I'm 4 hours from the nearest Whole Foods so I have to make due with what's available locally. Safeway just came out with a new line of food called "Open Nature". I've had the bacon and am working my way through the sausages now. They taste great. Wondering if these are as "natural" as the marketing is implying, or if I'm just falling for marketing hype. I am aware that "All-vegetaian Fed" implies grains as well as grass, so it's not grass fed, but what do you think? Is this just a well-marketed bunch of the same Standard American Grocery Store crap?
Here's what they say about their beef for example:
100% Natural 100% Angus Cattle Raised without Antibiotics No Added Hormones All-Vegetarian Fed Guaranteed Tender Product of U.S.A. Certified Humane
Their chickens aren't free-range but are at least cage-free, and fed mostly corn and soy.
I won't re-type the whole FAQ's site here. Thanks for your input.
Ooh, along the same lines as this Open Nature bacon is the Hormel Natural Choice line of bacon and lunchmeat. Any difference?
asked byCraftyCrofts (439)
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on July 08, 2011
at 04:50 PM
"Open Nature" means "This is still BASICALLY the same food we've been shoveling your way, just a tiny bit different so we can call it organic because the government doesn't actually care to change the food system in this country, and by buying this, you're voting that you don't really care that much about changing it either."
Sorry if that's a bit harsh, but like others have said before, "Organic," "Natural," "Free-Range," "Lies" can all be misleading. Just look at "Natural Flavors." Those can be industrially produced chemicals, and they can call them natural, as long as they are chemically identical to the chemicals extracted from the source they are emulating. What's natural about that??
on June 24, 2011
at 12:49 PM
It is much cheaper to market "healthy food" than it is to produce real food, and most people have no idea of the difference. "Vegetarian feed" is not the same as grass fed, it just means no cheap slaughterhouse scraps were mixed into the food.
This stuff is probably a bit healthier than generic supermarket food, but I am dubious about whether that difference means all that much.
on July 08, 2011
at 03:56 PM
I'm glad that Safeway is moving toward somewhat healthier products. But I think "Open Nature" is BS. It is supposed to make us assume that the animals are free-range/pastured. Clearly they are not, or Safeway would say so in bold print.
on January 01, 2013
at 02:44 AM
on January 11, 2014
at 10:30 PM
I went to the safeway site to research this as well. They have an amazing sell this week, so I wanted to stock up. It does say 100% grass fed for the open nature brand on their site.