The Union Budget is a much anticipated event in the annual calendar. It is aired on major TV channels and attracts attention from all segments of society ??? from captains of industry to housewives as well as the ???aam aadmi???,
Amira Foods cashed in on the opportunity by splashing its campaign on prime news channels including NDTV 24*7, NDTV India and NDTV Profit. The TVC was aired right through the budget week commencing 5th July ???09, thus ensuring maximum eyeballs. It surely was a case of news that received plenty of views.
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