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Where can I find data/stats/info about how popular Paleo is becoming?

Answered on September 24, 2013
Created September 24, 2013 at 9:25 AM

I am working on a start up business idea and I need data to show trends in the UK if possible. I need to evidence that the paleo lifestyle is on the increase and, importantly, who is following it. Thanks for your help

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(184)

on September 24, 2013
at 10:43 AM

Analysis of the number of search requests on Google is usually a good indicator of the popularity of a topic. Since Google does not supply raw absolute numbers, we need to make comparaisons. So if we compare searches of "paleo' and, for instance, 'vegan', we get the following output:

http://www.google.fr/trends/explore?q=paleo+diet#q=paleo%2C%20vegan&cmpt=q

If we restrict results to the UK, this is what we get:

http://www.google.fr/trends/explore?q=paleo+diet#q=paleo%2C%20vegan&geo=GB&cmpt=q

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