I thought of this noticing all the "food" product sponsorships involved in sports (Gatorade, Cliff Bar, etc.).
It occurred to me that Paleo athletes wouldn't be able to endorse things like that. Farms are unlikely to have the resources, though that would be awesome.
Solution? Kickstarter sponsorship of world class Paleo athletes. Alright, someone, take this and run.
asked byAllan_2 (222)
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on July 17, 2012
at 05:56 PM
Seems like it would be cool to substantiate a transition to a paleo diet for peak athletic performance by conducting an extensive scientific study on standard athletic nutrition in comparison to "paleo/ancestral/etc." (would need to be defined more explicitly) athletic nutrition.
I strongly believe that the root of human performance and pathology lies in the gut (mainly small intestine, though the whole system plays a key role). Generally, athletes represent the physiologically elite, those who have arrived at their elevated state because of an environment facilitative or at least acceptable to the expression of 'good' genes. Because of this, most athletes probably have extremely robust guts as is, allowing them to efficiently metabolize a lot of the crap circulating in the modern food supply. I have a hunch that a comparison of paleo and SAD nutrition exclusively amongst athletes would yield pitiful results; these athletes perform well IN SPITE of their diets, due to the resilience of their GI tracts.
What does this mean for Paleo nutrition? Well, it makes it more of a therapeutic diet, a deliberate avoidance of foods to which many if not most of us are not metabolically optimized to handle, but which those who metabolize everything well (most athletes) should be fine with, at least in the short term (when evaluating acute athletic performance).
Life's not fair. Damn.
So yeah, I guess my point in response to your post is that endorsement of Paleo athletes doesn't seem promising. Why would these guys churning out effortless miles on bikes and benching 400+ lbs bother to stop eating yummy-delicious-SAD when, hey, it's working just fine for them, watchutalkinboutwillis?
on July 17, 2012
at 06:18 PM
There are a few paleo-friendly companies out there. As a sponsored paleo-athlete, it is tough for sure as your choices are limited. Locally, lots of sponsorships can be made on a smaller scale (free product mostly, which is still super helpful).
That being said, marketing yourself as a paleo-athlete is helpful. That way, when companies come out as paleo-friendly they already know who you are and they usually come to you.
Bonus: you don't have to sell anything you don't believe in!