1

votes

Applegate Farms Roast Beef

Answered on August 19, 2014
Created May 05, 2010 at 6:54 PM

Would you all agree that this homepage strongly imiplies that ALL their beef is grass-fed? It sure does to me.

www.applegatefarms.com

So imagine my surprise when I opened one of the packages I bought at Trader Joe's last week, and discovered the words "Vegetarian grain-fed" in small wording on the label.

It's not the end of the world, of course. But I don't appreciate the deceptive advertising. (I also don't understand why a company that goes through so much trouble to tout the superiority of grass-fed cows would have ANY grain-fed beef in its product line!?)

UPDATE: I emailed the company two days to ask them about this, and sent a follow-up this morning. So far, no reply. (How can anyone think that's a good business practice?!)

UPDATE #2: The company never responded to the original email I sent last week, or the follow-up I sent two days later. So today I called and was told that sometimes they will release grain-fed roast beef when grass is "not available." This, despite serveral claims on their website about how all their beef is grass-fed. And you have to read all the wording on the package very closely to make sure you know what you are getting. I'm pretty disappointed in this company, I must say.

03aeff8d87a3b53a449b5b8e9158da98

(3268)

on October 01, 2010
at 01:51 PM

No, it had the Applegate Farm label on the package. Maybe not all Trader Joe's carry this line.

D3801ac5b0a47bb60f7c56a8392db1fe

(80)

on August 03, 2010
at 02:53 PM

I believe it IS currently illegal threreby making this claim is merely a marketing plow.

03aeff8d87a3b53a449b5b8e9158da98

(3268)

on May 14, 2010
at 09:13 PM

"Most of the local meat I can get here is grass fed until the last 30 days before slaughter..." Where is "here"?

03aeff8d87a3b53a449b5b8e9158da98

(3268)

on May 10, 2010
at 07:41 PM

Gilliebean, I didn't realize I never mentioned the product: it was roast beef. jm054, thanks for that info. Another lesson in "let the buyer beware."

08ce57b1bbb3bda8e384234389c36d94

on May 06, 2010
at 01:24 AM

Cannibal cow meat should be illegal.

08ce57b1bbb3bda8e384234389c36d94

on May 06, 2010
at 01:22 AM

Grass fed cow meat technically can't be billed as "Vegetarian grass-fed" because there's a significant quantity of meaty insects in a pasture.

38a5533adf905879c79cc3d7e3fb2aa0

(46)

on May 06, 2010
at 12:36 AM

It means that they don't feed the cow the leftover bits from other cows.

0637289bb4a0ab314d80fa4de627d395

(1015)

on May 05, 2010
at 08:41 PM

I would not be shocked if I was you. My family has raised and butchered cattle for longer than I've been alive. Grain finishing is so common it's not even funny. Sometimes you got to really press the butcher about the meat. Usually they will break and tell you that it was grain finished. Even if they don't, don't be shocked if the cattle was grain finished without the butcher's knowledge. Most ranchers and butchers and vets have no idea or care about grass fed vs. grain fed unless it nets them more dollars. Your health and the cattles health is not their first concern.

03aeff8d87a3b53a449b5b8e9158da98

(3268)

on May 05, 2010
at 08:36 PM

You could be right Mark, but it would be a little strange to only mention grain (and not grass) on the label! I sent them an email a few hours. Will report back their reply.

A89f9751a97c3082802dc0bcbe4e9208

(13978)

on May 05, 2010
at 08:33 PM

What product did you purchase?

  • 03aeff8d87a3b53a449b5b8e9158da98

    asked by

    (3268)
  • Views
    4.9K
  • Last Activity
    1430D AGO
Frontpage book

Get FREE instant access to our Paleo For Beginners Guide & 15 FREE Recipes!

6 Answers

2
6fa48935d439390e223b9a053a62c981

(1676)

on May 05, 2010
at 08:14 PM

Hmmm, looked at the website briefly, and it does seem to imply that the beef is grass-fed. Maybe it's finished on a feed lot and fed grain there? Worth asking the company about the discrepancy between label and website.

03aeff8d87a3b53a449b5b8e9158da98

(3268)

on May 05, 2010
at 08:36 PM

You could be right Mark, but it would be a little strange to only mention grain (and not grass) on the label! I sent them an email a few hours. Will report back their reply.

1
6eb2812b40855ba64508cbf2dc48f1b6

(2119)

on May 14, 2010
at 04:32 PM

All cattle eat grass at some point - even the CAFO animals get weaned onto grass for a little while before going to the feed lot.

Saying that your cattle are "grass-fed" is pretty meaningless unless it's 100% and grass-fed meat is really a specialty item.

Most of the local meat I can get here is fed grass until the last 30 days before slaughter - at that point, they also get grain. They are never confined or treated with drugs or hormones, but they aren't 100% grass-fed either. They still call that a grass-fed animal.

Unless it says it's 100%, it isn't.

03aeff8d87a3b53a449b5b8e9158da98

(3268)

on May 14, 2010
at 09:13 PM

"Most of the local meat I can get here is grass fed until the last 30 days before slaughter..." Where is "here"?

1
08ce57b1bbb3bda8e384234389c36d94

on May 05, 2010
at 10:59 PM

What on earth is "Vegetarian grain-fed" supposed to imply? That the farmer refrained from feeding the cow regular servings of pork-chops?

38a5533adf905879c79cc3d7e3fb2aa0

(46)

on May 06, 2010
at 12:36 AM

It means that they don't feed the cow the leftover bits from other cows.

08ce57b1bbb3bda8e384234389c36d94

on May 06, 2010
at 01:22 AM

Grass fed cow meat technically can't be billed as "Vegetarian grass-fed" because there's a significant quantity of meaty insects in a pasture.

08ce57b1bbb3bda8e384234389c36d94

on May 06, 2010
at 01:24 AM

Cannibal cow meat should be illegal.

D3801ac5b0a47bb60f7c56a8392db1fe

(80)

on August 03, 2010
at 02:53 PM

I believe it IS currently illegal threreby making this claim is merely a marketing plow.

0
346c61c814dba8fe02460405796f3859

(10)

on April 13, 2011
at 08:02 PM

They lost my trust last summer. I noticed when they changed their packaging that the dogs tasted like conventional ones and lost the flavor that I liked about them. I wrote a review stating this and noticed that most reviews of 3 or less stars are responded to by applegate with a 5 star review, thus inflating the ratings. Also, at the time they claimed that only the packaging changed, not the recipe. A week or two later, they posted that the new "formula" received higher taste ratings than the old. When I wrote a post calling them out on the discrepancy they deleted the offending comments as well as all mine. This killed my faith in them and I haven't purchased their product since. Why pay a premium for their label if they can't show they can he trusted.

0
Ef9f83cb4e1826261a44c173f733789e

on September 30, 2010
at 07:51 PM

The website doesn't imply grass-fed, it explicitly says it:

"Cattle are grass-fed, just as nature intended."

(From the "Our Promises" section.)

0
36985b6b87276a26931351182805dfc5

on September 30, 2010
at 07:37 PM

Hi Glenn, I didn't realize Trader Joe's sells Applegate Farms products, or was the package just relabeled with the Trader Joe's logo?

03aeff8d87a3b53a449b5b8e9158da98

(3268)

on October 01, 2010
at 01:51 PM

No, it had the Applegate Farm label on the package. Maybe not all Trader Joe's carry this line.

Answer Question


Get FREE instant access to our
Paleo For Beginners Guide & 15 FREE Recipes!