It seems that more people talk about healthy choices and that more people are willing to call conventional wisdom into question.

I'm not convinced that "paleo" will ever become mainstream as there are powerful corporate interests which stand to lose too much revenue if people can't buy their highly processed foods, but I also don't think it's going away. It will probably stop growing at some point, but I think that is still a ways off.

The location list is interesting. Who knew Switzerland was so interested in paleo?

0
1d1a1aa53ec46345db814f2e5bc03838

(108)

on May 22, 2013
at 03:28 PM

I've told my doctor yesterday that I am on paleo diet and he never heard of it. Most people I talk to mistake it with Atkin's. So I think in Germany it's still pretty unknown.

0
3fc95bca9e723edfbbb72b172798ab49

(1354)

on May 22, 2013
at 02:38 PM

Let's add a bit more data, why don't we!

Diet related Google searches

So we have Paleo along with vegan, vegetarian, and low fat. Vegan is showing a similar trend to Paleo, although not as drastic since it had a larger market share in the first place. Vegetarian has been largely stagnant with a slight decline. Low fat has been steady and predictable for the past decade but is clearly on a constant decline.

What I find truly interesting is the interaction between paleo and low fat. Low fat dips and peaks EXACTLY where you would expect it to. In December there is almost always a drop, likely because people just do NOT want to hear it during the holidays. It's time for friends, family and food. Ohhhh boy, January though? Huge spike. EVERY year. Well that's to be expected. It's also expected that these new years resolution quickly die off. What's interesting is that die off of low fat searches always sees the surges of paleo searches. Paleo doesn't appear to be the "new years resolution" diet when looking at this data. Paleo's spikes tend to occur in the spring and summer months, not what you would think is typical of starting dieters.

What does this mean? Eh, it's possible people start looking for the more "fringe" diets once their low fat diet peters out several months in. Of course, that's somewhat of a moot point as that trend ended around 2011 when paleo started to see its massive upsurge.

What is encouraging is that there does not appear to be a zero sum game at play here. Paleo does not appear to be eating the lunch of vegan and vegetarian to a significant degree. What does this mean? Well, it's not just people jumping from one diet to the other, but rather MORE people jumping into the clean eating pool. We're not just shuffling the chairs around on the Titanic - we're actually getting a huge intake of extra people that appear to no longer be interested in Coke and Twinkies. Whether you're paleo, vegan, vegetarian, raw sea vegetable trans-Earth Gaian (or whatever) I think you have to admit that we're actually just segments of the larger clean eating community and that that community has grown drastically since 2011.

The bad news? sugar still wins...by a lot (of course this is out of context, they could have been searching about how bad excess sugar is).

3fc95bca9e723edfbbb72b172798ab49

(1354)

on May 22, 2013
at 04:27 PM

Ah, Atkins. There's one I forgot to look at. Knew I was forgetting a big one.

63075669c2ec8cb6dab906c334c9b911

(112)

on May 22, 2013
at 03:44 PM

Comparison to atkins -> http://www.google.com/trends/explore#q=paleo%20diet%2C%20%20atkins%20diet&cmpt=q

0
3fc95bca9e723edfbbb72b172798ab49

(1354)

on January 06, 2013
at 03:24 AM

It seems like each time I walk into Trader Joe's I see another item consistently listed among the most popular in the Paleo repertoire. However, I do not think this is because of Paleo specifically. I've noticed that if you take a Venn diagram of many of the most popular gluten-free, whole food, etc., diets that they tend to meet in the middle and that middle is what we tend to call Paleo.

But, yes, I certainly do think that it is gaining steam. I saw mention of the Paleo diet in my news stream the other day, in fact. I believe it was placed second, after vegetarianism, on a 2012 list of most popular diets. Vegetarianism can go ahead and have first, I'll go ahead and have my Santa Maria tri-tip steak. ;)

0
E773ca32b29508bae2055579a26afa98

on January 06, 2013
at 12:33 AM

Yes, the popularity of Paleo will continue to rise at a faster and faster pace. Each person that benefits from Paleo becomes (intentionally or unintentionally) an advertisement for the life style.

0
Cb9a270955e2c277a02c4a4b5dad10b5

(10989)

on January 06, 2013
at 12:23 AM

Yes .

0
0b7c3e7fd96005f0b2dfd781e512fc2e

(1237)

on January 05, 2013
at 10:15 PM

Recently I've been seeing more and more paleo products cropping up in health stores which would normally cater to vegetarian/vegans.

9f54852ea376e8e416356f547611e052

(2957)

on January 06, 2013
at 10:21 PM

You mean bananas, apples, grass fed beef, etc? Or are you referring to boxed and branded "paleo" products.

0b7c3e7fd96005f0b2dfd781e512fc2e

(1237)

on January 06, 2013
at 10:55 PM

paleo treats, boxed and branded products, ghee, stuff like that.

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