1

votes

Safeway's new "Open Nature" line of food

Answered on February 20, 2015
Created June 24, 2011 at 10:18 AM

I'm 4 hours from the nearest Whole Foods so I have to make due with what's available locally. Safeway just came out with a new line of food called "Open Nature". I've had the bacon and am working my way through the sausages now. They taste great. Wondering if these are as "natural" as the marketing is implying, or if I'm just falling for marketing hype. I am aware that "All-vegetaian Fed" implies grains as well as grass, so it's not grass fed, but what do you think? Is this just a well-marketed bunch of the same Standard American Grocery Store crap?

Here's what they say about their beef for example:

100% Natural 100% Angus Cattle Raised without Antibiotics No Added Hormones All-Vegetarian Fed Guaranteed Tender Product of U.S.A. Certified Humane

Their chickens aren't free-range but are at least cage-free, and fed mostly corn and soy.

I won't re-type the whole FAQ's site here. Thanks for your input.

Ooh, along the same lines as this Open Nature bacon is the Hormel Natural Choice line of bacon and lunchmeat. Any difference?

09a58319c66f82d572ccdf01c31055c4

(0)

on February 09, 2015
at 04:53 PM

I recently bought the Open Nature Angus Beef Homestyle Meatballs, 100% Natural. Well "natural" can mean anything, including finding an object in one of th meatballs that looked suspiciousl rodent line. Safeway has declared that Open Nature is a provider and they have no responsibility (not true, they own Open Nature); Open Nature is offering a $50 Safeway gift card for the "inconvenience" of finding what they claim is a beef tendon (must have been a baby beef) and suffering 3 days of intestinal distress. This gift card would result in $30 after paying for the cost of the product and mailing of the object and packaging to Open Nature. STAY AWAY!

09a58319c66f82d572ccdf01c31055c4

(0)

on February 09, 2015
at 04:53 PM

I recently bought the Open Nature Angus Beef Homestyle Meatballs, 100% Natural. Well "natural" can mean anything, including finding an object in one of th meatballs that looked suspiciousl rodent line. Safeway has declared that Open Nature is a provider and they have no responsibility (not true, they own Open Nature); Open Nature is offering a $50 Safeway gift card for the "inconvenience" of finding what they claim is a beef tendon (must have been a baby beef) and suffering 3 days of intestinal distress. This gift card would result in $30 after paying for the cost of the product and mailing of the object and packaging to Open Nature. STAY AWAY!

Fb6a0f6d78380a5fc913057dcc466bee

(0)

on January 11, 2014
at 10:30 PM

I went to the safeway site to research this as well. They have an amazing sale this week, so I wanted to stock up. It does say 100% grass fed for the open nature brand on their site.

47a42b6be94caf700fce9509e38bb6a4

(9647)

on July 08, 2011
at 04:04 PM

Try to mail-order meat. http://paleohacks.com/questions/8242/grass-fed-meat-websites/

A968087cc1dd66d480749c02e4619ef4

(20436)

on June 24, 2011
at 01:16 PM

Cage free is just a marketing gimmick. It can still mean stuck inside a hen house with no free room and no access to the outside. Not really much better than caged, and certainly not worth paying extra for. If you can get the "omega-3" eggs which are fed flax - that's worth paying extra for (Robb Wolf recommends them) - but it doesn't mean the chickens are treated well. Otherwise, just get regular cheapo eggs, until you can find a Farmer/Farmer's Market where they have eggs from chickens that eat bugs on pasture.

B61f6513a155cd874b42efdad55312f6

(231)

on June 24, 2011
at 12:19 PM

if you can find this stuff - http://www.alderfermeats.com/index.php?option=com_content&task=view&id=186&Itemid=258 it's probably the healthiest(lowest sodium) uncured, packaged bacon I've found. Lower than anything I saw at Whole Foods or Trader Joes.

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6 Answers

4
Medium avatar

on July 08, 2011
at 04:50 PM

"Open Nature" means "This is still BASICALLY the same food we've been shoveling your way, just a tiny bit different so we can call it organic because the government doesn't actually care to change the food system in this country, and by buying this, you're voting that you don't really care that much about changing it either."

Sorry if that's a bit harsh, but like others have said before, "Organic," "Natural," "Free-Range," "Lies" can all be misleading. Just look at "Natural Flavors." Those can be industrially produced chemicals, and they can call them natural, as long as they are chemically identical to the chemicals extracted from the source they are emulating. What's natural about that??

3
1d9af5db8833413037be3ac48964714f

on June 24, 2011
at 12:49 PM

It is much cheaper to market "healthy food" than it is to produce real food, and most people have no idea of the difference. "Vegetarian feed" is not the same as grass fed, it just means no cheap slaughterhouse scraps were mixed into the food.

This stuff is probably a bit healthier than generic supermarket food, but I am dubious about whether that difference means all that much.

Fb6a0f6d78380a5fc913057dcc466bee

(0)

on January 11, 2014
at 10:30 PM

I went to the safeway site to research this as well. They have an amazing sale this week, so I wanted to stock up. It does say 100% grass fed for the open nature brand on their site.

2
Ffc7e0ecad8e8831b528c5d4921377cc

(942)

on July 08, 2011
at 03:56 PM

I'm glad that Safeway is moving toward somewhat healthier products. But I think "Open Nature" is BS. It is supposed to make us assume that the animals are free-range/pastured. Clearly they are not, or Safeway would say so in bold print.

1
298834996c9e3c65983a2f1a01017a14

on January 01, 2013
at 02:44 AM

Certified Humane lists these eggs as approved by their standards. Check out their site for more information. Also check out this article.

0
Fb6a0f6d78380a5fc913057dcc466bee

on January 11, 2014
at 10:30 PM

I went to the safeway site to research this as well. They have an amazing sell this week, so I wanted to stock up. It does say 100% grass fed for the open nature brand on their site.

0
50637dfd7dc7a7e811d82283f4f5fd10

(5838)

on July 08, 2011
at 04:11 PM

Have you heard their commercial on the radio? It's full of hype words and implies many things without actually saying them. I'd lump it in with regular supermarket foods.

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