The market for Basmati products in the US is considerable, owing to the ethnic mix of nationalities in the region. Amira Foods already has a marketing office in the US, and has been active in promoting its brands through mediums including trade expos and retail alliances.
The company took a step forward reach American homes and consumers by forging an alliance with Sprouts, a leading hypermarket retail chain with stores across California, Arizona, Colorado and Texas
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