4

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Media campaign for teenagers - 'Promoting Healthy Lifestyles'. Any suggestions of where to start?

Answered on August 19, 2014
Created June 18, 2011 at 4:40 PM

I teach media studies and for their final exam coursework my group have to produce a complete media campaign and this year it is called 'Promoting Healthy Lifestyles'. I will show them Fathead and Food Inc but does anyone have any other suggestions? They won't have that much time to do masses of research and they've all been fairly successfully brain-washed into thinking fat is bad. They also consume vast quantities of trendy 'energy' drinks - Monster, Relentless, Red Bull etc., eat loads of sweets and their favourite foods are Macdonalds and pizza. So how can I get them started?

C61399790c6531a0af344ab0c40048f1

on June 20, 2011
at 03:51 PM

I'll show them Supersize me and then follow it up with Fathead. Really good for discussing bias too.

Medium avatar

(12379)

on June 20, 2011
at 03:01 PM

Well Ashley -I wasn't suggesting watching a movie to get facts - more of a shock value piece for McD's loving kids -

Cab7e4ef73c5d7d7a77e1c3d7f5773a1

(7314)

on June 19, 2011
at 08:02 PM

I finished sophomore year of high school a month ago. However, those energy drinks are illegal where I am, and they're treated the same as alcohol if you're caught using them. I also do go to a pretty nice school where there are typically lower rates of drugs (except much higher rates of add ones)

C61399790c6531a0af344ab0c40048f1

on June 19, 2011
at 12:17 PM

They drink energy drinks constantly. In fact they are obsessed with them and their logos which they draw everywhere. I even know of one 16 year old who has a Monster logo tattoo. This is the kind of successful marketing we are up against. And yes many of the same kids 'boosting' themselves with energy drinks full of sugar and caffeine are also on Ritalin.

1da74185531d6d4c7182fb9ee417f97f

(10904)

on June 19, 2011
at 01:36 AM

You haven't been in a high school or college lately. They all gulp down those energy drinks like water. It's really sad. I substitute taught until 8 months ago and it was crazy how many of them were drinking that crap.

1da74185531d6d4c7182fb9ee417f97f

(10904)

on June 19, 2011
at 01:33 AM

Supersize me is a load of garbage. Fathead confirmed it for Me.

Aead76beb5fc7b762a6b4ddc234f6051

(15239)

on June 18, 2011
at 08:00 PM

thats the book that got me started on the path to paleo, too. i dont know if there is another book that has had such a profound effect on my life.

Medium avatar

(12379)

on June 18, 2011
at 05:36 PM

Get them to waych supersize me as well - if they love mcdonalds that movie may get them to question it a bit.

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5 Answers

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6
Aead76beb5fc7b762a6b4ddc234f6051

(15239)

on June 18, 2011
at 05:41 PM

i would actually play up the rebellion factor, pointing out to them that when they eat mcdonalds and drink red bull or whatever, that they are just cogs in the corporate machine, and that by making a decision to operate outside of that system, they are deciding for themselves what they want their life to look like. that they are taking control of their own health. that angle worked really well for smoking cessation PSAs directed at teens, and a lot of kiddos go vegetarian as a reaction to our cultures dietary mores. i would make them feel like bad ass revolutionaries for taking control of their lives and choosing to function outside the system. that said, without the support of their families it might be difficult or impossible for the kids to really change, particularly if money is an issue. but you can still plant the seed. good luck, and keep up the good work!

3
7d0c3ea9bf8be00b93e6433d8f125ac3

(7540)

on June 18, 2011
at 05:50 PM

If you think they'd be up for it, maybe get them to read (at least) the first chapter of The Omnivore's Dilemma- all about how corn become so ubiquitous in the food system and the problems it's causing. The first time I read it in high school was incredibly eye-opening (and it made me angry as hell at the food industry) and that book is actually part of the reason why I'm now studying agroecology. If you want them to start questioning what they eat, that book is a great place to start.

Aead76beb5fc7b762a6b4ddc234f6051

(15239)

on June 18, 2011
at 08:00 PM

thats the book that got me started on the path to paleo, too. i dont know if there is another book that has had such a profound effect on my life.

3
1a98a40ba8ffdc5aa28d1324d01c6c9f

(20378)

on June 18, 2011
at 05:00 PM

Daily Exercise - Walk five days a week (min level of activity) Needed for entire life.

Eat food from the perimeter of the grocery store. Things without barcodes. Meat, Dairy vegetables, fruit.

Learn to cook your own meals.

Plate up your food. Do not eat from a bag.

Teach them to avoid high fructose corn syrup and trans fats.

extra credit:

Avoid Fructose as a food additive

2
Cab7e4ef73c5d7d7a77e1c3d7f5773a1

(7314)

on June 18, 2011
at 10:28 PM

As a teenager, I think vanity is a pretty important aspect to stress. Better skin, better weight, you feel better, etc. Most kids my age don't give a damn about health, but they do care about appearance. I'd also mention avoiding the big 3; wheat, fructose, and O6. These are what really cause disease. It also makes no difference in how many grams of carbs, fats, and protein you eat, as long as they're all coming from healthy sources. Keep it simple and to the point. Eat real food like meat, vegetables, fruit, nuts, pastured dairy, eggs, and fish.

Another big one to mention is sleep. Sleep is very underrated. It helps maintain a healthy weight, helps cognitive functioning, improves athletic performance (many genes regulating myelin synthesis and maintenance are upregulated when you're sleeping) and just generally helps you function better.

And just as a note, I don't think most kids use energy drinks. I actually don't think I know anyone who does. ADD drugs are another issue, however.

Cab7e4ef73c5d7d7a77e1c3d7f5773a1

(7314)

on June 19, 2011
at 08:02 PM

I finished sophomore year of high school a month ago. However, those energy drinks are illegal where I am, and they're treated the same as alcohol if you're caught using them. I also do go to a pretty nice school where there are typically lower rates of drugs (except much higher rates of add ones)

1da74185531d6d4c7182fb9ee417f97f

(10904)

on June 19, 2011
at 01:36 AM

You haven't been in a high school or college lately. They all gulp down those energy drinks like water. It's really sad. I substitute taught until 8 months ago and it was crazy how many of them were drinking that crap.

C61399790c6531a0af344ab0c40048f1

on June 19, 2011
at 12:17 PM

They drink energy drinks constantly. In fact they are obsessed with them and their logos which they draw everywhere. I even know of one 16 year old who has a Monster logo tattoo. This is the kind of successful marketing we are up against. And yes many of the same kids 'boosting' themselves with energy drinks full of sugar and caffeine are also on Ritalin.

2
0d50f54d2c57d74806be35d916f8dc74

(634)

on June 18, 2011
at 06:00 PM

In my experience trying to get my teenage daughter to eat healthier, it never hurts to appeal to their vanity. Optimal health = Beauty.

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