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What are the best tools for spreading the word to interested friends and family?

Answered on August 19, 2014
Created February 21, 2010 at 2:00 PM

What tools have you found effective for spreading the word about paleo to friends and family who express some interest?

I got my foodie friend Fat: An Appreciation of Misunderstood Ingredient for her birthday after she told me that she would eat more meat, but she worried about its effects. Good Calories, Bad Calories goes to more scientifically oriented friends. The Vegetarian Myth for sympathetic, but misguided (worry they have to eat less meat to save the envi) environmentalist friends. I got my mom, my grandma, and my anthropology professor Full Moon Feast, I think it's good for older women or less scientific hippie types who aren't about to give up their morning whole grain oatmeal. None of these are really paleo books, they are fat is good books!

698db94d83dee10d6ada8cc0128d45fc

(1048)

on March 29, 2011
at 07:16 PM

+1 for paleonu, amazing resource

5c14d1ca9a7f98d0be7c5a828410d146

(307)

on December 18, 2010
at 11:05 PM

I've found this to be the case also, which is why I never really talked about what I was doing until I had so many changes that people started noticing and asking about. I figure if people can't see a change, they're never going to be interested in the first place. But now, having seen my changes, if they STILL aren't interested I'm not all that interested in trying to get them onboard. OTOH, if they ARE interested I usually just give them the Cliff's Notes version of Primal Blueprint and Paleo Solution and direct them to both of those books.

A480640a53eb5dc8966f49141942f705

on March 16, 2010
at 02:51 AM

i'd be up for participating in a graphic design effort. I have in mind a couple of teaser posters: first, a triptych of three unwell individuals, captioned Heroin / Cigarettes / Carbohydrates. Second, a poster titled Everything You Know About Diet Is Wrong, with a 2-column table contrasting conventional wisdom vs Palo on such items as saturated fats, bacon, butter, lard; diabetes treatment; benefits of ketosis; necessity of vegetables; necessity of carbs.

Fa47fe5368e66325865f60a928609145

(961)

on February 22, 2010
at 06:03 PM

Same with my family. In the beginning I was a bit like that vegetarian I mention above.. but as soon as I stopped that, they started to ask genuine questions. It's great :)

E258d3ab9815cad55f90ae462b85c1cf

(362)

on February 22, 2010
at 04:59 PM

I missed the 'interested' part of this when I first replied. I personally think the Getting Started on PaNu is the best beginning for people who have expressed interest: http://www.paleonu.com/get-started

9d43f6873107e17ca4d1a5055aa7a2ad

on February 22, 2010
at 02:00 PM

Well I've had many friends and family members express interest. Or when they hear me say lard isn't bad they want to know why. My father is now paleo and has lost 50 lbs.

B694ff94abba729b4d1568fc12ff3285

(169)

on February 22, 2010
at 11:35 AM

Fat Head is a great docu about a low carb diet, which is part of the paleo diet i think. Another great docu about food in general is Food Inc. I really liked that one as well

F6c1df7d5699661bd1f0d6d0a6c17fc6

on February 22, 2010
at 02:35 AM

I thought Fat Head was distinctly un-entertaining. I'm surprised that the guy is a professional comedian. Also, the guy didn't eat paleo at all. It was interesting in how it demolished a lot of myths about food, though.

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10 Answers

5
A89f9751a97c3082802dc0bcbe4e9208

(13978)

on February 22, 2010
at 04:31 PM

  1. I share my food with friends.
  2. I post recipes on my blog, which auto-posts on my facebook profile.
  3. To friends who are curious, I send my list of paleo blogs for them to read.
  4. I send testimonials and scientific research abstracts to friends who are interested; because they're short and easy to read.

3
8347d512bca9b034d53da40dab8cd21c

on March 15, 2010
at 09:10 PM

I've found myself to be the best tool! (Did I just call myself a tool?)

When friends/family have inquired about how I've lost weight and gotten healthier, I just explain to them what I've been doing. I don't preach it as gospel, but I show what I did and how I ate to get to the healthier version of me. Should they want to borrow a book or learn more online, I offer them the suggestion of that if they seem interested. I'm not one to push something too hard on somebody, which is why I never did terribly well in commission-based sales. :)

5c14d1ca9a7f98d0be7c5a828410d146

(307)

on December 18, 2010
at 11:05 PM

I've found this to be the case also, which is why I never really talked about what I was doing until I had so many changes that people started noticing and asking about. I figure if people can't see a change, they're never going to be interested in the first place. But now, having seen my changes, if they STILL aren't interested I'm not all that interested in trying to get them onboard. OTOH, if they ARE interested I usually just give them the Cliff's Notes version of Primal Blueprint and Paleo Solution and direct them to both of those books.

3
48d73cb880d957ebc147d658f21c0318

on February 22, 2010
at 01:49 PM

Spreading the Word sounds like political activism -- scary thought. Politics is more detrimental to health than is bad nutrition. I don't want to meddle in anyone else's affairs, just like I don't want any one else to meddle in mine. Anyone has the right to eat whatever he wants. Of course, if someone expresses interest about what I'm doing, I'll tell him. But if his interest is only to criticize me because I'm not doing what he I thinks I ought to, if he's a friend, I'll talk about Mickey Mantle; if not I'll leave. I think the best way for me to spread the word is to become healthy and fit so that everyone will notice.

Fa47fe5368e66325865f60a928609145

(961)

on February 22, 2010
at 06:03 PM

Same with my family. In the beginning I was a bit like that vegetarian I mention above.. but as soon as I stopped that, they started to ask genuine questions. It's great :)

9d43f6873107e17ca4d1a5055aa7a2ad

on February 22, 2010
at 02:00 PM

Well I've had many friends and family members express interest. Or when they hear me say lard isn't bad they want to know why. My father is now paleo and has lost 50 lbs.

3
Fa47fe5368e66325865f60a928609145

(961)

on February 22, 2010
at 11:10 AM

Just avoid being like one of those new vegetarians that'll email you pictures of animals treated horribly without you asking for it. That's so annoying that it'll probably get you the opposite of what you want.

3
4310630972b25b6ed4fbd0fe7a7201d0

on February 21, 2010
at 11:10 PM

I've sent the Paleo/Primal by Numbers: Email Template for Friends & Family from Pay Now, Live Later to my own friends and family. I can't say for sure whether it was well received or not, but it seems a good start.

I have thought about creating a flyer/brochure full of key points from "Good Calories, Bad Calories", "Paleo Diet", "Neanderthin", "Primal Blueprint" and other works in the paleo/primal genre.

A480640a53eb5dc8966f49141942f705

on March 16, 2010
at 02:51 AM

i'd be up for participating in a graphic design effort. I have in mind a couple of teaser posters: first, a triptych of three unwell individuals, captioned Heroin / Cigarettes / Carbohydrates. Second, a poster titled Everything You Know About Diet Is Wrong, with a 2-column table contrasting conventional wisdom vs Palo on such items as saturated fats, bacon, butter, lard; diabetes treatment; benefits of ketosis; necessity of vegetables; necessity of carbs.

2
7bea72ef073e8f76b5828727f1460900

(2713)

on February 22, 2010
at 02:28 AM

For most people, the movie Fat Head is the most convincing. It also helps that the film itself is entertaining.

You can also help spread the word by joining us at Paleo for Life and voicing your support!

B694ff94abba729b4d1568fc12ff3285

(169)

on February 22, 2010
at 11:35 AM

Fat Head is a great docu about a low carb diet, which is part of the paleo diet i think. Another great docu about food in general is Food Inc. I really liked that one as well

F6c1df7d5699661bd1f0d6d0a6c17fc6

on February 22, 2010
at 02:35 AM

I thought Fat Head was distinctly un-entertaining. I'm surprised that the guy is a professional comedian. Also, the guy didn't eat paleo at all. It was interesting in how it demolished a lot of myths about food, though.

1
9722850c9a1c47b79edf7c4233040248

(1276)

on December 18, 2010
at 03:59 PM

Individual approach. It helps that I'm gluten-intolerant with a diabetic family and they know that I've learned a lot about nutrition that way.

Point out to the cook how delectable French cooking is.

Point out to the diabetic how their blood sugar spikes after eating grains, and then have them read Bernstein's book, which is the most sensible and approachable paleo-friendly book for the uninitiated I've seen.

Point out to close family that you're gluten-intolerant and that means they probably are too. Tell others that at least 30% of people are gluten-intolerant. Mention all the ways your health has improved.

If someone complains of a random gluten side-effect, jump on it! "I used to have the worst seasonal allergies in the world too, and dontchaknow they totally disappeared when I went GF! Weirdest thing. Apparently it's quite common, though. Because wheat is a grass, you know. And if you're allergic to grass, you shouldn't be eating it! Somehow "eating grass" aka wheat makes your immune system susceptible during allergy season."

If you know a paleo answer to their medical problem (obviously not while they're in a hospital bed recovering from a major scare), gently point it out. No preaching. "Dad, I just read an article about how gout is caused by fructose. Yeah, the fruit sugar. Yeah, I know they say it's the purines it meat, but apparently it's the way your liver processes sugar, makes crystals in your joints or something, and remember how well Atkins and South Beach worked for you? You never had gout then... I dunno, worth trying, isn't it?"

Finally, always stress how normal your diet is. I know some paleos like to eat a stick of butter in one sitting, but that's no way introduce the lifestyle to newbies! I eat hunks of meat, potatoes, veggies, generous helpings of cream and butter, and very modest amounts of sugar. Just no flour products, and most people are somewhat intolerant to them anyways, right? That's not so different from the mid-century American diet, is it? Or the European diet, and look how much healthier and blah blah blah.

1
710a2d86803b176778ce7db770944bb7

(626)

on December 17, 2010
at 08:05 PM

I think maybe the best thing to do (in most things actually) is to say nothing, but lead by example. Especially if your changes are dramatic people will

a) be curious about them

b) be more curious about them because you never said anything the whole time/didn't shove the whole system down their throat

c) respect you more due to b) and probably be more willing to listen.

Keep in mind that I have not managed to shut up about this (hahaha I just send the paleo hack before and after pics to my mom and dad who could definitely benefit). But I think, franky, the less evangelical you are the better. Worst case people get a bad taste in their mouth re: paleo b/c you were too abrasive about it and shy away from something that could be really beneficial.

0
A480640a53eb5dc8966f49141942f705

on March 16, 2010
at 02:48 AM

I usually start with http://www.nytimes.com/2010/01/10/fashion/10caveman.html

Then I point people at Taubes's piece at http://www.nytimes.com/2002/07/07/magazine/what-if-it-s-all-been-a-big-fat-lie.html?pagewanted=all which is a more approachable précis of GCBC.

The Colbert Report episode featured John Durant giving a perfect elevator pitch. http://grokonlife.com/john-durant-bringing-paleo-to-the-colbert-report/

0
E258d3ab9815cad55f90ae462b85c1cf

on February 22, 2010
at 04:56 PM

Show me -- don't tell me. That is my plan at least.

I am in better shape than I've ever been and wear pants that would have been tight on me at 16. I've lost around 40 lbs. I went from size 40 to size 34 pants. I no longer require bloodpressure or triglyceride medicine. My last bloodwork was BP 117/70; Trig 73; HDL 61; LDL 126.

People stop me to ask me what I've done. I don't need to seek them out.

And when people ask me what I eat, I tell them. They have trouble believing I eat mostly bacon and cheese. They assume I mean Atkins, but I explain that I do not and point them to the PaNu get started page.

Lead by example - that is the best tool for spreading the word in my book.

Edit: I posted the above for the original question that was just 'how to spread the word', not how to spread the word to those interested.

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